牛津版高中英语必修4课件：Unit 1《Advertising》reading（第1课时）.ppt

reading advertisements1stperiod lead in whatkindofproductorserviceisbeingadvertised waterprotection salesofcococola whichaddoyoulikeandwhy fast reading 1whatdoadvertisementsencouragepeopletodo 2whatdoespsasstandfor 3whatarepsasmeanttodo tobuyaproductorserviceorbelieveinanidea publicserviceadvertisements toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare detailed reading 1wherearetheadvertisementsmostcommonlyfound 2whatisthedifferencebetweencommercialadvertisementsandpsas theyaremostcommonlyfoundinnewspapersandmagazines onbillboards theinternet radioandtv acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice whileapsaisoftenplacedforfree andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare taskone 3whyaresomeoftheadscleveraccordingtothearticle 4whendidchinabeginanationwidepublicserviceadvertisingcampaign 5whyshouldwefollowtheadviceinpsas becausealthoughtheadsdonotlie theydonottellyouthecompletetruth in1996 becausetheyaremeanttobehelpful andbyfollowingtheadviceinpsas wecanoftenlearnalot t f 1advertisementsarefoundinmanyplaces 2psasareonlyfoundinnewspapers 3alladvertisementstellthecompletetruth 4psasandcommercialadsusesomeofthesamemethods 5commercialadscangiveusvaluableinformationabouthowtoliveourlives 6anadwarningpeopleagainstsmokingisanexampleofapsa tasktwo notonly notall psas discussthestructureofthetext readingstrategy thebasicformatofexpositorywriting introductionofsubjectsupportingdetailsconclusion payattentiontotheinformationthatfollowsthestatement take publicserviceads forexample subject informationsupporttheidea 1 2 3 conclusion psasusesomeofthesamemethods buttheyaremadetoservethepublic psasaremeanttoteachusandhelpusleadbetterlives therearealsopsasthateducatepeopleaboutpublicserviceprojects otherpsasteachpeoplehowtolivehealthylives wecanlearnalotfromthem nowwecanhaveabetterunderstandingofthetext charged educatingpeople helpful yestolife notodrugs knowledgechangeslife etc attractive original creative words matching 1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicide asendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountry b e c f g h a d taskthree summaryofthetext parte 1 advice 2 advertisements 3 intended 4 publicwelfare 5 promote 6 customers 7 persuasive 8 nationwide 9 campaigns 10 encourage possibleanswers debate groupa advertisinghasapositiveeffectonourlives groupb advertisinghasanegativeeffectonourlives trytolistasmanyreasonsasyoucantosupportyouridea whatwelearnedtoday 1welearnedsomethingaboutadvertisements especiallythedifferencesbetweencommercialandpsaadv