Mcdonald麦当劳英文简介word版本.ppt

isatermreferringtothespreadingofMcDonald srestaurantsthroughouttheworldastheresultofglobalization andmoregenerallytotheeffectsofinternational McDonaldization ofservicesandcommercializationofgoodsasanelementofglobalizationasawhole McWorld CanyouimagineaworldwithouttheBigMac OrHappyMeals Luckily backin1954 amannamedRayKrocdiscoveredasmallburgerrestaurantinCalifornia andwrotethefirstpageoftheirhistory Fromthathumblestartasasmallrestaurant Theyhavebecomeoneoftheworld sleadingfoodserviceretailerin121countries withmorethan34 000restaurantsservingnearly69millionpeopleeveryday Thecompanybeganin1940asabarbecuerestaurantoperatedbyTheMcDonaldBrothers RichardandMauriceMcDonald Theirintroductionofthe SpeedeeServiceSystem in1948furtheredtheprinciplesofthemodernfast foodrestaurant RoyKorc 1902 01 14 1983 01 14ArestaurantempireAnovernightsuccessattheageof52 Iwasovernightsuccessallright but30yearsisalong longnight RayKroc sfirst April1955 franchised 特许经营 restaurantinthechain similarinstyletotheMcDonaldbrothers1953franchisedrestaurantsinPhoenix ArizonaandDowney California DesPlaines Illinois USA In1961KrocboughtouttheMcDonaldbrothersfor 2 7million aimingatmakingMcDonald sthenumberonefast foodchaininthecountry ThiscorporateuniversitywasdesignedtoinstructpersonnelemployedbyMcDonald sinthevariousaspectsofrestaurantmanagement Morethan80 000restaurantmanagers mid managersandowner operatorshavegraduatedfromthisfacility 美国芝加哥橡树溪汉堡大学成立于1961年 要走的更远 我们必须拥有人才 所以我乐于在人才培养方面投资 日本东京汉堡大学成立于1971年 英国伦敦汉堡大学成立于1984年 澳大利亚悉尼汉堡大学成立于1989年 德国慕尼黑汉堡大学成立于1991年 中国上海汉堡大学成立于2010年 In1962 McDonald sintroduceditsnowworld famousGoldenArcheslogo Ayearlater thecompanysolditsbillionthhamburgerandintroducedRonaldMcDonald ared hairedclowndesignedtoappealtochildren 1968 The1000thMcDonald srestaurantopensinDesPlaines Illinois 1970 McDonald sopensinCostaRica itsthirdcountryaftertheUnitedStatesandCanada 1970 Havingchangedhandsin1968 theoriginal BigM restaurantcloses Itisdemolishedtwoyearslater withonlypartofthesignremaining thishassincebeenrestored 1971 ThefirstAsianMcDonald sopensinJulyinJapan inTokyo sGinzadistrict 1971 OnAugust21 thefirstEuropeanMcDonald soutletopens inZaandam nearAmsterdam intheNetherlands ThefranchiseeisAhold 1971 ThefirstMcDonald sinGermany Munich opensinNovember ItisthefirstMcDonald stosellalcohol asitoffersbeer OtherEuropeancountriesfollowintheearly1970s 1971 ThefirstAustralianMcDonald sopensintheSydneysuburbofYagoonainMay 1984 On18July JamesHubertycommittedtheworstmassmurder atthetime intheUS whenheopenedfireattheSanYsidrobranch killing21peoplebeforehewasgunneddownbyaSWATteamsniper 1985 McDonald sopensitsfirstrestaurantinItaly inBolzano 1985 SaulKahanopensthefirstMcDonald srestaurantinMexicoCity Mexico 1986 AliVardaropensthefirstMcDonald srestaurantin stanbul Turkey 1987 ThefirstMacaueseMcDonald sopensontheRuadoCampo Macau ItisalsothefirstMcDonald srestaurantinPortugalwhenMacauwasunderthecontrolofPortugal 1987 OnAugust12 aPiperCheyenne whichstartedinAugsburg Germany wasonasimulatedapproachtoMunich smainairportRiem whenallinstrumentsfailed TheplanecrashedintotheMcDonald srestaurantintheWasserburgerLandstrasse Fourteenpeoplewerekilledintheincident 4intheplane 3onthestreetorinabus whichwasalsostruckbytheplane and7intherestaurant TheMcDonald sintheWasserburgerLandstrassehassincebeenrebuilt 1987 On23November ThefirstScottishstoreopenedinDundee followedbyKirkcaldy 13yearsafterMcDonald sfirstappearedinBritain 1988 ThefirstKoreanMcDonald srestaurantopensinMarch inSeoul sApgujeong dongdistrict 1988 McDonald sopensitsfirstrestaurantinacommunistcountry inBelgrade Yugoslavia nowSerbia Budapest Hungaryfollowsinthesameyear 1990 OnJanuary31 thefirstSovietMcDonald sopens inMoscow AtthetimeitisthelargestMcDonald sintheworld Forpoliticalreasons McDonald sCanadaisresponsibleforthisopening withlittleinputfromtheU S parentcompany awalldisplaywithintherestaurantshowstheCanadianandSovietflags ToovercomeSovietsupplyproblems thecompanycreatesitsownsupplychain includingfarms withintheUSSR Unlikeotherforeigninvestments therestaurantacceptsrubles notdollars andisextremelypopular withwaitinglinesofseveralhourscommoninitsearlydays 1990 ManyotherMcDonald srestaurantsopeninEasternEurope 1990 InOctober thefirstMcDonald sopensinmainlandChina inthecityandSpecialEconomicZone SEZ ofShenzhen Guangdongprovince 1991 McDonald sopensitsfirstrestaurantinPortugal expectMacau inLisbon sCascaishopping 1992 ThefirstMcDonald sopensinAfrica inCasablanca Morocco 1992 StellaLiebeckreceivesthird degreeburnsfromcoffeepurchasedataMcDonald sdrive through ShesuedinwhatbecameknownastheMcDonald scoffeecase 1992 DerekWood anemployee andtwofriendsrobaMcDonald sinSydneyRiver NovaScotia killingthreeandseverelyinjuringanother WoodisservingalifesentenceforhisroleintheSydneyRiverMcDonald smurders 1992 OnApril23 theworld slargestMcDonald sopensinBeijing China over700seats Alongwithadjacentbuildings itislaterdemolished 1992 OnApril28 sevenMcDonald srestaurantsarebombedinTaiwan killingonepolicemanandinjuringfour 1992 Thefriedapplepieisreplacedwithabakedapplepie Friedpiescanstillbefoundtodayinsomelocations seetheFriedApplePieLocator AsymbolofglobalizationAwayofAmericanlifeSpeedandQualityThefastpaceofmodernsociety NoneofUsisAsGoodAsAllofUs RoyKrocManagementPhilosophy QSCVQ QualityS ServiceC CleanlinessV Value ProductsofBig Burgers Sandwiches Doublecheeseburger BigMac McChicken BaconBuffaloRanchMcChicken Filet O Fish BBQRanchBurger Breakfast salad Snacks sides Desserts Shakes Beverages Chicken Fish MightyWings PremiumGrilledChickenClassicSan