高考英语二轮复习精品课件第3模块 阅读理解 专题4　广告应用型阅读理解.ppt

专题四广告应用型阅读理解 专题四广告应用型阅读理解 专题四 专题导读 广告英语与普通英语存在许多差异 广告具有鲜明的目的性 即说服顾客进行购买 这种目的性决定了其语言的特色和风格 使其独立于其他文体 广告的题材包括旅游 招聘 生活指南 通知告示 使用规则 注意事项 商品说明等 其语言特点是人名 地名 专有名词多 生词多 缩略词 独词句 祈使句 省略句多 词汇较偏僻 语言不规范 结构不完整 此类文章主要考查考生提取信息和处理信息的能力 既注重特定细节的筛选 类比 综合 又注重推理判断能力的考查 题目设置较容易 答题时没有必要把每一句都弄得清清楚楚 只要重点理解与题目有关的信息就可以了 专题四 专题导读 做这类题时没有必要阅读全文 宜采用 倒序法 来处理 即先看问题 后看文章内容 这样在阅读中可以有重点地 有针对性地去读 冗余无效的信息可以略读甚至不读 在阅读时要特别留意文中以黑体 大写 下划线等方式加以提示的文字 因为这很有可能是文章的核心或至少是一部分内容的概括 专题四 真题典例 2011 江西卷 winnersclubyouchoosetobeawinner thewinnersclubisabankaccountspeciallydesignedforteenagers ithasbeenmadetohelpyoubettermanageyourmoney thewinnersclubisatransactionaccount 交易账户 whereyoureceiveakey cardsoyoucangettoyourmoney24 7 that s24hoursaday 7daysaweek it saclubwithimpressivefeaturesforteenagers noaccountkeepingfees you renomillionairesowedon texpectyoutopaylargefees infact therearenoaccountkeepingortransactionfees 专题四 真题典例 excellentinterestrates youwantyourmoneytogrow thewinnersclubhasagoodrateofinterestwhichgetsevenbetterifyoumakeatleasttwodeposits 储蓄 withouttakingthemoutinamonth convenientteenagersarebusy wegetthat youmayneverneedtocometoabankatall withthewinnersclubyoucanchoosetousehandytellersandtobankfromhomeusingthephoneandtheinternet youcanhavemoneydirectlydepositedintoyourwinnersclubaccount thiscouldbeyourpocketmoneyoryourpayfromyourpart timejob 专题四 真题典例 megamagazineincludedalongwithyourregularreport youwillreceiveafreemagazinefullofgoodideastomakeevenmoreofyourmoney therearealsofantasticoffersandcompetitionsonlyforwinnersclubmembers thewinnersclubisagreatchoiceforteenagers anditissoeasytojoin simplyfillinanapplicationform youwillhavetogetpermissionfromyourparentorguardian sowecanorganizethatcoolkey card butitiseasy wecan twaittohearfromyou it sthebestwaytochoosetobeawinner 1 thewinnersclubisabankaccountintendedfor a parentsb teenagersc winnersd adults 专题四 真题典例 2 whichofthefollowingistrueaboutthewinnersclub a specialgiftsarereadyforparents b thebankopensonlyonworkdays c servicesareconvenientforitsmembers d feesarenecessaryfortheaccountkeeping 3 thewinnersclubprovidesmagazineswhich a encouragespendingb arefreetoallteenagersc arefullofadventurestoriesd helptomakemoreofyourmoney 专题四 真题典例 4 ifyouwanttobeamemberoftheclub youmust a beaninternetuserb bepermittedbyyourparentc haveabigsumofmoneyd beinyourtwenties 5 whatisthepurposeofthistext a tosetupaclub b toprovidepart timejobs c toorganizekey cards d tointroduceanewbankingservice 专题四 真题典例 解析 本文为广告 介绍了一种针对十几岁的青少年的存款账户 重点介绍了该账户的几个优点 1 b细节理解题 从第一段第一句话即可得知答案为b 2 c推理判断题 从convenient一段可知thewinnersclub的服务对于它的成员来说是方便的 不需要去银行 在手机或网络上就可以操作 3 d细节理解题 从文中信息句youwillreceiveafreemagazinefullofgoodideastomakeevenmoreofyourmoney 可知答案为d 专题四 真题典例 4 b细节理解题 从文中信息句anditissoeasytojoin simplyfillinanapplicationform youwillhavetogetpermissionfromyourparentorguardian 理解得知 如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意 