工业设计外文资料翻译--绿色设计与情感回归.doc

毕业设计(论文)外文资料翻译系 别： 艺术与设计系 专 业： 工业设计 班 级： B090801 姓 名： 曹富淞 学 号： B09080101 外文出处： DONALDA.NORMAN 附 件： 1. Green design and emotional return 2. 绿色设计与情感回归 2013年03月 附件:1. Green design and emotional return Green design is a late 20th century, there at the moment 80 international design trends. As early as the late 20th century, 60 well-known industrial designer and educator-dimensional multi-Peipanike on the publication aroused strong repercussions in the design world works is designed for real-life, presented in the book and the public at the time different points of view, he considered that the things around us are created by designers, designers in the Marketing and customer satisfaction is not only just play beautify the role of the designer should also be emphasized that the social and moral ethicsWorth . Far-reaching impact of this book has continued to this day. Into the 21st century, because of the worlds governments on environmental issues seriously. The establishment of laws and regulations relating to environmental protection, competition among enterprises, making with the idealism of green design step by step with the trend of practical significance. Based on the attention and understanding of environmental issues, people from the 20th century, 60s too radical a green movement, developed to present a relatively mature green consumption behavior, which is green design has brought new opportunities. The main planning as a product designer and creator of the product at all stages of the environmental issues will have a direct and indirect effects. In particular,often by their decision to use the product key materials, products, how to make? Adopt in a special surface treatment method to achieve the final surface effect? Products How to use? How to deal with the waste after use? Whether to use recyclable or re - use of materials? design players a decisive role in many issues. More importantly, designers connecting link between the product and people. They can lead and change the way people use products, while responsible for these products and services.Designed to influence peoples lifestyles and socio-cultural changes. It has gradually grown accustomed through the design to reflect their social status and personal taste. Design is consumerism of the promoter of products from style planned obsolescence, speed up the pace of product replacement. Design is also involved in advertising activities, thus further boosting consumer spending. Is designed to make social and cultural changes took place, while the majority of them represents a certain lifestyle, so in theory, green lifestyle could also be that people praise and follow, this lifestyle is not unusual to be frugal, but is to promote a low-key and simple way of life as much as possible. The commercial value of Industrial Design increasingly recognized and valued by a number of manufacturers, designers in a number of the companys R & D department has been entrusted with the task, all this allows designers to have the opportunity to demonstrate their ability to deal with environmental issues, as well as environmental issues, ethical a sense of responsibility.Green design from the scope of non-mainstream areas to expand into the mainstream. With the Green Design approach and the associated name of the many people in this article follow the common concepts, collectively referred to as the design from an environmental point of view of the design method for green design. Green design focuses on the impact of nature and the resolution of certain individual issues, such as resource and energy efficiency, reducing waste through recycling and so on. In some developed countries, abandoned most of metals and plastics can now be sorted and recycled, or re-use of the sorting carried out. To enhance household garbage sorting and emerged in the product design, waste management has become one of the hot contemporary industrial design. Eco-design, also known as life cycle design, namely the use of ecological thinking, in the product life cycle, to give priority products environmental attributes, in addition to considering the product performance, quality and cost, but also take into account the product recovery and