美团商业计划书.doc

groupon2010342013 1 (/) groupon201034ktvspagroupon,2201054 201082 2011583.53 20110713 5000201111 112.517%20111217 100020123 3301,586,6603 123api45.112310%4b2bb2cc2c52010320136218322013127345100%123.4.8%groupon30%50%18401. lbs2. 34.5.meituan business plan1211231010 1231015 1231018 1231020 1231027 table of contents1. executive summary3. product or service4. market analysis5. marketing strategy & financial plan1. executive summary1.2 holdings: $12 million capital injection when meituan founded, $50 million investment from alibaba and hongshan. ali will hold the group shares about 10% - 15%.in march 2014, for $300 million cround of financing.1.3 management: business is developing very fast and has a standardized modeling.no management or spontaneous management;.scientific management belongs to the modern enterprise management; .a fair, open and transparent way of management.1.7 financial plan: meituan will be in a few big categories: hotels, movies, and continue to invest in such fields as take-away meals.2. 1the scale of meituanthe sales amount of meituan in july 2012 was more than 500 million yuan, the local service sales accounted for 95.14% of total sales.the sales number in august 2014 was over 4.5 billion yuan. by august, the monthly sales number of meituan subsection including beijing, shenzhen, shanghai, guangzhou, xian, wuhan, hangzhou, chengdu reached rmb 100 million respectively.2.2 national operation centersmeituan will set a national operation center in the provincial capital of hebei province -shijiazhuang, the reporter learns from shijiazhuang city business bureau that meituan will build up a national operation centre in jinshi industrial park in shijiazhuang. in the future, shijiazhuang national operation will take over data processing, call center, service management, document edit, daily business operations and other functions. as soon as shijiazhuang national operation centre opens, it will have a size of 3000 employees,which is expected to provide 5000 positions in five years and create output value of 100 billion yuan.2.3 service system(a) integrity is the foundation of meituan, neither in the past nor in the future, will nobodycheat in the number of deals.(b)in the aspect of system and culture,meituan teaches each employee to treat both merchants and customers sincerely.(c) once the trading list is launched on meituan, it cannot be changed so it prevents of the possibility of fraudulent numbers.2.4 no anxiety after consumption(a) no consumption within 7 days, unconditional refund planmeituan promises that every consumer who has successful group shopping in meituan application,if not use the consuming ticket in 7days due to some reasons, can call the web service to reflect, and if it accord with standard of refund, the nets will return the money to consumers in the first time.(b)consumption not satisfied, receive for free planon march 4, 2011, the first anniversary of the establishment of meituanannounced overdue return plan officially. namely in the futuremeituan users with overdue consumption will receive a refund service. before march 31, meituan has returned 10milion yuan to the corresponding network users. the move in group-buying industry is the first time in the world. utmost safeguard the interests of users, remove the trouble back at home of users.3. product or service4. 1meituanfocuses on the local service of group-buying,and based on the satisfaction of consumer, in a word; the protection measures of consumer can be done very well.3.2 meituan firstly found consumer protective systems of carefree group-buying ,it included you can get no conditional refund if dont consume group-buying ticketin one week if you feel unsatisfactory ,meituan will pay it for you ;if your expired group-buying coupons dont be used , you would get unconditional refund . there are other favorable , and there is a suitable one for you .if consumers face with all of problem in the process of group-buying , meituan will solve them .because the service quality of meituan is very good , so meituan get good reputation in the consumers , some old consumers will introduce many new consumers to meituan. therefore,meituan have broad consumer market.3.4 over the several years, meituan always insist on the management of the supreme statues of consumers, meituanproduct is produced to meet the requirement of consumer,and it marketing and service structure is designed for the interest of consumer. besides, meituan can adopt reasonably consumers suggestion.3.5 meituan faced with different consumers , then it would use different marketing means .for example , many consumer can use meituan app. wherever you are , you can get everything that you want , so it is convenient .you should not get to some shop ,and products also can be taken to you hand.5. 6every day,meituan often hold some favorable activities, you only use few money to buy some product. actually, you enjoy a big discount.6. 7meituan can create consumer value,and they hope get the satisfaction and loyalty of consumer. meanwhile, with the repaid development of economy,meituan also consistently expand service scope, pioneer new consumption market. it can be getting more attention of consumer.7. 8meituan consumer value mainly get loyalty of consumer, it can protect*1. 11. 21. 31.4 . 3 . 3 . 3 .