牛津版高中英语必修4课件：Unit 1《Section One Welcome to the unit》.ppt

unit1advertising welcometotheunit toothpaste razor perfume whichproductdoesitadvertise milk wherecanweseeadvertisements withthegrowinginfluenceofthemassmedia ourlivesarefilledwithadvertisements onbillboards banners freetalk haveyoueverboughtaproductorserviceafterreadingorwatchinganadvertisement whatisanadvertisement whatisanadvertisement definition advertisement agoodwayto agoodwayto sellproductsorservices makepeopleawareofsocialproblems aware w adj 意识到的 知道的 commercialads cas商业广告 publicserviceads psas公益广告 whatarethepurposesofthetwoadvertisements topersuadepeopletobuyproductsorservices commercialads cas dothetwoadvertisementswanttopersuadepeopletobuyproductsorservices 2 whatdoesthefirstadwanttotellus 3 whatdoesthesecondadwanttotellus publicserviceads psas itwantspeopletostopsmoking itwantspeopletoprotectenvironment observethesixpostersonpage1 trytodividethemintotwokinds cas 商业广告psas 公益广告 psas cas psas cas psas cas whatdoesitmakeyouthinkabout itmakesusthinkaboutpeoplewhoneedhelp learningsoftware what cheaporexpensive specialdiscount 打折 折扣 onlearningsoftware airlineservice航空服务 ifyoucreateanadaboutairlineservice whatdoyouthinkisthemostimportant safefastcomfortablecheap itmakesusthinkaboutenvironmentalproblems thisposteristryingtoteachpeoplenottotake drugs aposterofshampooad howdoestheaddescribeshampoo soft shine willyoubuythisshampoo whatmakesagoodadvertisement whatisagoodadvertisement short easytoremember clear beautiful attractive humorous easytounderstand attractive beautiful nottooexpensive easytoremember short brief famous handsome smart obeyyourthirst 服从你的渴望 justdoit 只管去做 spokeswoman spokesman sprite 雪碧 nike 耐克 ifyoulikeortrustsomefamouspeople willyoubuytheproductsthattheyspeakfor why doalladvertisementstellthecompletetruth debate whatareadvantagesanddisadvantagesofadvertisements group1 advantagesofadsgroup2 disadvantagesofadsrulesaftergroup1saysoneadvantageofads within1minute group2shouldsayonedisadvantageofads orgroup2willlose advantages disadvantagesofads provideinformationaboutlatestproducts misleadcustomersorcheatthemofmoney increasesalesbyrepeatedadvertising givefalseorincorrectinformation cutcostsofnewspapersandmakethemcheaper taketoomuchtimeorspaceontvornewspapers makethepublicawareofsocialproblems maketeenagerswantthingsthatarebadforthem whatwelearnedtoday welearnedsomethingaboutadvertisements weshouldholdaproperattitudetowardsadvertisementsandkeepourmindclear thankyou createanadbyyourselves homework cas商业广告 psas公益广告 psas公益广告 psas公益广告 cas商业广告 cas商业广告 psas公益广告 groupa advertisinghasapositiveeffectonourlives groupb advertisinghasanegativeeffectonourlives trytolistasmanyreasonsasyoucantosupportyouridea doyouknowthenameofthesong whatdoesitadvertise rhythmoftherain doesthisadvertisementwanttopersuadepeopletobuyproductsorservices 2 whatdoesitwanttotellus makepeoplethinkaboutenvironmentalproblems encouragepeopletotakecareoftheearthanditspeople commercialads practice title drivesafely speedmeter速度仪 publicserviceadvertisement differencesbetweencasandpsas makingmoney servingthepublic charged freeofcharge low high 今年过节不收礼 补钙 认准蓝瓶的 slogan 收礼只收脑白金 wheneverweturnontv lookthroughanewspaper openthemailbox orsurftheinternet advertisementswillimmediatelycomeintosight task1 thinkaboutthefollowingquestions q1 whatisanadvertisement definition q2 whatmakesagoodadvertisement advantages publicserviceads projecthope earthday say no todrugs software oxlinairlines softshineshampoo commercialads ads publicserviceadvertisement keepawayfromdrugs cherishourlives珍惜生命 goodads creative attractive persuasive imaginative beautiful funny humorous moving significant instructive interesting informative exciting q2 whatmakesagoodadvertisement task2 thinkaboutthefollowingquestions q1 ifyoulikeortrustsomefamouspeople willyou