word简报模板.doc

word简报模板CREATIVE BRIEF 创意简报Client（客户）:Brand（品牌）:Date（日期）: Brand Definition（品牌定义）:Marketing Problem Definition (行销问题)Role And Aim Of Advertising (广告的角色和意图)Competition scope(竞争范畴)Target Segment and its current situation (目标对象及其现状)Impact of advertising you want ( 期望广告对消费者有何影响 )Adverting information and brand proposition（广告信息或品牌主张）Critical Support (重要支持)Necessary information (必要事项)Advertising Tone（广告格调）Background Information Concerned (相关背景资料)Client brief客户简报Client客户Product产品Address地址Telephone电话Principal负责人Telephone电话Mobile Telephone手机Fax传真Receiver我方对接人Distribution简报撰写人Client current situation客户情况( 包括企业背景，历史沿革、经营范围、行业地位、品牌发展状况、产品销售状况、产品特点、价格、消费者关系、通路状况、行销计划、包装策略、当前广告表现、以往广告等)Problem面临问题Ad Requirement 广告需求Client will客户意向How to operating如何跟进Manager will 总经理意向Market Research brief 市 调 简 报 job No.工作号：Client客户:Product/brand产品/品牌：Item项目:Send to发单:Date to send下单日期:Date to accomplish完成日期：项目背景background information调查目的research aim调查内容research content调查区域research area费用预算buget备 注other remark客户Client金花日期Date2003/5/30产品Product优本发单Send to项目Item抄送Distribution要求Request：2个邮报广告大小：8.5cm23.0cm 14cm23.0cm内容：买一盒优本胶囊送一小盒赠品另送一件文化衫 广告方向：睡眠、疲劳相关说明W W hat to do?需要做什么？Why to do?为什么要做?Where to do?派何用场？To whom?做给谁看？What effect want to get?期望达到什么效果？What to say? 表现主题？Enforcements强制事项relative information相关资料Time to client提交客户时间TimeTOaccomplishment制作完成时间2003/5/30Production brief制作简报平面类尺寸物料（手绘效果图、电