模块四 第一单元 重点词汇句子(译林牛津版高一英语必修四教案教学设计)_2213.doc

模块四 第一单元 重点词汇句子(译林牛津版高一英语必修四教案教学设计)1说真话 tell the complete truth2与-相似 be similar to3思考一些社会上的问题think about some problems in society4对-作研究do research on5与-分享share with6有说服力的广告语言persuasive ad language7推销产品promote a product8公共福利public welfare9意识到be aware of .10挑战口臭fight bad breath11对-感觉良好be good about.12上当受骗fall for13作弄-play tricks on.14有创意性的图片，original images15旨在教育大众be meant to educate the public16过着美好的生活lead a good life17公益广告宣传活动public service ad campaign18珍爱生命，远离毒品yes to life ,no to drugs19希望工程Project Hope20犯罪commit crimes21对-精明be smart about.22为大众服务serve the public23让每个孩子都能上学school every child24作市场调查do market research25高质量of high quality26最好的建议top advice27上升到rise to increase to grow to28降低到最低点fall to drop to the lowest point29最大值maximum30目标受众target audience31脑海中有-have in mind32迎合-的反映方式appeal to the way 33关注be concerned with care about34把你的信息传达给-get your message across to35组织、汇集put .together36主要取决于-depend mainly on.37吸收主意力catch ones attention38达成理解 reach an understanding39免费得到get .for nothing for free40对-习以为常beget used to.41诱使某人做-trick .into doing.42对-感到厌倦be bored with.43完全的complete44宣称，号称claim.45不真实的untrue46广告牌billboard47消费者customer48评论comment49全国范围内nationwide50社会的social51标语slogan52满意的satisfied53独一无二的unique54迷人的fascinating55年长的，资历深的senior56购买purchase57重新包装repackaging58设计，图案design59特色feature60软饮料soft drink61难以忘怀的unforgettable62时髦的fashionable63实用的，机能的functional64可获得的available65各种各样的various66决定determine67特别的particular68牛仔裤jeans69极其地extremely70途径，方法approach 71我们对广告太习以为常了，我们甚至常常意识不到一天当中能看到和听到多少广告中。We are so used to ads that we often do not even realize how many we see and hear in a day.72商业广告是广告客户支付费用以推销某种产品或服务的广告。A commercial ad is one which someone has paid for to promote a product or service.73我们对商业广告中所使用的技法还是得有些意识。We must be aware of the methods used in a commercial.74该信什么、不该信什么，我们需要在方面变得精明起来。We should be smart about what we believe.75与一则广告不同的是，广告宣传活动是一个经过组织的广告计划，使用各种类型的广告形式，以达到特定的目标受众。 Unlike a single advertisement, an ad campaign