processing. The product must also take into account the economic, functional and aesthetic factors.Product eco-design its basic theoretical foundation of industrial ecology in the theory of industrial metabolism and life cycle assessment. Sustainable design is a broader design approach than the earlier ones. Involved in more aspects, such as the nations future development phase and the sharing of resources in the development of future generations, how to ensure the functionality of the product at the same time, reducing the burden on the entire planet. A typical theory is to improve the efficiency of products, while promoting the services associated with development of the system: To study the products of the necessary functions for the user to extend the life of the product; for product development of the sustainability of the overall system design, rather than just the design of the product itself is more important.The focus of sustainable product design, product life-cycle impact of external factors analysis. In addition, thereis other product design optimization method. Such as environmental materials (recyclable and recycled materials) use. Studies have shown that, in order to change the impact on the environment of the wasteful consumption of the status quo, to the earths resources for sustainable development in the consumption level of development, our long-term goal should be to strive to build stronger long-term with the product links. For these originally, in the development of environmentally friendly products to extend the life of the product is more important than other strategies, while also encouraging consumers to form sustainable, long-term consumption patterns. Designer is also the founder of design style and taste, the product of the visual image of environmental protection will also have an indirect impact.Is mainly reflected in the product lifetime of two aspects of the relative choice of materials. Because people in the past way of life caused by a large number of product varieties obsolete, and the frequent replacement of the speed of products for environmental protection had a bad effect, if they can extend the product life time, we can reduce the unnecessary waste of resources. Studies have shown that in promoting existing products obsolete, consumers of psychological factors and materials play an important role. Relative prosperity in the material economy of today, often likes and dislikes of consumers for some products directly to determine the life. In some point of view, green design cannot be seen as a style of performance.The success of green design products from the designer a high degree of awareness of environmental issues, and in the design and development process, designers and relevant organizations to use the experience, knowledge and creativity of crystallization. At present there are several general design themes and trends: 1) The use of natural materials in order to raw form of furniture products, building materials and fabrics to be reflected and utilized. 2) The nostalgia of the simple style, well into the high tech factor, allowing users to find product is amiable, warm. 3) Utility and energy conservation. 4) Emphasized the use of the material economy, get rid of useless features and purely decorative style, and create vivid shape and return to the classic simplicity. 5) The multi-purpose product design, changes can increase the fun by design, to avoid boredom and replacement needs; it can upgrade, update, by as little as possible to use other materials to extend the life; the use of add-on smart or dismantling components. 6) The products and services, the non-materialistic. 