国际知名商业中心案例分析.ppt

1 CaseStudyProfiling Benchmarking Mixed UseMultiModalTransportationRetailCentres UrbanVerticalMixed UseRetailCentres Outline 1 1 3 1 2 1 1 2 2 2 3 2 KeyFindings KeyFindings KeyFindings OpenAir LifestyleMixed UseDestinationRetailCentres 4 1 4 2 KeyFindings EnclosedDestinationRetailCentres 2 2 0UrbanVerticalMixed UseRetailDestinationCentres1CanalCity Fukouka2LaCittadella Kawasaki3RoppongiHills Tokyo4YMSquareHarajuku Tokyo5WestfieldHortonPlaza SanDiego6HareenShops Singapore7SuntecCity Singapore8ShanghaiCentre Shanghai9PeninsulaPalace Beijing10Trocadero London11TheMailbox Birmingham ProfiledInternationalCaseStudyBenchmarks 1 0Mixed UseRetailDestinationCentresWithMulti ModalTransportationFunction1NambaParks Osaka2ZloteTarasy Warsaw3PrincipePio Madrid4PotzdamerPlatz Berlin5BerlinHauptbahnhof Berlin6CanaryWharf London7InternationalFinanceCentre HongKong8PacificPlace HongKong9Shinjuku Tokyo10MockingbirdStation Dallas11Euralille Lille 3 0Open Air LifestyleMixed UseRetailDestinationCentres1VillageatMerrickPark Miami2CityPlace Miami3UniversalWalk Orlando4FlatIronCrossing Denver5Stapleton Denver6Southlands Denver7TheGrove LosAngeles8FashionIsland LosAngeles9VictoriaGardens LosAngeles 4 0EnclosedRetailDestinationCentres1MalloftheEmirates Dubai2DubaiFestivalCity3BlueWater LondonEngland4MallatMillennia Orlando5SunwayCity KualaLumpur6Yorkdale TorontoCanada7Xanadu Madrid Spain8CapitalShoppingCentre Istanbul9Arkadia Warsaw10DiamondCityTerrace Osaka Beijing Outline 3 1 0Mixed UseDestinationRetailCentre withMultiModalTransportationFunction 4 ZloteTarasyWarsaw MockingbirdStationDallas EuralilleLille BerlinHauptbahnhofBerlin PotsdamerPlatzBerlin NambaParksOsaka InternationalFinanceCentreHongKong CanaryWarfLondon PacificPlaceHongKong PrincipeP oMadrid ShinjukuStationTokyo Beijing Mixed UseRetailCentresw MultimodalTransportationBenchmarks 1 1CaseProfiling Benchmarking 5 Table1 1 CaseStudySummary 1 1CaseProfiling Benchmarking 6 ProjectFormat DowntownMixed UseTransportationHubPrecinctw RegionalShoppingCentre 4ha TotalFloorArea BuildingSize 130 000m2 Office 60 000m2 Retail 40 000m2 OpenSpace 9 000m2YearOpened 2004ProjectFunctions Trainstation office hotel parkand120retailstoreson8levels 1 NambaParksatNambaStation Osaka Japan 7 NambaParksatNambaStation Osaka Japan ContextLocatedonthesiteoftheformerOsakaBaseballStadiuminOsaka sCentralBusinessDistrict NambaParksisdirectlylinkedtotheNambaTrainStationwhichisthefirststopfromKansaiAirportandthereforethousandsoftravelerspassthroughthisstationinordertomakeothertrainandmetroconnectionsafterleavingtheairport TheNambaParksProjectisalsoadjacenttothedevelopmentofNambaCity ProjectAttributes ElementsofSuccessTheparkslopesdowntothestreetwhichdrawspeopleupfromstreetlevelintotheproject Theparkfeaturestrees ponds shrubberyandplantingbedswhichareavailabletothepublicforrent Theparkisirrigatedusingrecycledwaterfromthegreywaterofrestaurantsinthecomplex Thereisanamphitheatrecomponentontheroofgardenaswellasalasershowwhichcanbeprogrammedforvariousnighttimeevents ImplicationsforBCCProjectPeoplearedrawnintoNambaParksbecauseofitsarchitecturalfeaturesandlandscaping TheBCCProjectcouldfocusondrawingpeopleinbycreatingafeelingofexcitementthatspillsoutontothestreet 8 ProjectFormats DowntownMixed UseTransportationHubPrecinctw RegionalShoppingCentre 3ha TotalFloorArea BuildingSize 185 800m2 Office 27 900m2 Retail 65 000m2 Entertainment 9 300m2YearOpened 2007ProjectFunctions Trains trams buses office hotel indoorpark restaurants cinemaand220retailstoreson4levels 2 ZloteTarasyCentre Warsaw Poland 9 ContextLocatedinthecitycentreofWarsaw ZloteTarasyisconnectedtotheundergroundpedestriannetworkthatlinkstothecity shistoricdistrictandtheWarszawaCentralnaTrainStation CentralnaisthemostimportantstationinWarsaw TheprojectispartofarevitalizationschemetobringlifebacktocentralWarsaw ProjectAttributes ElementsofSuccessProjectcomponentsincluderesidential retail office hotelspaceandlinkstotheWarszawaCentralnaTrainStation Theinnovativeglassroofovertheretailandgatheringplacesoftheprojectallowfornaturallighttofloodintoallareasandkeepouttheelementsoncooldays