第二版新编实用英语第三册英语教案.doc

教学进度表项目 总学时学时分配课堂讲授实践教学计划学时32248周次课次讲授内容学时授课方式1/1Unit 1 section I &II2听说教学法2/1Unit 1 passage I & exercise2语言点讲解3/1Unit 1 passage II & grammar2快速阅读及习题讲解4/1实践：翻译2翻译讲解5/1Unit 2 section I &II 2听说教学法6/1Unit 2 passage I & exercise2语言点讲解7/1Unit 2 passage II & grammar2快速阅读及习题讲解8/1实践：翻译2翻译讲解9/1Unit 3 section I & II2听说教学法10/1Unit 3 passage I & exercise2语言点讲解11/1Unit 3 passage II & grammar2快速阅读及习题讲解12/1实践：写作2写作讲解13/1Unit 4section I & II2听说教学法14/1Unit 4 passage I & exercise2语言点讲解15/1Unit 4 passage II & grammar2快速阅读及习题讲解16/1实践：写作2写作讲解教案要求一、 教案由封面、教学进度表和教案纸三部分完成，任课教师认真填写，已备教学和检查所用二、 教案主要依据教学进度表统一书写，尤其注意内容删减地方。格式应包含以下方面：教学内容教学目标教学重点教学难点教学方法教学工具教学步骤（注意需包含作业）板书设计教学反思二、开学前应完成总任务的二分之一以上，开学一二周检查。Unit 1 Unit 1 Promoting ActivitiesThe First Session Teaching Contents:Section1 Talking Face to Face & Section2 Being All EarsTeaching Aims:1 Introducing a certain company (background,business scope,etc.)2 Talking about a companys business3 Indentifying expressions for talking aobut product promotion4 Describing methods of products promotionTeaching Important Points:1 Communicative FocusAsk/talk about the protentials of a certain product2 Focal Words and Expressionscompetitor,functionality,reaction,competitive,be popular with,leading tatue,marketing procedure,patent,marketing reasearch,marketing survey,have the impression that3 Focal Functions and PatternsTeaching Difficult Points:1 How to make the Ss express their thoughts freely and correctly.2 How to strengthen their listening abilities.Teaching Methods:1 The Communicative Method2 The Audio-lingual Method3 The Task-based MethodTeaching Aids:1 A tape recorder 2 The blackboardTeaching Procedures:Pre-Course Questions1 How are your performances in the exams taken last semester? Are you satisfied? Why or why not?2 Which course interests you the most? Why?3 Did you perform well in that course? Why or why not? Pre-course Preparation:Learn the new words of S1&S21 laptop n. A microcomputer small enough to use on ones lap. 微型计算机：小得足以放在膝盖上使用小型计算机膝上型电脑; 便携式电脑2 patent n. a. A grant made by a government that confers upon the creator of an invention the sole right to make, use, and sell that invention for a set period of time.专利权：政府授予发明者在一定时期内制造、使用和销售其发明品的唯一的权力b. Letters patent. 专利证c. An invention protected by such a grant. 专利品：申请了专利的发明物；专利品e.g. a patent device 专利发明 letters patent 专利证 patent right 专利权patent rolls 英专利特许登记簿 v. a. To obtain a patent on or for (an invention, for example). 获专利权，（如某一项发明）b. To invent, originate, or be the proprietor of (an idea, for example).发明，保有：发明、创造或拥有（如思想）c. To grant a patent to or for. 授予专利权 e.g. The government patented the device to its inventor. 政府给予发明者专利权。3 secure v. Free from danger or attack: 安全的：没有危险或免受攻击的：e.g. a secure fortress. 一座安全的碉堡Free from risk of loss; safe: 保险的：无损失风险的；安全的：e.g. Her jewels were secure in the vault. 她的首饰在保险柜中万无一失4 advertising campaigncampaign n. A campaign is a series of activities use to join interests into a product or a person. 战役，运动e.g. For example: One of the most famous advertising campaigns in the history was for campaign， crusade， drive， pushThe central meaning shared by these nouns is “a vigorous concerted effort to accomplish a purpose”: 这些名词所共有的中心含意是“为完成某一目的所作的一种精力充沛的、有计划的努力”：a fund-raising campaign; 一项筹措资金的计划；a crusade for improved social services; 一项改善社会服务的改革计划；a drive to sell bonds; 致力于出售债券；a push to get the bill through Congress. 推动通过国会要款。5 make some estimates of给.作一估计; 评价6 market a survey of 测量, 勘察; 对.作全面的调查观察7 track shoes钉鞋, 跑鞋8 video camera摄影机9 existing a. 现存的, 存在的; 现行的, 目前的; 实在的e.g. the existing circumstancescondition 现状, 现况existing equipments 原现有设备 the existing situation 当前形势10 gentleness温顺, 亲切, 柔和 gentle adj. 温和的, 文雅的 gently adv.（副词）11 marketable a. Fit to be offered for sale, as in a market: 可出售的：适合在市场上出售的：e.g. marketable produce. 可在市场上出售的产品In demand by buyers or employers; salable: 可买卖的：买主或雇主所需要的；可出卖的：e.g. a marketable product; marketable skills. 可出售的产品；市场所需的技术适于销售的12 oily a.a. Of or relating to oil. 油的或与油有关的b. Impregnated, smeared with, or containing oil; greasy. 充满油的，涂了油的，油腻的c. Excessively suave in action or behavior; 油滑的，谄媚的：行为上过于老于事故的；甜言蜜语的oilily adv.（副词）oiliness n.