7) The combination of design and cycle schemes. We do not simply believe in a clear recyclable materials, the product will certainly be a green product, because the product recyclability of products may become obsolete to accelerate the speed of an excuse, people have recognized the appearance of recyclable materials, the degree may also be would have an impact on product sales.When the Green Design gradual integration into the mainstream product design, designers face is not only a small number of green fanatics, but ordinary consumers. If you only focus on the design functionality, while the neglect of the aesthetic needs of the user, you cannot extend the product life. People-oriented design ideas from the European Renaissance of the humanitarian ideology. To promote care of people pay attention to people, people-centered world view. In terms of modern product design, human-centered thinking that is the core of the design process, the coordination of product - social - environment relationships between these three. Of human knowledge and transform the nature, purpose is simply to create a good human being living conditions and environment for development. However, this simple truth, have repeatedly been vague and misinterpreted. In the past quite a long period of time, peoples respect through a variety of activities are acts of science and technology as a means to conquer nature for the purpose, to growth of material wealth as the driving force of the traditional development model, to a certain extent, the destruction of human Lai basis in order to survive, people at the same time trying to conquer nature, often become the object of being a natural punishment. Large industrial era machinery of industrial product is a very typical example, their presence to meet peoples material needs, can bring with it more of an emotional loss and the living environment of the hit. Repeatedly by natural warnings, people began to realize that the essence of people-oriented is a real concern of humanity, people started digging people and the harmonious relationship between society and nature. The product design, product-oriented pursuit of emotional and humane products emphasize the purpose of people-oriented under the natural. And people - society - environment, harmonious relations in product design can also be understood as personal qualities - products - emotional harmony. Materials, environmental protection, technology is simple, beautiful shape, making excellent products is the people really psychologically acceptable. Second, the values of stress also contributed to people for emotional awareness. In the past quite a long period of time, the design process is seen as an artistic process, the artists aesthetic choices to replace the more often the user can only be passively accepted. Such an outcome, making the distance between the product and the user has become increasingly alienated, people even do not feel the product, with any function other than to enjoy. The feelings of the people and therefore become numb up. As the market changes in the mode of operation, the users thinking of a more active participation in the design process, the designer is no longer an artist, a professional designer should be to reconcile a variety of design factors. The pursuit of good design is the recognition of values, ideas of resonance, emotional touch. Thoughts on design-related emotions also were born in the fertile soil where the values set. In addition, the design of the regional culture and promote the protection of people also reflects the concern for the feelings. Design is no longer the pursuit of volume, standardization brought about by a single aesthetic, but to diversify into account. The emotional needs of the design was gradually realized that it was multi-directional. Regional differences in the deposition as well as the name of ethnic culture, customs and practices which are in the design to be discussed and explored. In the end, be able to reflect the name of ethnic identity and personality of the product is designed for success stories. This is the design of emotion-oriented evidence. Of modern product design, product and make people aware of the relationship between communication, the design also focused on how to locate the user objects emotional needs and how to express such feelings, the design of various forms of emotional factors for considerations change is more comprehensive than ever. If the design theory for the design of the improvement means that people re-think, then the birth of a new design type is the most realistic and practical needs and the most direct response is all about. More and more on the emotional issues were referred to the process of designing for, so people were the design, interface design, interaction design, accessible