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Outcome1DE3D Managing People and OrganisationsCandidate NameZHOU RonghanCandidate ClassFS1Candidate IDGJ110112243Assessors nameZHAO HuiDate21th October, 20131st Record of Performance 2nd Record of Performance DeclarationI hereby declare that this submission is my own work and that, to the best of my knowledge and belief, it contains no material previously published or written by another person or material which has to a substantial extent been accepted for the award of any other degree or diploma at any university or other institute of higher learning, except where due acknowledgment has been made in the text. 原创性声明兹呈交的论文,是本人在导师指导下独立完成的研究成果,在论文写作过程中参考的其他个人或集体的研究成果均在文中以明确方式标明,本人依法享有和承担由此论文而产生的权利和责任。 Signature(签名):ZHOU RonghanDate(时间):21th October, 20131.Withreferencetothecasestudy,summariestherelationshipbetweengoals,objectives,policyandadvisethemanagementofScotiaAirwaysofthecontributioneachwillmaketoeffectivemanagerialperformance.Answer : Goals:Organizations are usually matches to the purpose of achieving the specific goals. The goal also determines the direction that the organization will take over the long term. They are extreme important for an organization. The typical goals contains of the operational goals, consumer goals, product goals and primary goals. Operational goalsThe operational goals are the largest goal of a company. They will influence on the ways in which we as the organization will operate. Such us the environmentally or managing ethically. The operational goals not only include the product development goals, Market competition goals, but also the society goals. From this case , the large goal of the Scotia Airways Scotia Airways is that not only establish the airline in Major European tourist destinations, but also develop the flights to major business centers in Eastern European and the Middle and the Far East. Consumer goalsDifferent from of the operational goals, the consumer goals include the prices, quality, and services availability or product. These goals could help the organizations to offer products and services, which are consumer needs and wants. In this case , valets to assist the passengers inboarding the plane, gourmet meals and a range of in-flight services andentertainment. This is the consumer goals .Product goalsThe product goals relate to such things as the range of products and service on offer. These goals affect the products that we produce or sell, including quality of product, technology, staff skill. In this case , the Scotia Airways offer several value added services and covers eight destinations across Europe, includingBrussels, Paris, Frankfurt, Madrid, Rome, Lisbon, Amsterdam and Copenhagenas well as domestic flights to Manchester, Birmingham, Bristol and four Londonairports.Secondary goalsCompared with the Product goals, the Secondary goals that have been set by organizations, which are not seen as the most important things. Generally, secondary goals are included social responsibility and inward investment. In this case , Future opportunities seem likely as the EU and UK government relaxtheir control over the licensing of airline provision. They can offer more destinations.ObjectivesObjectives are more specific and define than the goals. There are five conditions of objectives. They are specific, Measurable, Attainable, Realistic and Time.Organization objectives should be attainable and realistic in the light of the Market Research. The objectives are also achievable, particularly in relation to the production; the objectives must have the time restrictions. The typical objectives include growth maximization, sales policy, social obligation, and inward investment.Growth maximizationThe Organization need to set the objective of growth maximization. In this case , the Scotia Airways offers longhauldestinations in the next 5 years. The senior management team have alreadystarted drawing up preliminary plans for the expansion.Sales policySales policy is different from the growth maximization, which is a leading and encouraging sales measure. It purposes is to promote sales, to the sales bring security and relaxed. The organization objectives and strategy are the direction of the sales policy. In this case ,a the Scotia Airways offer the services the outstanding quality in the luxury business class. Social obligationThe social obligation also is required by the organization. Social obligation of the organization not only assume legal responsibility from the creation profit and stakeholders but also need to bear obligation from employees, the customers, the community, and the environment. In this case , The company is verymuch regarded as a family-style business and has established a range ofsuppliers and clients that are seen as the extended family.RelationshipObjectives is a small target, which paves the way for the two. Goals is the goal which is the sum of the three. The policy is to promote the target completion guarantee.AdviseThe company should the enthusiasm of the staff which can improve employee welfare measures . That can improve the corporate income.2.ExplainthemainprinciplesofOpenSystemTheorywithReferencetoScotiaAirways.IdentifythemaindifferencebetweentheformalandinformalorganizationwithintheScotiaAirways.Answer:Inputs, process, output what have the correlationInputsProcessOutputInternalExternalQualified StraffThis culture has been fostered by the Chief Executive, Rosa Dallevic,and has lead to a positive working relationship within and between differentdepartments.That agreed and supported by TradeUnion representatives.That has established a range ofsuppliers and clients that are seen as the extended family.ManagersThis culture has been fostered by the Chief Executive, Rosa Dallevic,and has lead to a positive working relationship within and between differentdepartments.This has been reinforced by positive management approachesand wide ranging reward policies that were agreed and supported by TradeUnion representatives.That has established a range ofsuppliers and clients that are seen as the extended family.Pow MateriablsHR and flight operations withoperational and administrative staff within each department.RosaDallevic is inoverall charge, assisted by her long-term colleague, AzimIshtiaq.Katrin Wright, since she joined Scotiaand this has helped promote consistency and continuity. FinanceIts expansion over recent years has seen the company commitsignificant resources to the marketing and sales department, its financedepartment, and its operations department in an attempt to ensure it has keptup with customer demands.The airlinesinternational flights will only use custom built wide bodied aircraft, and would notoffer economy class travel. That has established a range ofsuppliers and clients that are seen as the extended family.QuipmentThe airlinesinternational flights will only use custom built wide bodied aircraft, and would notoffer economy class travel. The satisfaction of the interests of the stakeholders involvedin Scotia Airways has been of paramount importanceThe investors in Scotia Airways have set an ambitious programme forexpansion over the next 5 years to include long haul destinations.Client ordersCustormers who buy from the organisationvalets to assist the passengers inboarding the plane, gourmet meals and a range of in-flight services andentertainment.Scotia Airways is the first airline to offer full business classservices, but at prices that are equivalent to the economy class of itscompetitors. 3 Identify the main difference between the formal and informal organization within the Scotia Airways.Answer:Formal OrganizationThe Formal Organization has a purpose. In addition, they are defined reporting structure. The rules of formal may exist. The Scotia Airways is a formal organization. It has the specific purpose. Its senior management does determine discreetly. In this case , the Scotia Airways has management team , commom goal and Senior Management agrees output targets with middle and junior managers and staff,and allows the operational planning to be determined by those managers andemployees. The targets for scale of provision, passenger volume and marketshare are determined by senior managers, and middle and junior managers andemployees then populate the details into the plan.Informal Organization The Informal Organization is no formal purpose but it will meet social needs of member. It structure is also not formal. In this case, the Scotia Airwayss culture has been fostered by the Chief Executive, Rosa Dallevic,and has lead to a positive working relationship within and between differentdepartments.Formal Organization Informal Organization Cooperation intention The perceptual side, psychological side stress people contact with each othercommon goal Without a clear structure, information linking morphology, identifiable difference4 Describe four primary stakeholders of Scotia Airways and explain their interest in, and influence on, the organization.Answer:StukeholdentsInterestsInfluenceOwnerGrowth maximizationDetermine strategy, vote at AGM, elect directors, recruit staffEmployeesThe extent of job security, the awarding of salariseThe awarding of salaries and remunerationLocal CommunityPollution levels, availability of jobs,Involvement in local decisionGovenmentTax increasesThe unemployment rate decreasedCompliance with Healthy and Stafety regulations and laws5 Identify an effective control strategy that the management of Scotia Airways could successfully impl

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