（名词）13 retail n. The sale of goods or commodities in small quantities directly to consumers.零售：直接以小数量售给顾客的货物或商品adj.（形容词）Of, relating to, or engaged in the sale of goods or commodities at retail.零售的：货物和商品零售的、与之有关的或从事零售的adv.（副词）In retail quantities. 以零售数量; At a retail price. 以零售价格v. To sell in small quantities directly to consumers. 零售：以小数量直接售给顾客（常与at, of连用）以零售价卖e.g. These shoes retail at $10. 这鞋零售价每双10美元。14 softness n. 柔和, 温柔15 buy in installments以分期付款的方式购买installment n. One of a number of successive payments in settlement of a debt.分期付款：清偿债务时分成连续几次付款中的一次Step1 Lead-in: IntroductionQuestions for Samples:Picture 1What type of washer do you want to introduce to us?Does it sell well? (Yes, it is enjoying a high prestige at the home market.Picture 2What do you do can make your sports car sell well?Picture 3Can you describe the chart?Yes. We need to find the cause for the decrease of the sales and come up with a better marketing strategy.Picture 4How about your laptops in the home market?More and more families are buying our laptops because of the low price we offer.Step2 Oral Activities: Talking Face to Face1 New words teaching2 The Ss read the sample dialogues after the teacher and try to find out the useful sentences and expressions for talking about product promotion3 The Ss practice the dialogues in groups.4 Give the Ss several minutes to prepare short conversations in pairs by simulating the five small dialogues.5 The Ss role-play the similar situations they create, first in groups and then in front of the class.6 The Ss do Put-in-Use exercises in groups by reading out loud all the three dialogues they have completed.Step3 Listening Practice: Being All Ears1 Give the Ss a few minutes to read through the printed materials for each listening item.2 Listen to the tape for the first time without looking at the book.3 Play the tape for a second time with a pause after each sentence, and ask the Ss to take notes of the key words.4 Play the tape for the third time, and ask the Ss to simultaneously repeat the passage while they are listening.5 Do all the exercises in this section.Assignments1 Pair work: Prepare conversations about product promotion2 Recite the wonderful sentences picked out by the teacher.3 Preview all the exercises after Passage 1.Blackboard-writing DesignUnit 1Promoting Activitiespromote promotionreact reactioncompete competitor competitiveleading statuemarketing procedure/research/suvery教学反思：Unit 1 Promoting Activities The Second Session Teaching Contents:Section3 Maintaining a Sharp Eye: Passage1 Promotion MethodsTeaching Aims:Knowledge objectives1 To study the key words and expressions: “flexibility,feedback,potential,stimulate ,promotion methods,personal seling ,mass selling ,sales promotion,at a price,at no cost ,other than” etc. by learning the passage of this part.2 To Know About 1) Some basic promotion methods 2) Rules for attending Exhibitions 3) Product prospectusesAbility objecivets1 To develop the Ss abilities of reading comprehension2 To develop the Ss abilities of making sentences3 Getting ready for passage reading4 Reading for main ideasTeaching Important Points:1 To help the Ss to know about sseveral promotion methods2 To enable the Ss to get a general understanding of the passage.3 To enable them to make sentences using the key words and expressions.Teaching Difficult Points:1 How to make the Ss translate the sentences by simulating the structures in the passage correctly.2 How to make the Ss understand some long or difficult sentences better.Teaching Methods:1 The Audio-lingual Method2 The Multimedia teaching Method3 The Task-based MethodTeaching Aids:1 CAI 2 The blackboardTeaching Procedures:Step1 Activity 1:Real-life application1. Divide the students into groups2. Show students some products pictures or photos, and then ask them to create some methods to promote them. 3. Choose one student from each group as the representative to present their ideas.4. Make a list on a PPT slide or on the blackboard of the promotion methods commonly used by different groups.5. Have the groups discuss why they used the promotion methods listed, and then invite some students to report.Step 2 Activity 2:Critical