网店营销规划英汉对照翻译.doc

中文: 网店营销规划 如今，开网店已成为众多白手起家的年轻人热捧的创业途径，趁网络购物和电子商务迅速普及的趋势，他们通过精确地市场定位和用心的经营成就了一个个成功的范例。那么究竟如何成功的开网店呢？对此，我也有一些自己的看法。 作为一个大学生，我认为开网店是一个不错的做法，我认为所有人都是爱美的，因此我想开一个属于自己的服装网店，在开网店之前，我觉得自己也应具备以下几点品质：1. 有足够的判断力和灵活的思维能力2. 具有敏锐的洞察力、承受力和忍耐力3. 最重要的是要具有良好的心态确认自己具备这些能力之后，要做的便是掌握开网店的流程，在此之后，便可以开始自己的网店了，经营自己的网店在商品方面要注意以下几点：1. 网上出售商品，绝大部分的时候买家是无法看到实物的，所以需要拍出清晰漂亮的商品图片，还要有详细的商品描述，这样才能对买家有更大的吸引力。因此，可将你最有特色的商品放到推荐位上去，吸引顾客到你的店里去参观，增加出售商品的机会。2. 网店里商品的种类要尽可能的齐全，更新迅速。把新的商品挂到网店的明显位置，带给顾客新鲜感，但不可以为了增加数量而不顾质量。 做到这些后，应该注意的就是自身的服务、信用度、宣传、促销、服务态度等方面的问题了：1. 宣传 在开店之初要让大家关注你的网店，提高网店的人气，这样才能有更多的顾客光顾你的网店，你可以采用一些广告或博客宣传等方式推广你的网店，让它进入人们的视野，吸引人们的眼球。2. 服务 在有了一定的顾客之后，一定要注意自己的服务是否周到，发货要快，要及时和顾客取得联系，善于和顾客交流，让顾客感到亲切，售后服务也要周到，这样会给网店吸引更多的回头客。3. 信用度 诚信第一，这是网店经营的最重要的准则。在网上买家可以看到卖家的诚信度，如果诚信度不好，如何才能挽留住顾客的心？我想谁都会去一个诚信度高的地方去购买自己的商品，那样才有保障，因此诚信度是非常重要的。4. 促销策略 在节假日你可以采取一些折扣或赠送小礼品的促销活动去慰劳老顾客，同时吸引新顾客，更加的给网店做了最好的宣传。5. 服务态度 对待顾客的态度一定要好，愉快的和顾客进行交谈，这样既吸引了人气又卖出了商品，一举两得。同时要用心对待顾客的差评，采取相应的补救措施，或者在网上说明真实的情况，然后要进行自我反省，找出自己的不足，争取用更多的好评来获取更多买家的信任及好印象。在网上开店是一个循序渐进的过程，前三个月是要适应和聚集人气，这个时候要多多学习好的卖家的经验，及时根据市场调整自己的经营，积累顾客，对他们像好朋友一样给予好的服务，同时要“眼观六路，耳听八方”，准确掌握市场行情，这样，网店的经营会实现向良性发展，并且会越来越好。英文: The Net stores marketing planningNowadays, the Net store has become a large number of young people liked start empty-handed entrepreneurial approach, while the trend of shopping on the Internet and electronic commerce rapidly are popular, they through accurate market positioning and the intentions of the business achievements of a successful example. So how to successfully run the net store? In this regard, I have some own views.As a college student, I think open a dress Net store is a good idea, I think everyone likes beautiful, so I want have my own dress Net store, in the shop before, I think I should have the following qualities:1 .has enough judgment and flexible thinking ability2 .has the keen insight, endurance and patience3 .the most important thing is to have a good mentalityIdentify yourself with these capabilities, you have to do is to understand the open shop process, after this, you can start your own shop, in commodities should pay attention to the following points when you running your own shop:1online sale of goods, most of the time buyer is not seen in kind, so it is necessary to make clear and beautiful pictures of goods, but also a detailed description of the goods, so that we can have more attractive to buyers. Therefore, you can put the most distinctive commodity on the recommendation position, attracting customers come to your store to visit, increasing the sales opportunity.2The types of goods as far as possible complete in the store and updated quickly. Linked the new products to the apparent location, bring customers fresh feeling, but not to increase the quantity regardless of qualityDone these, you should be pay attention to these points, such as your own service attitude, credit, publicity, promotion, service and other aspects of the problem:1. conduct propaganda At the beginning of the Net store you shoud bring attention to your store, improve the shops popularity, so that you can have more customers to patronize you shop, you can use some advertising or blog promotion way to promote your Net store, make it into the peoples vision, attract peoples attention.2. services With a certain customers, we must pay attention to our service whether thoughtful, delivery fast, contact customer should be timely, and be good at communicating with customers, so that let customers feel warm, after-sales service should thoughtful too, this will give the shop chance to attract more repeat customers.3. credit Integrity first, this is the most important criterion of shop operators. On the Internet buyers can see the sellers integrity, if integrity is not good, how to retain the customers heart? I think everyone will go to a high degree of integrity of the place to buy their goods, that has guaranteed, thus the integrity is very important.4. promotional strategy During the holidays you can take some discount or give a small gift promotional activities to greet customers, and to attract new customers, also give the store to do the best publicity.5. service Attitude towards customers must be good, happily talk with customers, which not only attracted popularity but also selling out the goods, attain two objectives. At the same time diligently treat inferiors comment of consumers, take the corresponding remedial measures, or description of the real situation online, and then have the self-examination, to find out our deficiencies, strive for use more praise to obtain get more buyers confidence and good impression. Run a Net store is a follow in proper sequence process, pre-three months is to adapt and gathered popularity, this time have to learn good experience, timely adjust your operation according to market situation,and accumulate the customers, just treat them like a g