Marketing Practice Exam Questions (50).doc

Xiamen international CollegePractice Examination PaperAcademic Year: 13/14Module Title:MarketingExam Type:Practice Exam - Multiple choiceExam Duration:60 minutesInstructions to candidates:(eg Number of questions, use of calculators etc)There are 50 multiple choice questionsRead each question carefully, consider the answer then circle the answer of your choice on the answer sheet at the back of the examination paper.You must only circle one answer from the choice per question. Two or more circles or an unclear mark for any question will be regarded as a wrong answer.Answer ALL questionsMake sure that your NAME and STUDENT NUMBER is on your answer sheetModule Co-ordinator:John MunroDo not open or turn over this exam paper, or start to write anything until told to by the Invigilator. Starting to write before permitted to do may be seen as an attempt to use Unfair Means.InstructionsMake sure your student number is on your answer sheet.Answer all 50 questions on this examination paper.Read each question carefully, consider the answer that best answers the question and then circle the answer of your choice on the answer sheet supplied. Only one answer, per question. Two or more circles or an unclear mark for any question will be regarded as a wrong answer.The following question is a specimen example:Which of the following is not a recognised organisational market?a) Reseller marketb) Consumer marketc) Industrial marketd) Government marketThe correct answer is b)1. The responsiveness of demand to changes in prices is called?a. Price elasticityb. Price inelasticityc. Demand elasticityd. Demand inelasticity2. The major difference between a marketing philosophy and a selling philosophy is that the marketing philosophy incorporates which major activity:a. Productionb. Integrated effort across the companyc. Sellingd. Consumption3. Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements:a. Profitablyb. Amicablyc. Forcefullyd. Greedily4. Which term refers to bargaining between a buyer and a seller to reach an agreed price?a. Product positioningb. Price negotiationc. A sellers marketd. Target marketing5. Marketing activities within a firm include the following:a. Identifying customer needs and providing information to make informed choicesb. Convincing customers to buy your goods regardless of the value for moneyc. Ensuring maximum profitability at minimal costd. Developing corporate strategy 6. Abraham Maslows Hierarchy of Needs consists of the following categories of motives:a. Psychological, Physical, Psychic, Spiritual and Financialb. Profit, Planning, Promotion, Precedent and Politicalc. Physiological, Safety, Love, Status and Self-Actualisationd. Material Wealth, Spiritual Health, Financial Acumen, Power Breakfasts and Self-aggrandisement7. Qualitative Research is best described as:a. Data which has already been collected by another researcher for another purposeb. Research undertaken to describe customers beliefs, attitudes, preferences, behaviourc. Research undertaken to establish cause and effectd. Exploratory research which aims to understand customers attitudes, values, behaviour and beliefs8. A price which is distinctly higher than average and used to reflect higher perceptions of quality, status or exclusivity is called?a. Premium pricingb. Pushing up pricingc. Periodontal pricingd. Periodic pricing 9. The basic underlying concept of marketing is:a. to match customer needs with organisational capabilitiesb. to use advertising to attract customersc. to develop new productsd. to start up businesses so that they contribute to the marketplace10. Which of the following is one of the reasons that personal selling can be more effective than advertising in complex selling situations?a. Personal selling is cheaper on a per contact basisb. Personal selling can reach more customers within a given time periodc. Personal selling can deal with inelastic demandd. Personal selling can probe customers to learn more about their needs and complaints11. The process of creating, maintaining and enhancing strong, value laden relationships with customers and other stakeholders is best described as:a. demand managementb. network interfacec. market segmentationd. relationship marketing12. Choose one of the following examples to best illustrate perfect competition:a. car distributionb. stock exchangec. street marketd. gambling trade13. All of the following are advantages of using secondary data EXCEPT:a. secondary data can be obtained from either internal or external sourcesb. secondary data can be obtained more quickly than primary datac. secondary data usually costs more than primary data but is generally worth the extra expensed. secondary data can often provide data an individual company cannot collect on its own14. Quantitative Research is best described as:a. Data which has already been collected by another researcher for another purposeb. Research undertaken which is numerically basedc. Research undertaken to establish cause and effectd. Exploratory research which aims to understand customers attitudes, values, behaviour and beliefs15. The seven Ps of the Marketing Mix are:a. Profit, Product, Process, Place, Promotion, Precision and Policyb. Production, Premises, Principles, Price, Promotion, Place and Protectionc. Process, People, Physical Evidence, Price, Promotion, Place and Productd. Profit, Plaice, Participle, Pinnacle, Pimpernel, Pong