译林版必修四Unit 1 Advertising TaskProject学案.doc

unit 1 advertising task-project学案tasklanguage focus1. (page 13) as you know, sales of our snowman ice cream have multiplied since we gave it a new package. *multiply vi. & vt. 成倍/迅速增加；乘（以） (multiplies, multiplied, multiplied, multiplying ) *multiply a by b 用乘 *multiply a and b (together) 将相乘(1) within the last decade, his fortune has multiplied (several times) (他的财富已增加了好几倍). (2) smoking multiplies the risk of lung cancer. （抽烟会大大增加肺癌的风险。）(3) 3乘以4等于12。 3 multiplied by 4 is/ makes/equals 12. =multiply 3 and 4 together and you get 12.【词汇拓展】（根据词缀猜词义）multitask多任务 multi-purpose 多用途的multiracial 多种族的 multicultural多文化的2. (page 17) our sandwiches are a bargain at only 5 each. *bargain n. 便宜货；协议 vi. 讨价还价 bargain with sb. (about/over sth.)(1) this typewriter is a real bargain at such a low price. 这台打印机价格如此低，真便宜。(2) finally the two sides struck a bargain over salary increase. 最终双方就加薪达成了协议。(3) when shopping in small local shops, dont be afraid to bargain with the shop keepers (害怕同店主砍价).3. (page 17) introducing wild & fancy! fancyadj. 精致的；绚丽的；奢华的fancy goods 精致小商品n. 空想，幻想；爱好，迷恋girlish fancies 少女的幻想vt. ( fancies, fancied, fancied) 想象；猜想；想要 * fancy sth./doing sth. (1) do you fancy going out this weekend (这个周末想外出)? (2) i cant fancy his doing such a thing (他竟会干出这种事).project language focus1. (page 18 line 4-5) it is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. *figure out (1) have you figured out how much the trip will cost? 计算出(2) i find it hard to figure out how to deal with the present situation. 弄清楚，弄懂，弄明白(3) the present situation is very complex, so i think it will take some time to _ its reality. a. make upb. figureoutc. look throughd. put off【短语辨析】 work out 锻炼；计算；理解；制定；发展 make out 理解；辨认 pick out 挑选；辨认 bring out 使显现；阐明 *get sb. to do get sth. doneget sb./sth. doing 【即时训练】(1) the sudden wind got the fallen leaves flying in circles (使地上的落叶旋转起来). (2) it was suggested that you get your homework done before going out (外出前把作业做完). (3) it never occurred to me (我没想到) that i succeeded in getting him to work hard (让他努力) towards his goals. 2. (page 18 line 10) the people you want to reach are your target audience. *reach 使收听/观看到 (1) through television we are able to reach a wider audience (为更加广泛的观众所熟悉).(2) the sales campaign reached a target audience of 12,000 women (以女性为对象，涉及1.2万人). *target n. 目标；靶子 vt. 瞄准；以为目标 （targeted, targeted, targeting）(1) a target audience 目标观众 aim at a target 瞄准靶子 set/ achieve /meet a target 制定/达到/完成/目标 (2) 它是一家以单身汉为读者群的新杂志。it is a new magazine targeted at/targeting single men. (3) 这家公司因用狗做药物试验而成为动物保护团体批评的对象。the company has been targeted by animal rights groups for its use of dogs in drugs trials.3. (page 18 lines 10-11) in order to determine your audience, you will need to do a little research and analysis in advance. *determine vt. 确定，查明；决定；裁决【用法提示】*determine sth./wh- to do/ that *determine to do sth.*determined adj. 下定决心的，坚定的 be determined to do*determination n. 决心a man of determination 【即时训练】(1) we have conducted a survey to determine the cause of the accident (查明事故的原因). (2) the american government determined to declare war against japan (决定对日本宣战).(3) he has determined that his son should receive a good education (他的儿子应受良好教育).(4) 你已决定好如何过五一节吗？have you determined how to spend may/labour day? (5) _ to pass the exam, he begins to study harder. a. being determined b. determinedc. determined. to determine(6) _ that he is not qualified for the present job, he intends to go to an evening class a. being concerned b. concerningc. concernedd. having concerned4. (page 18 lines 17-18) it is important to always try to appeal to the audience in order to get them to react in a certain way. *appeal vi. & n. 吸引；恳请，呼吁 【用法提示】(1) 吸引vi. appeal to sb. n. have/hold great/little/no appeal for sb. 对某人有/没有吸引力(2) 呼吁，恳请 vi. appeal to sb. for sth. appeal to sb. to don. make an appeal to sb. to do sth. make an appeal to sb. for sth.