特产营销全英文版.doc

For college students or our，specialty network marketing should be younger, convenient. So the main targets of our sales white-collar office workers and college students. In response to this market positioning, the way we have the following options.一 The establishment of specialty websiteSlick web site and can not win the customers eye, establishment of site, we will create a cooperative manner, in this way, not also more easy ,but also it helps their own after quick information updates.1. Web site need to achieve the goals and objectives: mainly their own products to sell, highlight the fresh, green, flavor characteristics.2. Web site appearance orientation: Younger, the times.3. Web site local forum and structure: convenient, easy to understand.4. Web site content arrangement:mostly pictures and video content-based, this intuitive, more conducive to Internet marketing, enabling customers to see clearly.5. Web site design and user-friendly design of interactive: adding some online games, Q & A, quizzes, etc. Not only enriched the site, and enhanced interactive.二 The product marketing plan：1 Enterprise market positioning：create a network of specialty bran marketing.2 Product market Positioning: mid bulk, boxed specialty products.3 Target consumer group: mid-range consumer groups.4 Profit point: mid gifts.三 The design of image packaging Chinas vast land ,each place has its own specialty, Without its own characteristics will not be able to attract the eye. Specialty,not the local people have not eaten, so be sure to highlight the characteristics of their own, product packaging is also very important part of, packaging is more vivid the key a decisive battle Shopping. As for the network marketing specialty, the picture shows on behalf of the packaging of the product itself, represents the spirit products business, where the image of the enterprise, if the site does not reflect the corporate image, can not give the viewer a good impression, so might as well not do it, even if you are a big business, if people see your site a bad interface, that are not beautiful, certainly no one will pay attention to it. Even if you are a small company, but your site to do the same as some beautiful and well-known enterprises, that will give customers a good impression.Of course, a website alone beautiful is not that good.For businesses say，Web site is the ultimate goal of marketing. Therefore, website marketing plan can not be too sloppy.Specialty and culture combine, we communicate with customers in the same time, to promote specialty products origin and production process, and local cultural practices, leave a special impression to the customer.四 A reasonable optimizationIn some well-known search sites (such as Baidu, Google) to do some PPC optimization, well improve the web sites visibility,increase market share. But do not do too much this optimization, o spend money and have little effect.( You can make full use of their own to optimize the knowledge learned.)五 The channelChannel strategy can not be ignored, establishment of network marketing channels should be in line with the principles of convenience for consumers. In order to attract consumers concerned about the network of the companys products, according to the companys products can be combined with other small specialty businesses related products products for the extension of their own business, Related products to attract consumers while there will be more attention.六 Actively promote and publicize1、SearchEngine Marketing In baidu competitive ranking way, pay for performance is both economical and actual effect.2、Online community propagandaSome young people more in the online community features put a certain amount ofadvertising,to better attract the attention of young people.3、Internet advertisingWhen you put the target consumer group concerns directed at the site running, do not make delivery, or just burn it。Internet advertising diction, novelty, so will spend less again and can attract more customers.4、Information releaseThe relevant company website information release in other potential users may visit the website，the relevant company website information release in other potential users may visit the website，like taobao and alibaba is well-known to people, that site can do more release of some information，design a site，sales of the product，this saves time and effort。E-mail is the important means of information release，making a simple beautiful mail is surely promote way.5、Resources cooperationIn a similar goals between websites achieve mutual promotion purposes，one of the most common resources cooperation way for web links strategy，use ofsite visitsbetween partnersto promotemutualcooperationresources.You can on taobao let the same food stores are linked, achieve win-win condition.6、Soft wen propagandaWe can also make some introduce product articles，note on ourself website addressesLargeflow of peopleto publishwebsite orforum，it can through the soft ,wen bring morn customers，again，can bring a lot of the chain，usse to improve enterprise website ranking, of course，writing is good or bad，directly related to your soft wen marketing success implementation.QQ is a high coverage timely communication tools，will QQ log or character signature are unique soft wen propaganda is very necessary.Blogs and micro bo also is very good propaganda.For college students，if a student study far awayof home will bring specialties home，so each big campus BBS also are good places of posting to soft wen marketing，through the timely new elements to packaging thread，must be preempted eyeball，sucked into many customers.7、promotions The irregular promotional activities can not only increase sales，also is a kind of good network promotion plan，also is to attract customers，then retain customers。Sale in different months, different festivals are a good option。Still can buy, buy what send more send what。 Add some member activity can also attracted many customers。七 Strengthen communication，give personalized serviceFull use of his spare time，communicate with customers，including products color，taste，bouquet，special use and so no，careful and detailed explanation can promote the brand，expand customer base。Personalized service，can pr