高中英语Unit 1 Advertising Word power 2课件牛津版必修四.ppt

wordpower homeworkcheckp5presentadialogue givingyouropinionsaboutadvertisements threequestionsinvolved1 whatarethedifferencebetweencommercialadsandpublicserviceads 2 doyouthinkalladvertisementstellthecompletetruth 3 doyouthinkpublicserviceadvertisementsarehelpful model a doyouthinkadvertisementsareanimportantpartofourlives b yes ido adsprovideusinformationwewant commercialadstrytosellusthingsandpublicserviceadvertisementseducatepeopleaboutissuesonpublicwelfare a doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts b i mafraidso advertisementsusesomemethodslikepersuasivelanguageandexcitingimagestoencouragepeopletobuywhatcompanieswanttosell a doalladsplaytricksoncustomers b no psasusesomeofthesamemethods likeattractiveandoriginalimagesandcreativelanguages buttheyarenotmeanttotrickus a soyoubelievepublicserviceadvertisementsarehelpful b yes forexample creative a iagreewithyouonthat model a doyouthinkadvertisementsareanimportantpartofourlives b yes ido adsprovideusinformationwewant commercialadstrytosellusthingsandpublicserviceadvertisementseducatepeopleaboutissuesonpublicwelfare a doyouthinkyoungpeopleareeasilypersuadedintobuyingnewproducts b i mafraidso advertisementsusesomemethodslikepersuasivelanguageandexcitingimagestoencouragepeopletobuywhatcompanieswanttosell a doalladsplaytricksoncustomers b no psasusesomeofthesamemethods likeattractiveandoriginalimagesandcreativelanguages buttheyarenotmeanttotrickus a soyoubelievepublicserviceadvertisementsarehelpful b yes forexample creativeabilities a iagreewithyouonthat toformadjectivesbyusingsuffixes aloriginoriginal fulhelphelpful health healthy y ly week weekly ic hero heroic ous danger dangerous toformadjectivesbyusingsuffixes 请根据本班特点加以适当补充 iveattractattractive ingexciteexciting edexciteexcited antignoreignorant ableacceptacceptable entdifferdifferent 请根据本班特点加以适当补充 tips wesometimesneedtoremoveorchangethefinalletter s ofawordbeforeaddingasuffix e g famefamousbeautybeautifulcompetecompetitivefantasyfantasticpersuadepersuasive wordcompetition toformadjectivesbyusingsuffixes al ful y ly ic ous ive ing ed practicep6answers lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamouslucky readthepassageonpage7trytoguessthemeaningsofthewordsinblueaccordingtothecontext productmarketresearchsalesandmarketingsales marketingdepartmentconsumermarketsharesalestargetmarketleaderhighqualitysalesfigure 销售数字高质量市场的领先者销售目标市场份额顾客销售部或市场部市场与营销市场调研产品 matchthefollowingwordswiththeirmeanings partbanswers