design, and so a series of related to the design of communication and emotional way of thinking has been more and more to attention and research, and ultimately applied to the design and production process. Product design and all kinds of psychology, sociology and other disciplines related to human characteristics of the study of collaborative research between the guidance has become an important part of the design. Conclusion Whether the product design and development from the vertical profile view, or from the horizontal status of a modern product design, look at the relationship between the various disciplines, Emotional Design has undoubtedly become a contemporary design, one of the most popular topics. People gradually realize that product design process, designers of the product of the soul to give the process is essential. Here the soul refers to the expressed product, and can communicate with the user-generated emotions. In other words, modern product design should be a planning activities related to emotion, early stage of development is no longer a simple physical modeling process. Its entire design process, a certain sense, is a physical emotional process. Contemporary designers should also be taken fully into account in the design of emotional factors, grasp the emotional positioning, designed to communicate with the real products. Such a materialistic in the modern information era of rapid change, ddemand for the emotional satisfaction of a period of time than ever before are obviously urgent. Designers will face more challenges and responsibilities of a good design to meet the function, on the basis of serving other, and more are expected to return is the emotional. The requirements of sustainable development of society indicates that green design remains will be the 21st century, one of the hot industrial design. In order to reduce environmental problems, designers should be the product environmental performance improvement, environmental issues and want to have a good understanding of their impact; this was in science and Technology than ever before to learn more about, and needs to creativity, new thinking and imaginative. Green design to the Industrial Design has brought additional challenges, it also brings more opportunities. 2. 译文: 绿色设计与情感回归 “绿色设计”是20世纪80年代末出现的一股国际设计潮流。早在20世纪60年代末著名的工业设计师及教育家维可多佩帕尼克就出版了在设计界引起强烈反响的著作为现实生活而设计在书中提出了在当时与众不同的观点，他认为我们周边的事物都是由设计师创造的，设计师在市场销售和用户满意度方面不单单只是起到“美化”的作用，同时应强调设计师的社会及道德的伦理价值。这本书的深远影响一直延续到今天。 进入21世纪，因世界各国政府对环境问题的重视，有关环境保护法规的建立，企业间的竞争，使得带有理想主义色彩的“绿色设计”潮流逐步有了现实意义。基于对环境问题的重视和了解，人们已从20世纪60年代的过于激进的“绿色运动”,发展到现今相对成熟的“绿色消费”行为，这为“绿色设计”带来了新的契机。 设计师作为产品的主要策划者和创造者，对产品的各个阶段所产生的环境问题都会有直接和间接的影响。尤其是往往由他们决定产品所选用的主要材料，产品如何制造？采用何种特殊的表面处理方式以达到最终的表面效果？产品如何使用？用后的废弃物如何处理？是否使用可回收或再利用的材料？设计师对众多问题起决定性的作用。 更重要的是，设计师是连接产品与人之间的纽带。他们能引导并改变人们使用产品的方式，同时对这些产品和服务负有责任。设计影响着人们的生活方式和社会文化的变更。人们已逐渐习惯通过设计来体现自己的社会地位和个人品味。设计是“消费主义”的推动者促使产品式样的“有计划的废止”加快产品的更换速度。设计还参与广告活动，从而进一步刺激消费。设计能够使社会文化发生变革，而它们当中的大部分代表了某些特定的生活方式，所以在理论上“绿色生活方式”也可能被人们称道和效仿这种生活方式并非必须异常节俭,而是倡导一种尽可能低调的朴素生活方式。 工业设计的商业价值日益受到众多厂家的认同和重视，设计师在不少公司的研发部门被委以重任，这一切使得设计师有机会展示他们对环保问题处理的能力，以及对环境问题的道德责任感。“绿色设计”的范围也已从非主流领域向主流领域扩展。 与“绿色设计”接近和相关的名称不少，本文中沿用人们常见的概念，统称从环境角度考虑设计的设计方法为“绿色设计”。 “绿色设计”主要关注对自然的影响和解决某些单独的问题，如资源和能量的利用率，通过回收减少废弃物等。在一些发达国家，废弃的金属和塑料等大多已可以分类回收，或为重新利用而进行了分拣。为加强家庭垃圾分拣而“应运而生“的废弃物处理方面的产品设计，成为当代工业设计的热点之一。生态设计也称之为生命周期设计，即利用生态学的思想，在产品生命周期内优先考虑产品的环境属性，除了考虑产品的性能、质量和成本外，还要考虑产品的回收和处理。同时也要考虑到产品的经济性、功能性和审美等因素。产品生态设计其基本理论基础是产业生态学中的工业代谢理论与生命周期评价。 可持续性的设计是一个比前者范围更广的设计方法。涉及更多的方面，诸如民族未来的发展相与之分享资源的后代的发展，如何在保证产品的功能的同时，减轻整个星球的负担。典型的理论是提高产品的效率的同时，推动与之相关的服务系统的发展，考察产品对于用户的必要功能延长产品的寿命，对于产品整个系统的可持续性的发展的设计，比只对产品本身的设计更为重要。可持续性产品设计的重点在于影响产品生命周期的外部因素的分析。 此外，还有其它产品设计的优化方法，如环保材料(可回收和循环利用的材料)的使用。研究表明，为了改变对环境产生影响的挥霍性消费的现状，向地球资源可持续发展的消费水平发展我们的长远目标应是努力同产品建立起更强的长久的联系。为了这些原由，在环保产品的开发中延长产品的寿命比其它的策略更重要，与此同时也要鼓励在消费者中形成可持续、长期的消费方式。设计师同时也是设计风格和品位的缔造者，产品的视觉形象对环境保护也会产生间接的影响。主要体现在产品寿命期限相对材料的选择两个方面。由于人们以往的生活方式造成大量的产品品种的过时，以及产品频繁更换的速度对环境保护产生了不好的影响如果能延长产品寿命期限，就可以减少对资源无谓的浪费。研究表明，在促成现有产品过时方面，消费者的心理因素和材质具有重要的作用。在物质经济相对繁荣的今天，往往消费者的好恶直接决定着一些产品的“寿命”。 从某些角度看，“绿色设计”不能被看作是一种风格的表现。成功的“绿色设计”的产品来自于设计师对环境问题的高度意识，并在设计和开发过程中运用设计师和相关组织的经验、知识和创造性结晶。目前大致有以下几种设计主题和发展趋势：1) 使用天然的材料以“未经加工的”形式在家具产品、建筑材料和织物中得到体现和运用。 2)怀旧的简洁的风格，精心融入“高科技”的因素，使用户感到产品是可亲的、温暖的。 3)实用且节能。 4)强调使用材