The Theory and Practice of Logistics Infrastructure Capability.doc

The Applied Research of Web2.0s Experience Attributes in B2C Electronic CommerceZhaoyang Cui, 2007071121, Class 1College of information,Capital University of Economics and Business, Beijing, 100070, ChinaMAbstractWeb2.0 emphasize on its users to be its central core, shifting the value of internet onto individual users. At the same time, following from the continuous advancement of the global economy, the increase in both the quantity and the types of product, peoples economy lives are shifting slowly towards experiencing economics, which means experience is placed at the central position of economic activity. As Internets most classic economic activity, e-commerce is also shifting slowly towards its users as its central core. This text starts from the unique experience attributes of Web2.0, combines with the experiencing properties from the users through using the B2C e-commerce, confirmed using Web2.0sexperience attributes as a method of improvement on the experience of internet users shopping online through B2C e-commerce.1. IntroductionSince the beginning of 2003, a large number of new internet applications emerged, which had the same features about the individual user-oriented, the user creation and so on. In 2004, at a brainstorming among OReilly Company and MediaLive International Company, OReillys president Tim OReilly proposed the concept of Web2.0 as a way to describe the common characteristic of these new applications of internet since 2003.At the meanwhile, after Pine and Gilmore tell about the economic life of people “the process from the agricultural economics to industry economics, then develop to service economics and finally reach the experience economics”, people gradually realize the importance of the experience in economic activities. However, the B2C e-commerce to users market competition becomes more and more fury, which the businesses have to deal with. Under this circumstance, how to improve users shopping experience becomes the top priority to occupy more market share. This paper starts from the consumer shopping experience features, introduce the specific applications of Web2.0 and compare these features with Web1.0. Finally it provides a method use Web2.0 to provide users shopping experience in the process of B2C e-commerce. 2. The application of Web2.0The application of Web2.0 includes blog, wiki, tag, SNS and so on. The thesis is mainly focus on how blog, wiki and tag apply to B2C Electronic Commerce and accelerate its development with the brand-new user experience. Blog, short for Web Log, is a personal cyberspace that can publish articles in a journal format and append comments to it. Its easy and convenient for people to register the blog system and learn to publish articles on the Internet.Wiki is originated from Hawaiian “wee kee wee kee”, which means “hurry up” originally. Wiki is a system that makes the writing in cooperation possible and includes a set of auxiliary means to support this kind of writing. Just like people who open blogs are called bloggers, wikiers are used to describe people who use the wiki system. In the wiki system, people can browse, create and change the hype text. Meanwhile, the wiki system can keep all of the amendment records and restore the text to its true color.Tagger is first used by the 6th issue of “Technology Review” in 2005 to describe the people who tag on the Internet. Tag takes the way called “folksonomy” to mark the targets. People could mark any target, and the targets with the same mark could be categorized in the same cluster. People could search what they want according to the marks accurately. At the same time, people could also find others who have the same interest as themselves according to the cluster.The application of Web2.0 makes individual consumer joins in the construction of Internet and lights up their enthusiasm and the sense of participation. All of these are originated from Web2.0 to improve the experience of individual consumer using the Internet.3. The advantages of using Web2.0 The advantages of using Web2.0 to improve the on-line shopping experience for B2C Electronic Commerce users are as follows:(1)To improve the decision making process of users shopping habitsThe B2C Electronic Commerce has been in a deadlock since the Internet bubbles were snuffed out in 2002. Under this condition, the website of B2C Electronic Commerce came up with the idea of “mouse and cement” mode to improve the off-line (cement) shopping experience for users. The website of B2C Electronic Commerce was no longer paying more attention to improve the on-line shopping process for users during the transaction. However, we cant ignore that the shopping process is on the Internet, so the determinant element of buying things or not is depend on the users on-line shopping experience, especially for those who are shopping on line for the first time. The application of Web2.0 can improve the on-line shopping experience of users during the B2C Electronic Commerce transaction effectively.(2)To be compatible with shopping way and system of Web1.0 We can see that the shopping way and system of Web1.0 are not extinguished by the application and the brand-new shopping way of Web2.0. People can also shop on line according to their old habits even on the new Web2.0 system. From the point of technique, the website just adds a new function to it instead of delete the former system. The advantages are obvious. On one hand, people could gradually change their shopping habits and ways, or they could even keep the old ones. In this way, the website could keep their old consumers. On the other hand, B2C Electronic Commerce does not need to change the existing system and data base in a large scale. Due to the technique, it just costs a little to finish this exchange.(3)Low costsThe costs of B2C websites to finish the exchange of user experience are very low. First of all, it does not need to change the existing function mode and system architecture, which keep the conversion costs low. Second, the application of Web2.0 is widespread and mature. In this way, the human cost and time cost to develop Web2.0 are very low. Third, due to the characteristics of public communication and virus marketing of Web2.0, the costs of promoting Web2.0 is also low to the B2C Electronic Commerce websites. In the long run, because of the characteristics of Web2.0, the users of it will create more contents to the websites and spread the value of websites initiatively. Moreover, compare to the communication value bringing from the websites operators, its easier for people who never used the websites to believe it when the communication values are bringing from the users themselves. In this way, the B2C Electronic Commerce websites will put more funds to develop better products and service instead of create contents and spread their value.4. ConclusionsAfter a long time of developing, the competition of B2C Electronic Commerce industry is more and more fierce, and the profits are whittling down. So its crucial for every B2C Electronic Commerce website to consider that how to win the competition and extend volume growth. After introducing the application and experience attribute of Web2.0, the thesis confirms an on-line shopping way to improve the current transaction progress of B2C Electronic Commerce by the use of Web. At the same time, the thesis also shows that B2C Electronic Commerce websites will be developing in a virtuous circle by the use of this method. On one hand, the enthusiasm of users will be lighting up gradually. On the other hand, the costs of the enterprises are getting low, and the service and products of the enterprises are going to be improved. All in all, from the point of the authors view, it will become a new chance for B2C Electronic Commerce websites to improve the on-line shopping experience for users during the transaction by means of Web2.0, and it will establish the B2C Electronic Commerce websites in an unassailable position in the competition.Acknowledgement Here I want to thank Yiran Yang and Xin Jia. I really appreciate your help. References1 Xiao Li (2004). “Service Marketing”. Wuhan University Press. Vol. 33, No. 10, pp.886-917.2 Guan Pang (2005). “Tagger: New Hot Pot to Intermet Investment”. Vol. 9.3 Feilong HU, Ping Zhou (2006). “Blog and Blog Publishment”. Cities, Vol. 22, No. 1, pp.15-28.4 Lan Peng (2004). “What Is Wiki”. Journal of Chinese pressmen, Vol. 12, No. 1, pp.33-61.5 Brandon Schauer . “Experience Attributes: Crucial DNA of Web2.0” ./publications/essays/archives/ooo547.php. Follow the technology of the computer in the enterprise and deep application day by day of all trades and professions, the concept internet has been deeply taken up peoples heart. Today , the internet takes an very important part in the development tactics of all trades and professions, became a part of an company which can not be partition off. Themerchandise has not only limited in TV set and newspaper. The internet has became another stage which company can display themselves. Company set up web site, and make propaganda and service of all aspects of company, display on the internet. Though internet we can achieve buying products on the internet, searching message and so on. Those have changed old way of management and idea of management, meanwhile those also bring more yield for company. So, for the business company, have a web site which is belong to themselves is very important. This article presents the building process of Online Furniture S