ThepurposeoftheprojectistotietogetherthefragmentedfeaturesofdowntownWarsawandactasnotonlyatransitnodebutashoppingcentreandgatheringplaceforvisitorsandlocals Surroundedbyayoung affluentanddenseurbanpopulation ImplicationsforBCCProjectBCC sarchitecturalfeaturescancreateanotbeforeseenlandmarkinthecityofBeijingasZloteTarasyhasdoneforcentralWarsaw Acentralshowpiecefacilitatescommunitygathering Createanindoorpark likeatmosphereallowingpatronstoenjoyaparkenvironmentandremainshelteredfromtheelements ZloteTarasyCentre Warsaw Poland 10 ProjectFormat TransportationCentrew Mixed UseDestinationShoppingCentreTotalFloorArea 22 000m2 RetailGLA 8 000m2ofspecialty and 13 400m2ofleisureretailYearOpened 2004ProjectFunctions Train metro busstation specialtyretail cinemas bars restaurantsandretail 3 PrincipeP o Madrid Spain 11 ContextPrincipeP oislocatedinthecityofMadrid Beforerenovationsitwasanaveragetrain busstationthatwasjustservingthepassengers Nowitisadestinationforshopping eatingandforcommuting ProjectAttributes ElementsofSuccessSinceopeningtherehasbeen100 occupancyrateThepurposeoftheprojectwastorevitalizetheformerstationincentralMadridtocreateatransitnodewithentertainmentanddestinationretailfunctions AwardsincludeICSC2005BestBuilding BestRetailCentreandSADI2005BestNeworRenovatedProject Avaultedglassdomeallowsfornaturallight 3levelsofUndergroundParking ImplicationsforBCCProjectAfullyfunctionalshoppingcentrehasbeensuccessfullyintegratedwithamulti modaltransitnode SeamlessintegrationofcommuterconvenienceanddestinationamenitycanbeachievedatBCCasithasbeenatPrincipeP o PrincipeP o Madrid Spain 12 ProjectFormat DowntownMixed UseTransportationHubPrecinctw RegionalShoppingCentre TotalFloorArea 1millionm2 OfficeSpace 170 000m2 ResidentialSpace 70 000m2 RetailSpace 40 000m2 NightClubs 6 500m2YearOpened 1996ProjectFunctions Metrotrainandbusstations office residential numerousentertainmentfunctionsandretail 4 PotsdamerPlatz Berlin Germany 13 ContextPotsdamerPlatzisanurbanredevelopmentoftheformerPostdamergate Itisanurbanentertainmentcentre mixedusecentreandamulti modaltransitnodeinmetropolitanBerlin ProjectAttributes ElementsofSuccessTheprojectopenedin1996 PotsdamerPlatzisBerlin smostsuccessfulrecentdevelopment attractingover70 000visitorsperday PotsdamerPlatzemergedfromthecollapseoftheBerlinWallin1989 whichprovideditwithavastopenareaclosetothecity seasterncentre Hyatt MarriottandRitzCarltonallhaveahotelpresenceonsite Europe slargestconstructionsitewhileunderconstruction BothDiamler ChryslerandSonyhavecorporateheadquartersonsite EntertainmentincludesLiveConcerts Exhibitions TalentSearchShows FashionShows SeasonalEvents 25millionvisitors year ImplicationsforBCCProjectCreatinganentertainmentcomplexatatransitnodeisanefficientuseofurbanspaceandcancreatearealdrawforpatronsasitiseasytovisittheprojectviabus train Entertainmentcreatesabuzzandpositiveexcitementwithinandnearthestation PotsdamerPlatzisanexampleofsuccessfulregenerationofanunderutilizedurbanspace PotsdamerPlatz Berlin Germany 14 ProjectFormat CentralTrainStationwithMixed UseRetailCentreTotalFloorArea 70 000m2 Retail 15 000m2YearOpened 2006ProjectFunctions Regionaltrain commutertrain bus office hotel convenience oriented specialtyretail 5 BerlinHauptbahnhof Berlin Germany 15 ContextThestationwascreatedinparttounifyEastandWestBerlinbygivingitacentraltrainstation Hauptbahnhofiscentrallylocatedandnowservesbotheastwestandnorthsouthboundrailpassengers ProjectAttributes ElementsofSuccessShortdistancesandnaturallightonalllevelsarekeyarchitecturalfeaturesofHauptbahnhof Diverseconvenience orientedtenantMix 75 Customerservicestaffareavailableataninformationboothandthroughoutthestationtoassisttravelers Two46meterofficebuildingsareplannedforcompletionin2008 9andwillhousetheDeutscheBahnofficesaswellasahotelandotherbusinesses Solarpanelshavebeenintegratedintotheglassroofdesigninordertoprovideelectricitytothestation 2 ofelectricityisprovidedbythesepanels ImplicationsforBCCProjectThegrandopeningofBCCshouldinvolveacelebrationandactasanintroductionofthisnewretail stationformattopassengersandthelocalcommunity Achievingadiverseandfullconvenience orientedtenantmixdrawsincomparisonshopperswhowouldotherwisemerelybecommuting BerlinH