Nokia企业信息,文化,战略等等.doc

OverviewAt Nokia we aim to lead in sustainability by taking it into account in everything we do. Over a billion people in the world use a Nokia phone, and we are excited about the opportunities this provides for improving peoples livelihoods and encouraging them to embrace a more sustainable lifestyle. As a market leader, one of the best ways we can contribute to the global community is to conduct our business in a responsible way. We are committed to drive ethically sound policies and practices that guide us in our work. We have a long track record of taking sustainability into account in all our operations, products and services, but we also look beyond our own operations to use our scale for good. Put simply, sustainability is our way of doing business, and our corporate responsibility agenda is framed around the Nokia values of being very human, engaging everyone, innovation and achieving together.Mobile communications have played a big role in billions of peoples lives. Now that mobile devices are connecting us in many ways beyond calls, Nokia has been leading and encouraging innovation around how to harness this new connectivity to help people solve everyday challenges and connect them to what matters most. New, innovative mobile solutions hold tremendous potential for changing the way we live.Our impacts and commitmentMaximising the benefits of mobile communication and minimising potentially negative effects requires commitment from governments, civil society, and the business sector. As a market leader with global operations we recognise that our potential impact, and therefore our responsibility, is great.From a social growth and economic development perspective, we acknowledge our impact and responsibilities throughout our value chain: in our sourcing, product design, manufacturing, logistics, recycling, communications, employee well-being, business partnerships, community involvement and social investments. Through our solutions we respond to various environmental and societal needs. Our overall response to our stakeholders is to produce high-quality, safe products and valuable services for a consumer offerings that has a positive influence on the society and the planet.The Nokia Way and valuesA flat, networked organization and speed and flexibility in decision-making characterize the Nokia Way of working. Equal opportunities and openness towards people and new ideas are also key elements we want to nourish.Nokia is straightforward when dealing with customers and suppliers, and we always look for innovative ways of creating and introducing products and solutions to the market. We provide individuals with a platform for personal growth in a challenging environment with a clear vision, goals and shared management principles - the Nokia Way. The Nokia Way brings together talented individuals who share these principles, and therefore share success. The values of our company make us different. They provide a sense of direction for consistent behaviour as employees and citizens of the world, and in our quest to become more of an internet company. We renewed our values through extensive employee engagement in 2007 to reflect our business and changing environment. They act as a foundation for our evolving culture and are the basis of our operational mode. Living up to our values every day is our shared philosophy.Engaging youFor us, engaging you incorporates the customer satisfaction value and deals with engaging all our stakeholders, including employees, in what Nokia stands for in the world. Achieving togetherAchieving together is more than collaboration and partnership. As well as trust, it involves sharing, having the right mind-set and working in formal and informal networks. Passion for innovationPassion for innovation is based on a desire we have to live our dreams, to find courage and make the leap into the future through innovation in technology, ways of working and through understanding the world around us. Very humanBeing very human encompasses what we offer customers, how we do business and the impact of our actions and behavior on people and the environment. It is about being very human in the world - making things simple, respecting and caring. In short, our desire is to be a very human company. For more information on the Nokia Way and Nokia Values, go to Nokia as an employer within careers.Code of ConductOur mission to connect people to more of lifes opportunities through mobile can only be achieved by considering not just what we do but how we do it. It is not enough that we strictly adhere to laws and regulations; we must go beyond this, by instilling the highest degree of ethical conduct in every action we undertake: We want to be the leader in ethical business conduct.The Nokia Code of Conduct sets our approach to ethical and sustainable business practice and is based on the highest ethical standards. It outlines our commitment to respect and promote human rights and fair workplace practices, equal opportunities, environmentally sustainable business, and our zero-tolerance policy on bribery and corruption. The Nokia Code of Conduct, which was first introduced in 1997, had its latest renewal in 2009.We apply the Code of Conduct globally in our own operations and require the same standards from our suppliers. All Nokia employees must understand and comply with the Code of Conduct.Sustainability governanceWe believe that corporate responsibility extends to all areas of our operations, with all Nokia employees playing a part. Sustainability is not a separate activity at Nokia but a perspective of business and everything we do as a company. Corporate responsibility is everyones responsibility in the Nokia community. Esko Aho, Executive Vice President, Corporate Relations and Responsibility, drives corporate responsibility at the Executive Board level. He is supported by the Corporate