商务英语第2周教案doc.doc

上海鸿文职业高级中学电子稿教案模板授课教师王彩虹单元授课内容及时间 Unit9 Marketing2月27日 单元教学目标知识目标Understand the definition of “marketing”Learn about advertisements能力目标Know 4 Ps and 4 CsUse the basic terms concerned情感培养目标Realize the importance of market research单元教学重点the professional terms of the international business English;单元教学难点 understand the main idea of the international business;use a series of reading skills to solve the reading problem单元教学设计意图和方法Teaching methods: teaching by explanation and speaking methodDesire intention:1.Interaction 2. Aim to raise capabilities of students3. Learner-centered teaching principle Teaching which gets students involved in speaking and which focuses on the students needs: (how and what they know)+ 3 learning styles +learners do most of the talking.上海鸿文职业高级中学教案教学对象电子商务专业授课日期第2周使用教材中等职业学校教材适用本出版单位高等教育出版社课题Unit9 Marketing计划学时 2执教人王彩红分析教学目标设计依据According to the course standard and examination syllabusEspecially students knowledge level 教学目标认知To have a deeper understanding of “marketing”能力To summarize the main idea of the passage情感To use a series of reading skills to solve the reading problem教学重点To know how to use these new words and phrases教学难点TO write a composition according to the passage教学方法Listening speaking reading writing教学资源recorder 教学过程教师活动预设学生活动预设教学意图时间Firstly, find some useful materials on the line, and then make a power point.Secondly, prepare some interesting activities about the course. To have a deep Understanding of the Passage about thevvmarketingMake students have aGood preparation forThis lesson so that they can understand inclass5 导入新课 T: To review what we have Learnt last class about Marketing. think over it and try to, answer what the teacher asked as more as they canMake students activelyTake part in the class5讲授新课Step1 Detailed reading” Text BWords Practice: Match the words on the left Reading task 1: Match the advertisements with the contents.Advertisement 1: c. about the promotion of furnitureAdvertisement 2: b. about hunting for agents / distributorAdvertisement 3: a. about the promotion of furniture(tips: teach the students to judge by the headings.)Step2: Match the words on the left in the table below with the correct Chinese translations on the right. One has been done for you as an example.1.traditional - a.传统的2.guarantee - h.保证3.made to measure - d.量身定做4.prize draw j.抽奖5.distributor c.批发商;经销者6.representative f.代表7.expand e.扩张;扩大8.manufacture g.生产商9.BBQ(barbeque) j.烧烤10.charcoal b.木炭Step3: Decide whether the following statements are T(ture) or F(flase) according to Text A.( F ) 1.Free delivery however far away from the showroom.( F ) 2.5% discount offered if you buy furniture in Made TO Measure.( T ) 3.Pillows and other bedding products branded as New World are made In Australia.( F ) 4.An interview will take place in Australia based on the second advertisement.( F ) 5.You may shop online from the American Sainsbury Co.( T ) 6.Each charcoal bag can cook for an hour or soStep4 Word in the following sentences have more than one meaning. Try to guess the meanings, then consult the dictionary and write the Chinese meaning of the underlined word on the line. 1.To ask the students to read thePassage carefully andSummarize the mainIdea of each paragraph2. Match the words on the left in the table below with the correct Chinese translations on the rightStudents are divided into several groups and discuss the following questions with the group members. Discuss in groups to speak out the meaning of eachparagraph1.To make students know the Main factors about Marketing2.To know the main Idea of each ParagraphMake students activelyTake part in the classTo make students know the Main ideas that we will learnTo enable students to have theAbility to understand paragraph101. termA. Miss Li used the ter“micro-electronic.” 术语 B. I cannot accept the term of the contract. 条款C. In terms of money were rich,but in term of happiness. 在2. price A. What price are you asking ? 价格B. Before buying the coat,why not price it in other shops? 问价C. The clothes in this shop are priced too high. 标价3. costA. It was sold under cost price 成本B. It cost me a lot of work. 花费C. The ticker cost me forty yuan 花费To ask students to Read the text andAnswer questions On the bookTo make students have a deeper understanding of these words that have more than one meaning.1.To understand The Marketing strategies2.To summarize the main idea of the textTo make students masterWords and phrases inThe other way15课堂小结TO give of a summary of what we have learntTo make students havedeeper understandingMake the students understand the key points and difficult points3作业布置a. To review what we have learntb. To copy the Word in the following sentences have more than one meaning.According to theRequirement, finishThe assignmentTo make them have aDeeper understandingOf what we have learnt2板书设计 Unit9 Marketing Paragraph 1 : Definition of marketingParagraph 2 : Definition of “marketing mix”Paragraph 3 : The skill in marketingParagraph 4 : The introduction of 4CsParagraph 5 : Consideration of outside environment教学自我评价思考教学效果自我评价It should be a very interesting and useful class, a lot of activities can raise their interests in English studying. Students can actively take part in the class. However, they can not unders