华鼎维诺策划案.docx

整书以现代优雅风格一、 封面：华鼎维诺名门广告语:精致名门 品质承诺 佳隆威邦名门广告语：追求卓越品质 尊享快乐人生二、 扉页： 主题文案：品味生活 享受品质 taste the life enjoy the quality追求非凡品质，源于对工艺的不懈钻研，每一道工序都能体现出工匠对细节的把握和创意的刻画。品味生活智慧，享受完美境界。 The pursuit of extraordinary quality, to process the unremitting efforts, each procedure can reflect the characterization of artisan mastery of detail and creative. The taste of life wisdom, enjoy the perfect realm.三、主题形象+企业简介主题文案： 梦想生活 由心出发Dream of living start from the heart不仅仅是一个家居，更是一个梦想，品质彰显品位，家居展现梦想，不受世俗所烦扰，不为名利所蒙蔽，遵循内心，表达自我，爱生活，爱自己，由这一页开始。Not only a Home Furnishing, is a dream, quality demonstrated grade, Home Furnishing manifesting a dream, not by secular annoyance, not blinded by the fame and fortune, follow your inner self, expression, love life, love yourself, start from this page.企业简介:本公司是一家专业从事铝合金门研发、生产、销售及服务于一体的综合性企业。自成立至今，以其卓越的产品品质、精湛的制作工艺以及欧美的设计风格，赢得了消费者的认可和信赖，并一举成为门窗行业的新典范。本企业不断引进一流的生产设备，全面运用国内外的先进技术，不断变革创新，力求产品完善。产品所选用的铝合金型材均为著名厂家生产，表面处理采用国际先进的喷涂技术，所生产的的产品具有环保、防潮、耐腐蚀、隔音好及使用寿命长等特性，公司拥有一支高效运作的管理团队，从产品研发到客户服务等方面始终贯彻着“高端品质，中档价位，深度服务”的经营理念。以“门窗第一品牌”为己任，在竞争日渐激烈的今天，向消费者提供优质的产品和人性化的服务，不断开发出适合市场的新产品，我们一直秉承“诚信为本，合作共赢”的经营宗旨和“团结、创新、奉献”的企业精神，竭诚为各界朋友光临惠顾，学习交流，携手共创美好未来。 The company is a professional engaged in aluminum alloy doors R & D, production, sales and service in one integrated enterprise. Since its inception, with its excellent product quality, exquisite craftsmanship and the European and American design style, won the consumer recognition and trust, and become the new paradigm for doors and windows industry. The companies continue to introduce first-class production equipment, to make full use of domestic and foreign advanced technology, continuous innovation, and strive to perfect product. Aluminum alloy products selected were famous manufacturers, surface treatment using advanced spray technology, the production of products with environmental protection, moisture-proof, corrosion resistance, good sound insulation and long life characteristics, the company has a highly efficient operation management team, from product development to customer service, always implement the high quality, moderate price, depth of service business philosophy. The first brand windows for oneself, in the increasingly competitive today, to provide quality products and personalized services to consumers, and constantly develop new products suitable for the market, we have been adhering to the honesty, cooperation and win-win business purposes and unity, innovation, dedication, the spirit of enterprise, dedicated to all the friends to visit us, learning exchanges, and work together for a better future.四、企业文化+目录企业文化:价值观：敬业 负责 创新 以人为本Values: being responsible for innovation oriented企业精神：创意成家，一心为家Enterprise spirit: creative home, heart for the home企业使命：帮助每一位居者拥有各自专属的家居港湾Enterprise mission: to help each person has their own Home Furnishing in Harbour企业愿景：成为世界最具竞争力的中国门窗品牌Enterprise vision: to be the worlds most competitive Chinese brand windows and doors五、产品1、 内弧推拉门系列主题文案:随心所想 完美境界 As you wish perfect realm非凡的人生懂得享受与众不同，懂得如何驾驭生活，如你所想，所愿，生活就可以简单而又快乐，一杯午后的红茶，一个简约的居室，也可以营造出完美的氛围。A great life is to enjoy the out of the ordinary, know how to handle life, as you like, life can be simple and happy, a cup of Black Tea, a simple room, also can create the perfect atmosphere.中间插页形象文案生活，就像一条奔流不息的河，昼夜不息，演绎生命的历程，接受自然，用心感受，学会分享，欣赏人生每一处风景。Life, just like a running river, day and night without rest, interpretation of the life course, accept the nature, feel, learn to share, appreciate every view of life.2、 内弧平开门系列主题文案: 巧夺天工 传世典范 The best technology model of world 不可抗拒的魅力，源自丰富的艺术思想，细腻的纹理诠释出生活的内涵，简约的线条透析着工匠的技艺，吸取百年艺术的精华，融入精湛纯熟的技术，在细节中追求完美，寻求和谐。 An irresistible charm, from the rich artistic interpretation, texture delicate the life connotation, simple lines of dialysis artisan skills, to learn the essence of art into a hundred years, the exquisite skillful technology, the pursuit of perfection in the details, seek harmony.中间插页形