reading1. Have students skim through Passage 1.2. Ask them to list out the main types of promotion methods mentioned in the passage.3. Return to Activity 1. Ask students to discuss with their partners and classify their promoting methods used in Activity 1 into the three types (personal selling, mass selling, and sales promotion).4. Ask them to exchange their classification with other pairs and see whether they are right.5. Present the classifications by summing up the students reports.Step 3 ListeningFinish Exercise 1 in Read and Think.1. Ask students to find answers to the five questions in Exercise 1 while playing the recording of the text.2. Check the answers and have students give reasons for their choices.Step4 Question and answer1. Ask students to read through the second part Mass selling.2. Pair students and ask them to take turns doing asking and answering practice based on the passage. (One asks questions while the other answers.)Suggested Questions:a. What are the purposes of the book publishers trying to get authors on TV talkshows?b. Why do some companies prepare videotapes for the TV shows?c. According to the author, why publicity may even raise more interestthan the companys paid advertising?d. Why did the author suggest that publicity deserve much more attention than it gets now?3. Repeat procedures 1 and 2 to guide the students through Part 1, Personal selling and Part 3, “Sales promotion tries to spark immediate interest.4. The teacher can use the following table to help students focus on the details.Promotion Methods1. Strength:flexibilityInvolves direct 5. between sellers and potential customers.Mass sellingStrength: 2. is communicating with large numbers of 6. at the same time3. Strength: 4. Refers to promotion activitiesother than7. that stimulate interest,trial,or purchase by 8. in the channel.Suggested Answers:1. Personal selling2. reaching millions at a price or even free3. Sales promotion4.park immediate interest5. face-to-face communication6. potential customers7. advertising, publicity, and personal selling8. final customers or othersStep5 Vocabulary building1. Present the following words: a. distribute b. adapt c. stimulate d. spark e.deserve f. flexible g. scattered h. potential i. convince2. Let the students listen to Passage 1 and ask them to underline the sentences in which the previous words are in.3. Present the following definitions:a. to have earned something by good or bad actions or behaviorsb. to share things among a group of people, especially in a planned wayc. spread over a wide area or over a long period of timed. to change in order to be successful in a new situatione. capable of being but not yet in existencef. to bring by the use of argument or evidence to firm belief or a course of action g. to excite to activity, or cause an increase in activityh.that can change or be changed easily to suit any new situation i.to make someone feel interested,hopeful.4.Pair the students and ask them to read through the underlined secnteces again and discuss the definitions of words with their partners.5.Ask the students to match the words with their definitons.Then ask them to paraphrase the ten sentences.Suggested Answers:1) distribute b) to share things among a group of people, especially in a planned way c spread over a wide area or over a long period of time2) adapt d) to change in order to be successful in a new situation 3) stimulate g )t.o excite to activity, or cause an increase in activity4) spark i)to make someone feel interested,hopeful.5) deserve a)to have earned something by good or bad actions or behaviors6) flexible h) that can change or be changed easily to suit any new situation 7 scattered c) spread over a wide area or over a long period of time8)potential e)capable of being but not yet in existence9) convince f)to bring by the use of argument or evidence to firm belief or a course of action Assignment:1 Recite the words as many as possible after class.2 Finish Exs.2-6in the exercise book.3 Prepare for Passage2 and Section4.4 Assign the students to choose any brand name they are familiar with and analyze its promotion methods.Blackboard-writing DesignUnit 1 Promoting Activities spark v. to make someone feel interested,hopful,etc deserve adopt adoption adapt Promotion Methods1. Strength:flexibilityInvolves direct 5. between sellers and potential customers.Mass sellingStrength: 2. is communicating with large numbers of 6. at the same time3. Strength: 4. Refers to promotion activitiesother than7. that stimulate interest,trial,or purchase by 8. in the channel.