3 商务广告翻译.doc

Lecture ThreeBusiness Advertisement Translation I. A Survey to Business Advertisement TranslationII. Business Advertisement Translation PrinciplesIII. Examples1. 一夜之中，每时每刻，玉兰油晚霜使您的皮肤始终保持湿润，增强皮肤的自然再生能力，舒展细微皱纹，让您的皮肤显得更柔软，更年轻。2. 本公司的产品远销英国、美国、日本、意大利和东南亚，深受消费者的欢迎和好评。3. The product is famous for its good materials, novel designs, delightful colors and exquisite workmanship.4. 谁跑到最后，谁笑得最好! (轮胎公司广告)IV. Exercises1. The good prefer to live near mountains，the wise near water.2. 人生得一知音足矣。3. 随身携带，有备无患。随身携带，有惊无险。（速效救心丸）4. The globe brings you the world in a single copy!5. 穿上“双星”鞋，潇洒走世界。6. 中华铅笔品质优良，书写润滑，美观大方。V. Assignments1. 雇主满意的服务，客观合理的价格，至为可靠的质量，上乘效率的交货。2. “东风”牌手工编织地毯，以其工艺精湛，色彩鲜艳，图案丰富多彩，经久耐用而闻名于世。该地毯曾于1965年荣获莱比锡国际竞赛的金质奖章，1979年荣获国家优质工业产品金质奖，接着，在国家首届工艺品“百花奖”大赛上又获金杯。“东风”牌地毯在同类产品中始终名列前茅。“Dongfeng” brand hand-knotted carpets are known worldwide for their exquisite workmanship, color, design, and durability.They won a gold medal at the 1965 Leipzig International Competition, and in 1979 they were awarded a gold medal of honor in the nations quality appraisal of industrial products. Again, a gold cup went to “Dongfeng” carpets at Chinas First “One Hundred Flower” Awards for Arts and Crafts.“Dongfeng” carpets have always ranked first among products of their kind.1. 威海卫码头街景，这里是商埠区的繁华地带。（1930年） Weihaiwei wharf, the downtown district (1930) 2. 威海卫东门，通往城内的重要关口，每遇情形紧张之时，只留此门进入（1902年）。East gate of Weihaiwei, the only entrance available in times of crisis (1902). 3. 1902年传教士在威海卫三角花园建天主教堂并附设海星学校，图为天主教会在海星学校举行的宗教仪式。Catholic ritual in Haixing school (1902) Together with Haixing school, a Catholic church was built in 1902 by missionaries in Sanjiao garden of Weihaiwei. 4. 庄士敦，英租威海卫最末一位行政长官（19271930），1919年庄士敦离威赴京出任溥仪英文帝师。Shidun Zhuang, the last English magistrate in Weihai conce