高中英语Module 4 Unit 1 WELCOME TO THE UNIT 课件牛津版必修四.ppt

unit1advertisingwelcometotheunit advertisements ads wherecanyouseeads onbillboards ontheinternet innewspapers magazines ontv inleaflets orinbusesetc almosteverywhere whichadvertisementdoyoulikebest why 1 2 3 learningsoftware what cheaporexpensive aposterofshampooad howdoestheaddescribeshampoo soft shine doyouthinkitwillsuccessfullypersuadepeopletobuythisshampoo airlineservice ifyoucreateanadaboutairlineservice whatdoyouthinkisthemostimportant safefastcomfortablecheap commercialadvertisements purpose whatisthepurposeoftheseadvertisements tosellproducts servicestoencouragepeopletobuyproducts services harmful badeffectsoftakingdrugs slogan 1 howdoyoufeelwhenyouseethechildinthebigeyes 2 whatwouldyouliketodoforthechildafterseeingthisadvertisement 3 fromthisposter whatdoyouthinkthepurposeofprojecthopeis thereishopeforallofus projecthope whatcanyouseeinthepicture publicserviceadvertisements psas purpose tomakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp makepeoplebelievetheyaretellingthetruth sometimesbytrickingus psas commercialads educatepeopleaboutproblemsinsocietyoraboutpeoplewhoneedhelp servethepublic theyareusuallyfreeandusuallytrue encouragepeopletobuyaproductorservice makemoney 2 doyoubelievethatadvertisementstellthecompletetruth whyorwhynot discussion 1 areadsplayinganimportantroleinourdailylives why 3 whatdoyouthinkmakesagoodadvertisement 4 what syouropinionofadvertisements sedalshampooeverythingispossible enjoyyourmusic enjoyyoursony moreadsforyoutodiscuss protectwater protectourselves canyouthinkaboutagoodsloganforeachad neverdeletegreenkeepitforever taiwan china cherishyourlife thetasteisgreat 味道好极了 iloveit 我就喜欢 feelthenewspace 感受新境界 thechoiceofanewgeneration 新一代的选择 nobusinesstoosmall noproblemtoobig 没有不做的小生意 没有解决不了的大问题 taketoshiba taketheworld 拥有东芝 拥有世界 obeyyourthirst 服从你的渴望 雀巢咖啡 麦当劳 三星电子 百事可乐 ibm 东芝电子 雪碧 经典英文广告 readtheshortpassageandanswer whenwherewhathappenedwhatconsequences结果 page97 besmartaboutadvertisements homework writingwriteadiaryentryaboutyourexperienceofbuyingacamera attention whenwherehowwhatconsequences poster1thefirstposterisintendedtomakepeopleawareoftheimportanceofprojecthope itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons itcallsuponpeopletodosomethingtohelpchildreninpoorareas thepostermakesusawareoftheneedsofotherpeople poster4thisposterstrikesusalot itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon poster5takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily ifsomeonetakesdrugs hewillbecomeseriouslyill thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti drugscampaignanditalsotellusnottoignoretheproblemaroundus poster2thisposterisintendedtosellhisproducttothepersonswhowanttostudyonthecomputer withthepersuasivewords specialdiscount andimagestoattrackpeople sattention peoplewouldbuysomecheaplearningsoftware sometimesthiswillhelpyou butsometimesdon t inouractuallife ifyouwanttostudy ithinkyoucanlearnsomethingwellwithoutlearningsoftware onthecontrary 相反 ifyouhavelearningsoftware youarenotsuretolearnsomethingwell poster3thisposterisacommercialadvertisement itoffertheairlineservice ituses ilovetoflywithoxlinairlines takingairlinesisafastwaytogettoanotherplace inthiswaycanmuchoftimebesaved poster6thisposterisaimingyoungpeopleespeciallygirls becausetheypaymoreattentiontotheirappearance itusespersuasivewords shinethatlastsfordays successfullytopersuadeyoungpeopletobuythisshampoo 濮存晰奥运公益广告词 有人这样问过我播出的一条公益广告能不能改变我们生活中的那些陋习呢我说不公益广告对社会中的那些不文明的现象也许不可能药到病除但是我相信一条公益广告就好象是一盏灯灯光亮一些我们身边的黑暗就会少一些并且我更相信每个人的心灵都象是一扇窗窗户打开光亮就会进来我相信文明就在我们身边离我们很近很近近的触手可及有时候文明离我们只不过是十公分的距离 在路