Responsibility Steering Group, which identifies and oversees industry and Nokia-specific issues related to the whole notion of sustainability. This cluster of management members from business units and corporate functions supports sustainability initiatives across the business as well as encouraging open communication and cooperation, both internally and externally at all levels. The Steering Group supports our corporate structures in helping to integrate sustainability into our core business, for instance, through approving the work of the Nokia Sustainability Management Team (NSMT). The NSMT represents all relevant Nokia units, develops and agrees the group-wide sustainability framework containing strategy, targets and priorities. Our sustainability network acts as a virtual team across the organization and is led by Kirsi Sormunen, Vice President, Head of Sustainability Operations. Our sustainability teams drive environmental and social responsibility initiatives within the business and monitor performance across our operations. Each of the key business functions have people responsible for building and implementing processes to achieve our environmental and social targets. Our approach stems from the belief that real progress is made only when policies and programs are implemented throughout the company. Acting responsibly is one of the cornerstones of our ability to be competitive and has helped shape our company culture into what it is today. Nokias approach to sustainabilityCorporate responsibility has played a role within Nokia since our foundation. Fredrik Idestam, the founder of Nokia, provided employee health care, education and accommodation from the mid-1800s. During World War II, the Finnish Rubber Works, which later became a major part of Nokia, provided financial aid for veterans and shelter for children affected by the war. As time has progressed we have continued to engage in traditional philanthropic efforts, but we also see the value of incorporating our business knowledge and skills int development programming thats progressive, cost effective, and most importantly, self-sustainable.Mobile communications provide great social and economic benefits, boosting economic development and improving quality of life. This also means that on many occasions environmental impacts can be reduced. Nokia works to further unleash the potential of mobility by extending access to mobile communications. Nokias innovations are empowering people around the world to improve their livelihoods and prosperity, whilst enabling and encouraging them to embrace more sustainable lifestyles. We aim to act responsibly in every aspect of our business activities. Our sustainability strategy is aligned with our core business goals. We believe the two are mutually dependent acting responsibly is good for business, and a profitable business is essential for good citizenship. We have embedded corporate responsibility into every aspect of our business, and for us its business as usual. Our products and solutions are in use throughout the world, and our brand is among the worlds best-known. There is simply no other way for us to conduct our business but in a way that respects our customers, employees, suppliers and other stakeholders. While taking sustainability into account in everything we do, we are also looking beyond our own operations how the more than one billion people owning a Nokia phone can enhance and enrich their lives and make responsible choices. Business benefitsShaping corporate culture, minimising risk, enhancing efficiency, and building reputation are all aspects of corporate responsibility, but they can also increase our business value. We have long understood that this added value is the result of taking responsible corporate actions. Our goal is to establish proactive, integrated programs within our core business which always keep sustainability in mind. Our behavior towards and relationship with society is part of our brand personality. The way in which we treat sustainability has a significant impact on our brand reputation and the value our stakeholders place on it.Transparency and stakeholder engagementConsistent communication with respect to our sustainability efforts, both internally and externally, builds trust and helps develop our reputation. We understand how important it is to communicate clearly and accurately to the outside world the ways in which our business affects society. There is an increasing demand from our stakeholders for this information which we accommodate through our reporting, corporate website, and other external information sources.Ongoing, accurate documentation is essential for understanding how far weve come and for mapping out the path ahead of us. Reporting also provides an opportunity to not only benchmark against our own targets and performance but in relation to others within the mobile communications field as well. Mobility for allMobile connectivity is no longer a privilege; it has become a necessity and a key enabler of social and economic activity. We know it has a positive effect on national economies and it can have a significant impact on a countrys GDP. Mobile communication assists in the overall efficiency of companies, both large and small. Many new service concepts have risen around mobility in both the public and private sectors. Of the 4.5 billion mobile devices in use around the world 64% are in the hands of people living in emerging market economies. In these countries a mobile device often provides people with connectivity for the first time, helping to bridge the digital divide by connecting them through voice and to the internet. Whether it is empowering them with information on crops and market prices to improve their economic prospects, or providing them access to financial services, learning opportunities, or knowledge on health care, Nokia solutions hold the potential to