5 d推理判断题 本文介绍了一种针对青少年的存款账户 重点介绍了该账户的几个优点 专题四 新题预测 一 outdoornatureprogramscelebratetheseasonsyear round designedwithfamiliesinmind checkoutthesespecialprograms inadditiontothecenter sdrop inprograms greatbackyardbirdcountlearnmoreaboutwisconsin swinterbirdresidentsandjointensofthousandsofeverydaybirdwatchersforthe13thannualgreatbackyardbirdcount gbbc thisnationalevent organizedbythecornelllabofornithologyandthenationalaudubonsociety isanopportunityforfamilies students andpeopleofallages 专题四 新题预测 toengageinrealcitizenscience asaparticipant you llcountbirdsandreporttheirsightingsonlineatwww birdcount org we llteachyouhow freepleasepre register registrationdeadline thursday february11 2010leopolddiscoverydaybringthewholefamilytocelebratethelifeandlegacyofwisconsin spremierconservationist aldoleopold takeatreehikewithournaturalistsandlearnhowto readthelandscape likeleopolddidwithhisfamily listentotheleopoldfamilytalestoldbyleopold sgranddaughter trishstevenson andgetachancetobephotographedatour looklikeleopold station 专题四 新题预测 free pre registrationrecommended walk insaccepted theflusteredmustardfestivalandufopullingpartysearchanddestroyufos unwantedfloweringobjects intheforestduringthisfunfilledfestivalevent familiesandyouthgroupscanparticipateinthegarlicmustardpullingpartycontest whereteamscompetetoseewhocanpullandbagthemostinvasivespecies neverseenaufobefore we llteachyouhowtospotthesealieninvadersoftheforest pre registrationisrequired groupswelcome registrationdeadline wednesday may5 2010alncmembers non members free 专题四 新题预测 acousticmonitoringofbatpopulationsjointhewisconsinbatmonitoringprogram learnaboutthelocalspeciesandthreatstopopulationswhilemeetingalivebatambassador aftersunset we llalsoheadoutdoorstolearntechniquesandconductacousticmonitoring iftheweatherpermits acousticmonitoringallowsustodetectandrecordcallsofecho locatingbatsthatcanbeusedtoassessrelatedactivityandidentifyspeciesorgroupsofspeciesandlocaldiversityofbatpopulations pre registrationrecommended walk insaccepted registrationdeadline wednesday may19 2010 专题四 新题预测 alncmember 6 personor 20 family non member 7 personor 25 familytoregisterforanyoftheseprograms clickonthepublicprogramregistrationlink formoreinformationortoregisterbyphone call608 221 4038 1 whomightbemostinterestedintheinformation a speciesresearchers b parents c naturalists d conservationists 2 accordingtothepassage thegbbc a wasstartedbywisconsin slocalbirdwatchersb willtakeplaceonwednesday may5 2010c isanationaleventthatwasfirstheldin1998d requiresentrancefeeswhenregistering 专题四 新题预测 3 wherewillthegarlicmustardpullingcontestbeheld a intheforest b onthegrassland c inthegarden d inthefield 4 ifafamilyoffourjoinsthewisconsinbatmonitoringprogamasnon members theywillpay a 20dollarsb 24dollarsc 25dollarsd 28dollars 专题四 新题预测 5 wecanlearnfromthepassagethat a leopold