Project-GO-(婴幼儿营养辅食起跑工程)---Social-Business..doc

Project GO (婴幼儿营养辅食起跑工程) - Social Business One Foundation, China Social Entrepreneur Foundation and Dumex is planning to set up a Project GO (婴幼儿营养辅食起跑工程) to help alleviating malnutrition in the Chinese rural areas. This involves setting up and testing out a brand new social business model in China. A social enterprise (BabyCo) will be set up with a new management and operation team. This would be a true start-up, involving the introduction and education of the product to the Chinese rural consumers. 李连杰壹基金，友成企业家扶贫基金会和多美滋婴幼儿食品有限公司计划实施一个婴幼儿营养辅食起跑工程，用于帮助减轻中国农村地区营养不良问题，包括在中国建立并试验一个全新的公益性社会企业模式。一个社会企业（婴幼儿食品公司）将会负责建立一个管理团队和运营团队。这是一个真正的创业，包括把产品的信息和与之相关的教育介绍给中国农村地区消费者。General Manager总经理1. Job functions 工作职能The General Manager will act as an entrepreneur to start up the business from scratch and build the model for future success. He needs to create the strategies and mobilizes different partners and resources to make things happen and drives the business. He will establish an office, build the team, develop relationship with local government, KOLs, HCPs and local retail trade, including local wholesalers and key hypermarkets, and the like, develop market entry plan to introduce the product and services to the rural consumers, and generally set the stage for a long term presence in China. 总经理将会作为一个企业家，从零开始业务，并为将来的成功建立模式。他需要创立战略方向，动员不同的合作单位和资源，做实事，并推动业务发展。他将会建立一个办公室，一个团队，与当地政府，专家，保健中心，和当地零售贸易（包括当地批发商，超市）建立关系，提出进入市场的计划，将产品和服务介绍给农村消费者，为在中国的长期发展设定路径模式等等。2. Dimensions 范围Product line: YYB product 产品线：营养包产品Geographic Scope: during the start-up selected county villages in Jianshi County, EnShi city, Hubei province, and be prepared provincial roll out 地理范畴：开始阶段-在湖北省恩施市建始县选择合适的村镇，并扩充至省外。3. Organization 组织Reported to: Board of Project Go,汇报对象：婴幼儿营养辅食起跑工程董事会或理事会Functional report to: Dumex Head of Social Business 业务汇报对象：多美滋社会企业部首席代表 Subordinate: Marketing Manager, Business Manager, Finance/HR manager下属：市场部经理，业务部经理，财务部/人事部经理4. Working Relationships工作关系 External : local government, HCP, KOL, rural consumers, distributors / wholesalers, retail外部：地方政府，保健中心，专家，农村消费者，零售/批发经销商 Project GO : Board, Scientific Advisory Panel婴幼儿营养辅食起跑工程：董事会或理事会，科学咨询委员会 Dumex : Strategic Committee (YYB team- Dumex sales, marketing and medical nutrition team, R&D and industrial)多美滋：战略委员会（YYB团队-多美滋销售，市场，医疗营养团队，研发和工厂）5. Duties and Areas of Responsibilities 职责和责任 To collaborate with the board and the strategic committee to define and articulate BabyCo vision and to develop operation strategies for achieving that vision与董事会或理事会和战略委员会沟通，详细阐述婴幼儿食品公司的愿景，并为达到目标制定相关操作性政策。 To create testing operating plan that correlate with operating budgets for boards approval创建符合运营预算的测试生产计划，并报批董事会或理事会。 Develops and monitors strategies for ensuring the long term financial viability of the company制定并监控相关政策，确保公司财务长期可持续发展。 Oversees the operation of organization and manages its compliance with legal and regulatory requirement管理公司的运营，并确保符合法律、法规要求。 Serves as the primary spokesperson and representative for the organization in establishing partnership with government, KOLs, NGOs and other local institutes. Acts as a liaison between the organization and the community, building relationships with peer organizations when appropriate在与政府、专家、非政府机构和其他当地机构建立合作关系时，将作为公司的首要发言人和代表。 