and Prodigy16. What type of problem solving is used when buying products on a regular basis and at a low price?a. Routine problem solvingb. Root canal problem solvingc. Roofing problem solvingd. Revolving problem solving17. In positioning its product, the company first identifies possible:a. market segmentsb. property on which to build retail outlet(s)c. promotional vehiclesd. costs and profit mistakes18. Product, price, place, and promotion are all controllable tactical marketing tools found in the companys:a. positioning planb. marketing analysis divisionc. marketing mixd. marketing support system19. Which of these is not a recognised marketplace in business-to-business marketing?a. Industrial Marketb. Reseller Marketc. Government Marketd. Stock Market20. The marketing function that identifies the companys strengths and weaknesses while considering its opportunities and threats is called:a. a SWOT Analysisb. a SWOP Analysisc. a SWAT Analysisd. a Portfolio Analysis21. Which of the following statements is not true?Organisational markets are often characterised bya. A relatively small number of large buying organisationsb. Derived demandc. Reciprocal buyingd. Impulse buying22. All the individuals and households who buy or acquire goods and services for personal consumption are called the:a. total market.b. consumer marketc. reseller marketd. demand market.23. Groups to which an individual belongs or aspires to belong are called?a. Reference Groupsb. Inspirational Groupsc. Analogous Groupsd. Reflective Groups24. When consumers receive information that challenges their beliefs and assumptions they may alter the meaning of it. This is known as selective: a. Exposure. b. Distortion. c. Retention. d. Attention. 25. Which of the following is NOT one of the five stages of the buyer decision process?a. Need recognitionb. Neurotic attachmentc. Information searchd. Purchase decision26. A non-profit organisation is one that:a. is not sustainableb. has higher costs than revenuec. aims to provide goods and services at costd. aims to achieve objectives other than simply profit27. When Coca Cola introduced Coke Zero, this was an example of:a. Brand stretchingb. Brand extensionc. Brand repositioningd. Brand equity28. The state of psychological discomfort that arises when a consumer tries to reconcile two conflicting states of mind is called?a. Sexual orientation relaxationb. Cognitive dissonancec. Lifestyle disconnectiond. Geographic dislocation29. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:a. geographic locationb. occupationc. lifestyled. personality30. A growing number of firms have adopted differentiated marketing. However, one drawback to this approach is that it:a. is hard for managers to understandb. can increase the costs of doing businessc. alerts competitors as to your strategyd. is a poor strategy internationally31. Which of these is not considered to be a part of the core product:a. Product featuresb. Product attributesc. Main product benefitsd. Product packaging32. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called:a. an ideab. a demandc. a productd. a service33. When a brand has achieved an impressive reputation for loyalty, performance, and quality, it can be said to have:a. brand enduranceb. brand equityc. brand bondingd. brand prestige34. The characteristic of a service whereby it cannot be seen, tasted, felt, heard, or smelled before being bought is called:a. intangibilityb. inseparabilityc. variabilityd. perishability35. Sponsorship is an element of the:a. marketing communications mixb. new product development mixc. distribution channel mixd. organisational mentoring mix36. The systematic search for new-product ideas is characteristic of which stage in the new product development process?a. Concept development and testingb. Idea generationc. Idea screeningd. Business analysis37. Price is the only element in the marketing mix that:a. is inflexible.b. cannot be changed very quicklyc. produces revenuesd. most firms do very well38. Which of the following is NOT part of the communications mix:a. Direct marketingb. Customer servicec. Advertisingd. Publicity39. Chanel maintain high prices as an indicator of quality and status. This is an example of:a. Cost-based pricing b. Segmented pricingc. Psychological or Premium pricingd. Promotional pricing40. If the demand hardly changes with a small change in price, we can say that the demand is classified as being:a. elasticb. inelasticc. flexibled. neutral41. A marketing channel that has no intermediary levels is called a:a. direct marketing channelb. indirect marketing channelc. forward channeld. hybrid channel42. A Push promotional strategy involves:a. Obtaining a clients consent to use a specific advertb. Communicating directly to consumersc. Encouraging retailers to stock and promote your productd. Working with manufacturers to minimise costs of production43. The most rapidly growing area of direct marketing is:a. telemarketingb. direct mailc. e-marketingd. international marketing44. A sales executive demonstrating to a gamer how Play Station 4 (a computer console) is a better platform than Play Station 3 during an in-store visit is a form of:a. advertisingb. direct marketingc. personal sellingd. sales promotion45. Using a newspaper to distribute coupons good for 5 Yuan off on a purchase of any item bought in the store during the following weekend is an example of:a.