肯德基公司介绍及管理模式(英文).ppt

KFC KFCcompanybelongstotheworld slargestcateringgroup withmorethanonehundredcountriesincludingdistributioninthearea andnearlythreethousandchain Yumsglobalfoodgroup KFCrestaurants Pizzahut TacoBell Grouporganizationalchart HistoryandSignofKFC Inrecognitionofhiscontributiontohishome KentuckygavehimthehonorarytitleofColonelSanders ColonelSandersasuit gray hairedandbeardedimageofthegoathasbecameaninternationalbrand whichisthebestsymbolofKFC KFC svalues OurmissionOurexpectationOurbeliefOurworkattitude KFCenterpriseculture ServiceandthepursuitofexcellenceAttentionandperfectservicequality Positive encouraging Restaurantmanagerfirst Work toexcellence Mainbusinessstrategy Becomemorebrandintegration theleaderInarestaurant letconsumercanenjoytwogourmetbrandandmorechoices Mainbusinessstrategydevelopment Modeofoperation Fast foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin storeprocessingAnewkindoffoodpermonth Withthecustomersatisfactionasthecentervaluechainmanagement 1 Obviously thetargetmarket2 cookingchickenexpert 3 Customerasthecenterofmarketing Objectives biggerInChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople 1 Targetmarketpositioning obviously Investigationshowsthatcurrentlysevereconsumershaveoccupied30 40 whichconstitutethemaintargetmarket Accordingtothetable leadintoconsumers Table targetmarketanalysiscustomergroup 2 Productpositioning cookingchickenexpert 3 Marketingpositioning customerasthecentre KFCstorelocation ThecenterofthecityGeneraltightgetlargestoresObjective tobetterfortheconsumergroups AvoidChinesefastfood 1 Win winfranchisemode 2 Effectivebusinessplanninganddecision makingleveloftwoShenPiZhilocation localcompaniesandheadquarters know how Principle strivetogatherinmostplacesneartheguestandtheshop Tips locationmustconsiderwhenpeoplewillbecaughtcompetitors Win winfranchisemode Employeegrowladder Part timeemployees Formalemployee Traineeattendant Assistantinternshipfor2months Oneachstagehasaverycompletetraining Assistantmanager Thestoremanager Asthenewaddascendingfaster Companyhumanresourcemanagement Mainincentivesystemandmeasures 2 thecompanysalesandmanagementofrestaurant title examinationrequirements Testing 1 Aseniorstaff thecompanytoformulateannualperformanceassessmentsystemofgoldaward 3 Businesschampionchallenge supplier Individualperformance RapidgrowthopportunitiesMorecompetitiveinthemarketGuidingvisionconsensus Companiesoperatingintheproductionchain Productsafetyandhealthmanagement Supplier ssafetyandhealthmanagement Strictrequestallsupplierstofowl runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate and animalsandanimalproductsvehicledisinfectionproof Restaurantsoperatinghealthmanagement Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection Tostrengthenstaffpersonalhealthandhygienemanagement Thestorageofrawmaterialsstrictsafetyandhealthmanagement FromthatKFCrestaurantsoperatingonproductsafety KFCwithsuppliersofstrategiccooperativepartnership 1 Supplieroflocalization2 Supplierevaluationsystemofthestar3 Supplierssupportingtraining Includesfouraspects Theenterprisevaluechainofoptimization unobstructedofsupplychainmanagementWin winchainmanagementofcustomersatisfaction chain KFCchainoperationof strategic Structure Value chainstrategicmanagement 1 Globalunifiedmanagementpolicies CHAMPSandMcDonald s KFCCQSV alsohave CHAMPS theoperatingprinciple CHAMPS isnotonlythevalueofallactivities andMcDonald smorecomprehensive morethanconsumerorientation 2 Toincreaseasthecoreofstrategy aimhighgrowthmarkets preemptive speedexpansion3 Makefulluseofsynergy morebrandportfolioProductionofrawmaterialsprocurementanddistributionunifiedcoordinationMarketingcooperativestoressharing crosssellingandjointpromotionsFinancialsynergyfundsbalanceexpenditureTalentacrossthebrandofcollaborative4 Thehumanresourcesdevelopment Culturalorientationandtrainingsystem Companyannualmeeting eachmanagementdepartmentwithinthegroupwithpartners vendorsandmutualcooperationandthefuturedirectionofdevelopmentarediscussed theexchangeofexperience makeeachothertostrengthenthecommunication promoteenterprisecohesiveforce andthepursuitofexcellence Betweenpartnersandsuppliersofinteraction KFCinChina KFC sdevelopmentinChina ThegrowthinChina sKFCrestaurants KFCChina schaineffect InChina 16yearsinthecityhasbeenopened1 000230stores ProductrawmaterialsfrommainlandChina100 HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear directlyorindirectly creatingjobs23million Inthenextfewyears KFCwillpromotemoreitemsfromabroadanddomesticproduction supplyintoChinaandbuildinChinaforbasetotheworld ssupplyofnew chain KFCsecretofsuccessandmanagementexperience Nevertovigorous willingtochalleng