Actively advocates for the organization, its beliefs, and its programmatic efforts internally and externally积极对内、对外宣传公司的理念和纲领性成果。 Hires, manages and motivate the new team for a strong passion and commitment to building a successful business model. Evaluate staffs performance on a regular basis招聘、管理并调动新团队的激情和奉献精神，努力创建一个成功的企业模式。评估员工基本工作表现。 Prudently manages the organizations resources within budget guidelines and continuously seek for creative approach for executing various operating activities in compliance with the current laws and regulations 谨慎管理公司预算内的资源，并积极寻求富有创造性的途径，在符合法律、法规要求的前提下，持续开展各项运营活动。 Develop management process and procedures in line with the operation needs. Maintain a transparent operation and financial system. Ensure that staff practices all appropriate accounting procedures in compliance with GAAP (Generally Accepted Accounting Principles)根据运营需要，开发管理流程。维持一个透明的运营和财务体系。保证所有员工的行为严格按照GAAP会计流程。 Provides prompt, thorough, and accurate information to keep the board and strategic committee appropriately informed of the organizations social and financial position为董事会或理事会和战略委员会提供及时的、全面的和准确的信息，以确保能正确掌握公司的社会和财务定位。 Manage advertising and communication opportunities for cost effective PR, advertising, educational, media campaign etc管理公司的广告和宣传业务，并采用性价比较高的公共关系，广告，教育和媒体活动。 Oversees sales, distribution and services strategies and operation strategies for continuous product availability and accessibility监督销售，分发；服务战略和运营战略，保证产品的适应性和可接受性。 Develop fund raising strategies with the board and supports the board in fund raising activities提供董事会或理事会财务增资战略，并支持董事会或理事会的财务增资活动。6. Key Results Areas 主要业绩 Development of a replicable social business model with achievement of the key objectives of :创建可复制的社会企业模式，并达成以下目标： Social objectives target 社会目标 Anemia reduction rate降低贫血率 Nutrition knowledge target achievement提高营养知识 Village sales lady job creation achievement给农村妇女提供工作机会 Economic objectives经济目标 Sales, P&L control销售，损益控制 Effective management of operational and A&P budgets有效管理运营和应收/应付预算 Team organization and motivation团队建设和工作积极性7. Profile要求l Strong Passion and enthusiasm on social business and CSR对社会公益性企业和社会企业责任有着非常强烈的激情和热情l Personality个性 Strong business sense, entrepreneur type强力的业务感知能力，企业家风格 A dynamic, high energy individual with a strong work ethic很强的工作道德感，并充满干劲 Pragmatic and professional in nature, willing to seize opportunities, roll up his/her sleeves to get the job done本性务实、专业，善于抓住机会，做好工作。 Independent and self-sufficient, yet also humble enough to seek support and ask for guidance and assistance when necessary独立、自立，并在需要帮助的时候能够谦虚地寻求支持 Willingness to travel extensively能适应频繁出差l Knowledge and experience知识和经验o Knows the lower tier or rural markets and what it takes to succeed at the point of retail / personal sales. Local and deep knowledge and network of Hubei province 湖北省了解低端/农村市场，并指导如何取得业务成功。熟悉湖北省的情况, 并拥有巨大的人脉关系和网络。o Experience in start-up with 10 years working experience工作经验不少于10年。o Ability to deal with a broad spectrum of issues from government relationship to sales and supply chain.能够较好的处理政府关系，保证销售和供应链o Good relationship with the government operation, trade与政府运营和贸易机构拥有良好关系。o understanding of business, interpersonal skills and analytical mind较强的业务理解能力，人际关系技巧，和分析能力o Basic computer operation is a plus.懂得基本电脑操作较好l Leader and management behavioral competences领导和行为管理能力o capable of managing on his/