dramatically enhance lives in emerging economies.Nokia has been working closely with a industry partners, governments, and non-governmental organizations on the themes of universal access to communications and mobility. The number of new mobile phone users in high-growth markets is growing dramatically and we are playing a leading role in boosting this growth. Opportunities and risk managementSustainability is part of our business strategy and we systematically analyze sustainability related opportunities. We have a wide range of examples where our work is enhancing accessibility, education delivery, data gathering, materials and substances, and the energy efficiency of products, as well as of various sustainability services we offer customers through mobile devices. We are also continuously improving our own operations such as packaging, logistics and supply chain and our ways of working.As well as exploring direct business opportunities, we conduct research to help us better understand and make the most of the impacts of mobility. There is plenty of evidence to suggest that mobile technology and services benefit societies in many ways, yet the full consequences of mobility are yet to be discovered. Political, social and business processes, for instance, are rapidly changing because of the increased mobility of communication. When 4.5 billion people use mobile phones every day, the sheer magnitude of this phenomenon must profoundly change the fabric of society.Responsible business practices facilitate risk management. Our overall risk management concept is based on visibility of the key risks preventing us from reaching our business objectives. This covers all risk areas: strategic, operational, financial and hazard risks. Political, social, human rights, and environmental risks are considered within these categories of risk, rather than as a separate strand. The principles set out in our Risk Policy and accepted by the Boards Audit Committee, require risk management and its elements to be integrated into business processes. One of the main principles is that the business, function or category owner, rather than risk specialists, is also the risk owner. However, it is everyones responsibility at Nokia to identify risks. Risk analysis covers both probability and impact of the risks as well as the ways of mitigating the risks. In the area of corporate responsibility, we follow the precautionary principle, especially in the areas involving environmental risks. Sustainability-related risks in areas such as products, supply chain and climate change are all analyzed with our risk management process. Related activities are monitored at least twice a year by our sustainability management team and escalated further if necessary. The most material risk factors as well as the principal factors and trends affecting our results of operations are discussed in our annual report on Form 20-F.Key focus areasIdentifying the issues that are most relevant to sustainability and our business enables us to prioritise our activities to manage them effectively and proactively.AccessibilityImproving access to communications and information presents a huge opportunity for our business to bring benefits to society. For over a decade we have been developing accessibility features and applications aimed at people with limitations in hearing, speech, vision, mobility and cognition.See accessibility within the customers section for more information.EnvironmentWe manage environmental issues based on a life-cycle approach, covering the whole product life span from cradle to cradle. This means aiming to minimize the impact of our products and operations on the environment by taking environmental considerations into account in everything we do. We also develop services that enable people to lead more sustainable lives.Management of environmental issues is fully integrated in our business operations this is everyones responsibility at Nokia. The main focus areas in our environmental work are: Materials and substance management, Energy efficiency both in our operations and in our products, Take-back and recycling of used devices Developing mobile services to promote more sustainable lifestyles See our 2009 Sustainability report for more information.EducationNokia believes in education for all, and we have several initiatives that harness mobility to help make this a reality. We continue to invest in and develop new ways to showcase the value of mobile communications in both formal and informal education, from delivering new, high quality education materials to remote classrooms via mobile technology to providing a services that makes use of social networking to help young people improve their mathematics skills. We aim to come up with innovative ways for learners to learn and teachers to teach. Nokia is partnering with leading education companies, governments and organisations around the world to create solutions that can have a significant social impact, achieve scale and be sustained.See the section on education for more details.Supply chainEffective management of our supply chain is one of the key competitive advantages of Nokia. Environmental and social issues are part of the way we interact with our suppliers and are systematically monitored. We require all suppliers to set their own ethical and environmental targets through the Nokia Supplier Requirements, and expect that also from their suppliers.Various corporate responsibility issues in the electronics industry supply chain have also been highlighted by several NGOs. We are engaging with stakeholders and working with the industry to actively help remove these issues, as well as continuing our supplier assessment and development programs based on the Nokia Supplier Requirements. See supply chain for more information.Human rightsFor Nokia, promoting human rights helps realize new opportunities and effectively manage