企业如何执行结果导向的执行文化(ppt 36页)(英文).ppt

CreatingaCultureofExecution JFKSpeechtoCongress Ibelievethatthisnationshouldcommititselftoachievingthegoal beforethisdecadeisout oflandingamanonthemoonandreturninghimsafelytotheearth JFKATRICEUNIVERSITY Wechoosetogotothemoon Wechoosetogotothemooninthisdecadeanddotheotherthings notbecausetheyareeasy butbecausetheyarehard becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills becausethatchallengeisonethatwearewillingtoaccept oneweareunwillingtopostpone andonewhichweintendtowin Irealizethatthisis insomemeasure anactoffaithandvision forwedonotknowwhatbenefitsawaitus ButifIweretosay myfellowcitizens thatweshallsendtothemoon 240 000milesawayfromthecontrolstationinHouston agiantrocketmorethan300feettall thelengthofthisfootballfield madeofnewmetalalloys someofwhichhavenotyetbeeninvented capableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced fittedtogetherwithaprecisionbetterthanthatofthefinestwatch carryingalltheequipmentneededforpropulsion guidance control communications foodandsurvival onanuntriedmission toanunknowncelestialbody andthenreturneditsafelytoearth re enteringatmosphereatspeedsofover25 000milesperhour causingheatabouthalfthatofthetemperatureofthesunanddoallthis anddoitright anddoitfirstbeforethisdecadeisout thenwemustbebold PresidentJohnF Kennedy Upisnotaneasydirection TheChallenge AbilitytoExecute Leadershipwithoutthedisciplineofexecutionisincompleteandineffective Withouttheabilitytoexecute allotherattributesofleadershipbecomehollow LarryBossidyChairman HoneywellInternational THEPOWEROFFOCUS 0 1 2 2 3 GoalsAchievedWithExcellence 11 20 4 10 2 3 NumberofGoals Aleaderwhosays I vegottenpriorities doesn tknowwhatheistalkingabout Hedoesn tknowhimselfwhatthemostimportantthingsare You vegottohavethesefew clearlyrealisticgoalsandpriorities LarryBossidy RamCharan Execution TheDisciplineofGettingThingsDone NewYork CrownBusiness 2002 OurPartner WILDLYIMPORTANT importantadj 1 meaningagreatdeal havingsignificance valuewildlyimportantadj 1 ofvisionaryandstrategicimport carryingseriouseconomicconsequence potentialforunbelievablesatisfactionofkeystakeholders causingintenseexcitementandenthusiasm WildlyImportantGoals TheBIGWIGS WhyWIGS RamCharan Synergy Focus 8StandardsofExecution ClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountability Synergy Focus Dopeopleknowwhattodo 8StandardsofExecution LackofClarity ClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountability Synergy Focus 8StandardsofExecution Dopeopleknowwhattodo 2 Dotheywanttodoit 3 Dotheyknowhowtodoit 4 Dotheysustainthecourse 5 Dotheyworktogether Clarity52Commitment52Translation43Discipline65Enabling32Collaboration49Trust59Accountability57 Synergy49 Focus53 XQ51 NationalAverages 2 xQResults IndividualsinTypicalOrganizations xQ TeamsinTypicalOrganizations Myorganization smostimportantgoalsaretranslatedtothegoalsofmyworkgroupIndividualtasksarereviewedatleastmonthlywithmymanagerWeworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreelyWeholdeachotheraccountablefordoingwhatwecommittodo 27 12 56 46 xQ TypicalOrganizations FourDisciplinesofExecution Focusonthe wildlyimportant notthemerelyimportant Buildmeasuresthatmotivate Translate30 000footgoalsintonewfrontlinebehaviors Winasateam MANAGERSWORKHARDBUTFAILTOPROVIDEFOCUSANDDIRECTION Morethan2 5millionworkerswereaskedtoranktheirmanagersonascaleof77pre determinedcharacteristicsinthisFranklinCoveyProfilestudy Source FranklinCoveyProfileCenterAggregateReport 2002 Whereitbegan WorkCompass ExecutionTool FourDisciplinesofExecution 1 FocusontheWildlyImportant ExecutionDiscipline 1 FocusontheWildlyImportant Identify2or3 MUSTDO goalsStatethemsothattheyareself orientingandgalvanizingGainline of sightunderstandingandcommitmentallthewaytofront lineAlignresources recognition andincentivestoreinforcecommitment FourDisciplinesofExecution 2 BuildMeasuresthatMotivate 2 BuildMeasuresthatMotivate Onceyoureachacertainlevel everyoneisgood andeveryonetrainshard Thedifferenceiswhoismoremeticulous willingtofindthesmallestincrementsoftime andasyougetolderandmoreexperienced thepercentagegainsgrowsmallerandsmaller Youhavetobecomeaslavetodata toperformanceindicatorslikepedalcadence andpoweroutputmeasuredinwatts Youhavetomeasureliterallyeveryheartbeat andeverymorselyoueat downtoeachspoonfulofcereal Ifyouweightoolittle youwon thavethephysicalresourcestogenerateenoughspeed Ifyouweightoomuch yourbodyisaburden Itisamatterofpowertoweight WhoknowswhenyoumightfindawinningmargininawindtunnelinDecember duringequipmenttesting Youmightfindanotherfractionoftimeinyourpositiononthebike orinahelmet orinthecompositionofawheel becausethesmallestthing likemovingyourhandsonthehandlebars couldmakeyouthreesecondsslowerover25miles LanceArmstrong FourDisciplinesofExecution 3 Translate30 000footgoalsintonewandbetterfront linebehaviors 3 TranslateGoalsintoNewandBetterActivitiesandBehaviors Thegoalsofmyworkgrouparetranslatedintomyindividualworkgoals 25 Myindividualworkgoalsaretranslatedintodailytasksand orperformancestandards 32 TranslatingGoalsintoNewandBetterBehaviors Thebestthingaboutnotplanningisthatfailurecomesasacompletesurprise notprecededbyaperiodofworryanddepression Authorunknown TRANSLATEGOALSINTOACTION Activities Tasks SetupWOWdisplay Purchaseproduct SetupWOWdisplay Purchaseproduct Runanad Runanad FourDisciplinesofExecution 4 WinTogether 4 WinTogether Weholdeachotheraccountablefordoingwhatwecommittodo 46 Individualtasksarereviewedatleastmonthlywithmymanager 12 Weworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreely46 FourDisciplinesofExecution Focusonthe wildlyimportant notthemerelyimportant Buildmeasuresthatmotivate Translate30 000footgoalsintonewfrontlinebehaviors Winasateam