大学生就业调查图表分析 英文版.doc

The analysis on market investigationof employment guidance of college students Part The basic information of informantsNumber of our research objects: 301. The rates of genderFrom the graph, we could clearly find that male research objects account for 43%, and the female account for 57%, female are a little more than male. 2. The distribution of gradeThe sampling grades include freshman, sophomore and junior. The number of sampling grade is corresponding with objective condition that freshman, sophomore and junior account for 33% respectively. Thus, our results are impartial to any grade; it can delegate the whole college students group.Part The analysis of questionnaire main bodyA. External factors analysis1. Monthly cost standardRelated question: 22Look at the diagram of monthly cost standard, 13% students consumption level below 400RMB, seen as impoverished level according to present price index. 400600RMB (being adequately fed and clad) and 600800RMB(being fairly well- off) separately account for 43% and 27%, the group that monthly consumption more than 800RMB(plentiful level) only reach 13%.Thus it can be seen that most college students just stand in maintaining the basic life state. For this group, we should pay more attention to the price we fixed. Most students prefer to the products or services value for money. Hence, we should spend our energy on high rate of capability to price training to broad our target customers.question 222. Channel to receive informationRelated question: 19question 19From the bar chart, we could clearly see that employment website, recruitment conference in the campus, students employment direction center and recruitment conference in the society are the main channels for students to receive recruitment information. Especially employment website and recruitment conference in the campus present an increasing tendency. In my opinion, we should advertise our employment guidance situation through these channels to attract more customers in the buyers market. When students see recruitment information, they also could find our uesful guidance to help them obtain their satisfied job. These channels are useful to our promotion.B. Internal factors analysisThe view of present job- hunting situationRelated question: 1, 2question 1question 2The data of question 1 show that 83% of college students deem the present job- hunting situation is extremely hard while 17% of them think its normal, and none of them believe the present job- hunting situation is easy.I also think the present job- hunting situation is hard.The data of question 2 show that be short of professional knowledge and technical ability and lack of job-seeking tactic are the top two effective elements lead to the hard situation. 20 people choose lack of job-seeking tactic while 16 people choose be short of professional knowledge and technical ability; 8 people think excessive graduates also is a main reason; 3 People choose financial crisis and 2 people choose lack of practice experience.In my opinion, our employment guidance situation can offer job-seeking psychological consultancy to the people who choose be short of professional knowledge and technical ability and lack of practice experience in order to increase their confidence; and can provide them professional training for some occupation. We also could provide job-seeking psychological consultancy to the people who choose financial crisis and excessive graduates. In addition; we can offer job-seeking tactic guidance for the people who choose lack of job-seeking tactic. popular job with college students Related question: 7, 8, 21 question 7The data of question 7 show that the 27% of college students want to enter Education vocation, 17% of them want to develop in Finance security and insurance vocation; rate of IT and Telecommunication, Government mechanism and other vocation account for 13% respectively; 10% of college students want to enter the Fast consumer trade while the rest 7% choose Press.In graph of question 8, 46% of students think good promotion Prospect is the important reason to enter a vocation while 27% select stability of the work. Then 13% choose job fit the major. High income and more opportunity to start a business account for 7% respectively in all the reasons.question 8Graph of question 21 like graph 8 also show that good promotion Prospect and stability of the work are main factors to choose a job.question 21From graphs of question 8 and question 21, it could clearly see that the top elements to choose a job are good promotion Prospect and stability of the work. The two factors show their absolute advantage. About perplexed elements and challengeRelated question: 9, 10, In graph of question 9, be short of professional knowledge and skills account for18% is the top bother factor in job-hunting. Then lack of practice experience and lack of job-seeking tactic hold 15% respectively; shortage of business recruitment information and recruitment procedure and requirements occupy 12% and 10% separately; inadequate ability, the reputation of school and Certificates also has influences.question 9In bar chart of question 10, professional knowledge and skills and Practice experience posses absolute advantage in the aspects need to improve. It is same with the result of question 