高中英语：Unit1+Advertisingproject课件牛津译林版必修4.ppt

unit1advertising project doyouhaveanyideaofthetopfiveadsgroupsintheworld 1奥姆尼康 omnicom 2wpp集团3ipg interpublicgroup 4阳狮 publcisgroup 5电通 dentsu trytofindoutthemainideaofeachparagraph reading paragraph1 paragraph2 paragraph3 paragraph4 thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachtheaudience 1 whatdoyouknowaboutanadcampaign 2 whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign 3 whydoyouneedtoresearchyouraudience 4 whatshouldyouradvertisingcampaignbebasedon discussion anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience acleargoalandtargetaudience becausetherightmessageneedstobecreatedforrightpeople mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst languagepoints determinev 决定 确定 测定 使下定决心定日期 determinedeterminethedatethesizeofyourfeetdeterminesthesizeofyourshoes 你两足的大小决定了你鞋的大小 sth todosth that wh haveyoudeterminedwhereyouaregoingtospendtheholiday 你已决定在哪儿度假 determinetodosth bedeterminedtodosth makeupone smindtodosth 下决心做 self determinev 自主 自决self determinationn 自主 自决 权 appealto movethefeeling attract1 有感染力 有吸引力doesthesepaintingsappealtoyou 你对这些画感兴趣吗 brightcolorsappealtosmallchildren 鲜艳的颜色能够吸引小孩 thismusicistooold fashionedtoappealtopeopleanylonger 这首乐曲太过时 不再吸引人了 2 向某人恳求帮助appealtosb forhelp为某事向某人发出呼吁makeanappealtosb forsth thewaytheaudiencewillreact观众们反应的方式 其中theaudiencewillreact是定语从句来修饰先行词theway 在定语从句中如果先行词是theway后面的定语从句可以用that或者inwhich来引导 或者省略 做某事的方法 awaytodosthawayofdoingaway 定语从句 that inwhich 省略 raftingisagoodwaytoexperiencenature raftingisagoodway peoplecanexperiencenature inwhich 又如 1 idon tlikethewaythat inwhich youtalkedwithyourparents 2 thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest thewritingfeaturesofahandoutinclude 1 briefintroductionofsubject2 supportingdetails3 conclusion developinganadcampaign planningit stimetoworkinsmallgroups youaretodiscusswhichofthesubjectsweareinterestedinandchooseoneofouradcampaign preparinginthisstep youaretomeet discussthethreeimportantquestionssothateveryonehasaclearideaaboutthegoalandtargetaudienceinmindaswellasthemessageintheadandthemediayouwillusetogetyourmessageacross youshoulddividetheworksothatgroupmemberswillberesponsibleforadifferenttask thendiscussthethreequestionstogetherfirstanddecidewhichgroupmemberforeachtask producingnowyoueachputwhatyouhavewrittentogetherandaddlogos proofreadyouradcampaignproposalandcorrectmistakesifany presentingatlength presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic everyoneineachgroupshouldhaveachancetospeak anddisplaythelogosandsloganfortherestof