(3) 上诉，申诉 v. appeal to the high court向高等法院上诉*appealing adj. 有吸引力的 【即时训练】(1) 这种音乐对我没有什么吸引力。（两种表达）this kind of music hasnt much appeal for me/doesnt appeal to me.(2) 警察呼吁公众保持冷静。（两种表达）the police made an appeal to the public for calm/to keep calm. (3)we find it particularly appealing to go for a holiday in africa (去非洲度假有吸引力).(4)the idea of travelling abroad really _ a lot of chinese people. thats why every year witnesses more people applying for passports.a. comes tob. tend to c. attends to d. appeals to5. (page 18 line 24) how does the problem personally affect their lives? *personally adv. (1) he was personally criticized for his carelessness. 个别地；单个地(2) personally, i hold the view that we should make friends online. 就我个人而言(3) the director is personally in charge of all the arrangements. 亲自；本人(4) im afraid he took your comments personally. 认为某事针对自己*personal adj. 个人的，私人的 personal affairs/computer 私事/个人电脑6. (page 18 line 26) there are lots of different ways to get your message across when you are putting together an ad campaign. *get sth. across (to sb.) 把讲清sth. get across (to sb.) 被传达(1) 你没把你的意思讲清楚。you didnt get your idea across to us.= your idea didnt get across to us. (2) sometimes, he can have trouble getting his idea across. （他可能很难表达自己的想法。）【联想拓展】进展；与相处 get on/along (with )从中恢复；克服（困难） get over开始着手做某事 get down to (doing sth.)相聚；聚集get together通过；完成；打通电话 get through去除，改掉 get rid of 7. (page 19 lines 16-17) if we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. *urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动 【用法提示】(1) urge sb. to do sth. 敦促，力劝某人做某事(2) urge that (should) do敦促，力劝(3) urge sth. 竭力主张某事(4) have an/no urge to do 有/没有做某事的冲动【即时训练】(1) it is time that we urged her to distinguish right from wrong (劝她明辨是非).(2) the report urged that all children be aware of the dangers around them (意识到周围的危险). (3) the charity urged effective measures to reduce air pollution (采取有效的减少空气污染的措施).(4) 他们突然想买一个大房子。they had a sudden urge to purchase a big house. 【巩固练习】一、单项选择1. as a teacher, we should try to _ to our students how helpful a correct learning method is. a. get it across b. get it awayc. get it throughd. get it off2. have you heard that george quit his job? yeah, but i cant _ why he did so. a. put outb. figure outc. carry outd. pick out3. alexander tried to get his work _ in medical circles. a. to recognizeb. recognizingc. recognized. recognized4. the photographs of the storm-stricken areas have_ people into donating money. a. fooledb. discouragedc. shockedd. convinced5. though the necklace is not made of real crystal, the shape still _ many peoples desire to buy it. a. appeals to b. occurs to c. attracts to d. reacts to6. they urged that the science museum _ open during the vacation. a. was kept b. were kept c. be kept d. will be kept7. mr. monk, i think it is important for us to meet _ although we have been in touch in various ways. a. increasinglyb. graduallyc. personallyd. skillfully8. linda, can you give me some tips on doing this project? sorry, but im not the person to _ how the job should be done. a. recommend b. determine c. influence d. persuade9. the speech he made _ the football match bored a lot of fans to death. a. concernedb. be concernedc. being concernedd. concerning10. she left him, _ never _ foot in that house again. a. determined; to setb. being determined; to put c. determining; to setd. determined; place二、单词拼写1. some professors in my university are doing an analysis (分析) of the education policy in the past years.2. the province may fail to meet its target of recycling 20% of waste water.3. they urged the committee to approve plans for their reform program at the meeting.4. 40% of the people thought that the advertising of tobacco (烟草) and alcohol should be forbidden.5. robert has never recovered from the shock (震惊)of his brothers sudden death.6. the judge reacted angrily to the suggestion that it hadnt been a fair trial.7. last year, father took us to a fancy (奢华的) r