9.question 10From graphs of question 9, 10, it can find that the top perplexed elements are professional knowledge, practice experience, job-seeking tactic and business recruitment information. In my words, we could offer job-seeking psychological consultancy and job-seeking tactic training to the people who choose lack of professional knowledge, practice experience and other personal quality to increase their confidence and interview skills.In addition, we also can build good relationship with some businesses to attract customers by providing recruitment information and practice opportunities.Last, I find that little people pay attention to the professional image and behavior, so I think thats the market blank because we all know the importance of image. We could use combination of image training and other professional training to promote our service like bundleproduct pricing. ideal working placeRelated question: 11, 12question 11In table of question 11, 43% students want work in shanghai, Shenzhen or other prosperous cities while 30% choose Zhengzhou, Xian or other cities in the middle of china; 10% like to work in Beijing, 3% select Xizang, Yinchuan or other cities in the west of china and 7% choose hometown. Also, 7% choose other cities like HongKong and cities oversea.question 12From the bar chart of question 12,we can see that the main reason to choose workplace is good promotion Prospect. Their decision also influenced by better condition for qualified personnel and more opportunity to start a business. Certainly, some choose the place because of contributing to hometown.In my words, 43% students want work in Shanghai, Shenzhen or other prosperous cities because of good promotion Prospect and better condition for qualified personnel. People choose Zhengzhou because most of our research objects are from Henan province; they like to back to hometown owing to their family relationship and the environment to start a business. Our institution can build relationship with business in big cities and Zhengzhou to attract customers.It can be conclude that 43% students want work in Shanghai, Shenzhen or other prosperous cities because of good promotion Prospect and better condition for qualified personnel or start a business. About salaryRelated question: 13, 14question 13question 14From graphs of question 13 and 14, it could clearly find that 40% choose salay standand in 20013000RMB and 33% choose 10012000RMB while 27% want more than 3000RMB in three years. They decide their salay standand according to the main reason Self-appraisal (60%), and consider other elements like the human resource market (27%), the condition of the business (10%) and suggestions from teachers, parent or friends (3%). job-hunting guidanceRelated question: 6, 15, 16, 17, 18 question 6 In diagram of question 6, students want to accept the employment guidance when they are junior occupy 83% while 17% think senior is better time. No one choose freshman and sophomore.I think people choose junior because they want get useful training before jobhunting. Freshman and sophomore are early and senior is late.question 15Table of question 15 show that 44% like the style of small training class within 10 people and 30% prefer one to one when 23% choose middle training class within 20 people. The rest 3% select large class more than 50 people.question 16Graph of question 16 show that 60% students choose upper method because it is convenient for discussion and learn from others, 37% like customize service and 3% because of enlarging social relationships.In my opinion, people choose small or middle class because they want learn from others.question 17In graph of question 17, it is infelect that 28% students want to obtain consultancy of career planning while 26% hope gain the employers information. Then 21% want develop their interview skills; the students want to get information about direction of major or psychological consultancy for job-hunting separately occupy 10%,only 5% students choose professional image and behavior.I think consultancy of career planning could be our target object to promote. Then I set a series about career planning implementation. From figure of question 18, 54% choose 1015 per/hour, 23% could accept 15-20RMB/ per hour and 20% choose 20-30RMB/ per hour. Only 3% can accept 30-40RMB/ per hour, none choose more than 40RMB per hourquestion 18Summarise for 15,16,17,18: from these figures, it can be inclued that most students choose lower price but want to get the service with high rate of capability to price, they want spend little money to get best service. So we should pay attention on the training design and pricing to attract our target customers. occupation planRelated question: 3, 4, 550% students dont have occupation plan, but the rest has.I think that maybe some of people dont have clear plan in the half of Yes; they choose it just dont hope others have negative impression. Thus we still have market in that part of people and the students with No. question 3I set this question 4 from 2 different sides. So we should think this problem comprehensively. First, from the answers they have planed and want to get, we could see that people concer fixed occupation position (30%), the tactic of implement (22%) and personal quality like confidence, perseverance (19%). We