教学反思：Unit 1 Promoting Activities The Third Session Teaching Contents:Exercises(3-6)Teaching Aims:1 Finish the exercises2 Check the answersTeching important Point:Put what we have learnt in Passage I into practice.Teaching Difficult Point:Translate the Cahinese sentences by simulating the structure of the English sentence.Teaching Methods:1 Translation method2 Direct methodTeaching Aids:The blackboardTeaching Procedures:Step1 Warm-up: 1. Have students work to list the top ten brand names the students are most familiar with.2. Make a list of the top ten brand names.3. Group students and have them discusss the promotion methods the ten brand names that they are using.Brief comments on the promotion methods are welcome.Step2 Do Exercises 3,5,61. Ss can finish exercise 3 by themselves.2. Ss can do exercise 5 in groups. 3. Ss do exercise 6 under the guaidance of the teacher.Step3 Check the answersAssignment:Preview Passage II.Blackboard-writing DesignUnit 1 Promoting ActivitiesTop ten brand names:教学反思Unit 1 Promoting ActivitiesThe Fourth Session Teaching Contents:Section3 Maintaining a Sharp Eye: Passage2& Section4 Trying Your HandTeaching Aims:1 Learning the key words and expressions: exhibition ,exhibit,distracr ,guarantee,show up.fruitful ,opening ceremony ,in conjunction with2 Discussing the rules for attending exhibitions in China3 Writing a product prospectus4 Describing the selling points5. Reading and Writing :Products Advertisements6. Practicing writing skill :Picture DescriptionTeaching Important Point:Identifying details of Passage IITeaching Difficult Point:Devolop Ss writing abilityTeaching Methods:1 The Audio-lingual Method2 The Task-based MethodTeaching Aids:1 A tape recorder 2 The blackboardTeaching Procedures:Step1 Lead-in: 1. Organize class to brainstorm the students experiences or knowledge about exhibitions.2. Make a list about exhibitions by summing up the students opinion.3. Warm-up questions used may be as follows:a. Have you ever attended any exhibitions?b. What is exhibition?c. What is the purpose of exhibition?d. Can you name some famous exhibitions here in China?e. Generally, what situation should be avoided while attending an exhibition?f. Are there some rules to fellow? What are they?Step2 Listen and Read1. Have the students listen to Passage 2 and underline the ten rules for attending exhibitions in China.2. Organize pair work and ask the students to discuss the ten rules. Ask them whether theyagree with the ten rules and state their reasons.3. Organize class presentations and make a list of the top three rules by most groups agrred with and the top three rules most groups disagreed withStep3 Trying Your HandActivity 1: Critical reading1. Have the students read the two samples in Read and Simulate. Ask them to focus on the similar content shared by the two samples.2. Organize class work on the basic elements of product prospectuses; and make basic elements on PPT or blackboard.Suggested Answers:Product advertisedManufacture / Manufactured byMaterials usedFunction / Unique functionMeasures to ensure safetyComparable priceTarget consumersColors availableOther featuresActivity 2: Real-life application1. Pair the students and have them design a product by them.2. Write a product prospectus for the product designed by them.3. Rearrange every two pairs to form a new group and ask them to exchange their product prospectuses.4. Have them discuss and improve each others product prospectuses.5. Exchange the product prospectuses to the whole class and recommend the best one.6. Let the best pair explain why they designed their product prospectuses in such a way.Assignment:1 Recite the words as many as possible after class.4 Do Ex6 on P18.Blackboard-writing DesignUnit 1 Promoting ActivitiesSo