sgranddaughterwillbepresentonleopolddiscoverydayb acousticmonitoringisconductedatanytimeduringthedayc youcanstudyunidentifiedflyingobjectsattheflusteredmustardfestivald onlyindividualscanenterthegarlicmustardpullingpartycontest 专题四 新题预测 解析 本文为广告 主要介绍了几项适合家庭参与的户外活动 1 b逻辑推理题 根据第一段 outdoornatureprogramscelebratetheseasonsyear round designedwithfamiliesinmind 可推断文中所介绍的户外活动适合于家庭 故家庭之主的父母自然对该文所提供的信息最感兴趣了 故选b 2 c逻辑推理题 由广告可知 在2010年举行第13届活动且每年一次 由此推断它的第一届活动应该是在1998年举行的 故选c 专题四 新题预测 3 a细节理解题 根据广告中的 searchanddestroyufos unwantedfloweringobjects intheforestduringthisfunfilledfestivalevent 可判断选a 4 c细节理解题 根据广告中的 non member 7 personor 25 family 可推断选c 5 a细节理解题 根据广告中 listentotheleopoldfamilytalestoldbyleopold sgranddaughter trishstevenson andgetachancetobephotographedatour looklikeleopold station 可判断选a 专题四 新题预测 二 lipitoraboutlipitor lipitorisaprescriptionmedicine alongwithdietandexercise itlowers bad cholesterol 胆固醇 inyourblood itcanalsoraise good cholesterol lipitorcanlowertheriskofheartattackinpatientswithseveralcommonriskfactors includingfamilyhistoryofearlyheartdisease highbloodpressure ageandsmoking 专题四 新题预测 whoislipitorfor whocantakelipitor peoplewhocannotlowertheircholesterolenoughwithdietandexercise adultsandchildrenover10whoshouldnottakelipitor womenwhoarepregnant maybepregnant ormaybecomepregnant lipitormayharmyourunbornbaby womenwhoarebreast feeding lipitorcanpassintoyourbreastmilkandmayharmyourbaby peoplewithliver 肝脏 problems 专题四 新题预测 possiblesideeffectsoflipitorserioussideeffectsinasmallnumberofpeople muscle 肌肉 problemsthatcanleadtokidney 肾脏 problems includingkidneyfailure liverproblems yourdoctormaydobloodteststocheckyourliverbeforeyoustartlipitorandwhileyouaretakingit callyourdoctorrightawayifyouhave unexplainedmusclepainorweakness especiallyifyouhaveafeverorfeelverytired swellingoftheface lips tongue and orthroatthatmaycausedifficultyinbreathingorswallowing stomachpain somecommonsideeffectsoflipitorare musclepain upsetstomach changesinsomebloodtests 专题四 新题预测 howtotakelipitordo takelipitorasprescribedbyyourdoctor trytoeatheart healthyfoodswhileyoutakelipitor takelipitoratanytimeofday withorwithoutfood ifyoumissadose 一剂 takeitassoonasyouremember butifithasbeenmorethan12hourssinceyourmisseddose wait takethenextdoseatyourregulartime don t donotchangeorstopyourdosebeforetalkingtoyourdoctor donotstartnewmedicinesbeforetalkingtoyourdoctor 专题四 新题预测 1 whatisamajorfunctionoflipitor a tohelpquitsmoking b tocontrolbloodpressure c toimproveunhealthydiet d tolower bad cholesterol 2 takinglipitorishelpfulfor a breast feedingwomenb womenwhoarepregnantc adultshavingheartdiseased teenagerswithliverproblems 专题四 新题预测 3 ifithasbeenover12hourssinceyoumissedadose youshould a changetheamountofyournextdoseb eatmorewhentakingyournextdosec haveadoseassoonasyourememberd takethenextdoseatyourregulartime 4 whichofthefollowingisacommonsideeffectoftakinglipitor a faceswe