学北师大版选修六Unit16language awareness 课件 (共37张PPT).ppt

languageawareness1ofunit16storiesshocktactics bysunguixiang what sthis it sapieceofpaperwhichistorn 被撕破 afterweuseourimagination wecanseethatitalsolookslikean andthisadvertisfor ice cream mcdonalds aretheybananasorshoes therearebananas butonebananaisusedasashoe creative isitpossiblethatweusebananasasshoes nothingisimpossible itisvery thisadvertisfor what syourfeelingafterseeingthis wefeel becauseitissofunnyand nike happy humorous thisadvertusestheinfluenceoffamouspeopletoattractthecustomers itissohumorous soituses toattractourattention humour itissocreative soituses todrawourattention creativeness thisisanimaginativeadvertsoituses toattractourattention 想象 幻想 imagination fantasy sowecansaymanyadvertisersusetheinfluenceoffamouspeople humour creativenessandfantasytoattractourattentiontotheproducts andtheyareallmethodsthatareoftenusedinadvertising 广告业 sotacticsmeanmethodsthatyouusetoachievesomething 策略 手段 tactics arethereanyothertacticsthatareusedinadvertising shocktactics arethereanyothertacticsthatcanbeusedinadvertstodrawourattention shocktactics 使震惊 herewego reading fastreading skimmingandscanning paragraph1paragraph2paragraph3paragraph4paragraph5 d someadvertspresentuswithapuzzle b someadvertsplaywithwordsratherthanimages c introduction e somecharityadvertsalsouseshocktactics a someadvertsgotoofarbecausetheyaredeliberatelyoffensive skimming 令人费解的事 故意地 无礼的 冒犯的 玩文字游戏 玩弄辞藻 thefirstadvertisthe line7 theadvertpresentsuswitha head thesecondoneusesasentence line18 lastyear400 000womenkilledtheirhusbandswithafryingpan half shaved isittrue doyoubelieveit micraadvert scanthepassageforthetwoadvertisementsusedasexamplesinthepassage scanning soitisunbelievable whenyouseethesetwoadverts youmayfeelpuzzled areyoucuriousaboutthem strange unusual carefulreading readthepassagecarefullytofindmoredetailedinformationandanswerthefollowingquestions whohasshavedtheman sheadlikethatandwhy whatisthejokewiththefryingpanadvert whywerethemicracarandthelow fatfoodadvertssuccessful whydocharityadvertshaveaproblemholdingpeople sattention awomanhasshavedtheman sheadbecauseheborrowedhercar line10 whohasshavedtheman sheadlikethatandwhy whatisthejokewiththefryingpanadvert atfirst thewordsseemtorefertodomesticviolence butthenwerealisetheadvertisawarningabouteatinghigh fatfood line19 22 家庭暴力 3 whywerethemicracarandthelow fatfoodadvertssuccessful becausewehavehadtoworkoutthesolution wewillprobablyremembertheproductbetter line12 andwefeelpleasedwithourselveswhenweunderstandthejoke line16 theymakeusthinkbecausethepictureandthesentenceareunusual whenwehaveworkedoutthepuzzle werememberwhatitwasadvertising 4 whydocharityadvertshaveaproblemholdingpeople sattention thereisalotofsufferingintheworldandpeopletakenonoticeoftheadvertisement line24to26 post reading unusual strange unbelievable frightening horrible surprise shocking shocking shock shocking soweareshockedbytheshockinghairstyle theshockingnewsandtheshockingimages whoshavedtheman sheadlikethat didhedothatbyhimself inthepassage thereisonesentence themanhashadhishaircutlikethat para2line9 sowecaninferthatweusethestructure havesth done whenwewanttosaythatweasksomebodyelsetodosomethingforus no hishairwascutlikethatbyawoman somebodyelse readthesentencesbelowandsaywhodid willdotheactivityineachone aorb imustgetmytyres 轮胎 pumpedup iamgoingtopumpupmytyres a thepeoplewhoaretalkingb someoneelse b a themanispumpingupthetyres readthesentencesbelowandsaywhodid willdotheactivityineachone aorb ireplacedthatbrokenwindowatlast ihadthatbrokenwindowreplacedatlast a thepeoplewhoaretalkingb someoneelse b a theyarereplacingthewindow readthesentencesbelowandsaywhodid willdotheactivityineachone aorb imustgetmytyres 轮胎 pumpedup iamgoingtopumpupmytyres ireplacedthatbrokenwindowatlast ihadthatbrokenwindowreplacedatlast wearegettingthevideorepairedtoday wearerepairingthevideotoday a thepeoplewhoaretalkingb someoneelse b b b have getsomethingdone 要别人为自己做某事 lookatthesepicturesofplaces whatcanyouhavedonethere icanhavemyhaircuthere practicetime icanhavemybikerepairedhere repair youcanhaveyourclotheswashedhere you clothes wash here icanhavemyeyescheckedhere eyes check here i theyphototakeyesterday theyhad gottheirphotostakenyesterday pastsimpletense fongyeishaving gettingherairconditionerinstalled fangyanairconditionerinstall 安装 presentcontinuoustense zhengyinghashad hasgotherdressdesigned zhengyingdress design presentperfecttense mengyuanyuanwillhave willgetthewallpainted mengyuanyuanthewall paint will workingroupsoffourandthinkofaservicewhichyouareinterestedin thendesignanadforthisserviceofyourshop trytousethekeyexpression get havesth done inyourwriting activity layout1 nameofyourshopexample jiaqi sstylists 嘉琪美发 2 whatcanthecustomershavedonethere example haveyourhaircuthere 3 theadvantagesthatyouhavetoattractyourcustomers 4 addressofyourshop5 telephonenumber nameoftheshopsandsomekeywordsbill sbikerepairs repair zhengyingcomputerservice repair upgrade升级 huajiangarage repair service liwenstylists cut jiaqilaundryservice wash yuanyuanflowershop deliver递交 送 花 huangwentaodentalclinic check fill补 牙 pull拔 牙 bill sbikerepairs getyourbikerepairedhere reasonableprices 11corvest tel 1584879587 shropshirecomputerservices specialistsinsoftware computersrepaireda