《电子商务英语教程》-Unit5.ppt

Unit5 Objective 8NotesToPassageA ActivitiesOnPassageA BasicE commerceWriting RelatedReading Unit5 8NotesToPassageB ActivitiesOnPassageB Workonline5 Unit5 Objective Inthisunit youwilllearn CTheobviousdifferencebetweenB2BandB2CCThefeaturesofB2BandB2CCTheuniquecharacteristicsofB2BapplicationsCBasicE commerceEnglishWritingFocus ThedifferencebetweenB2BandB2CNodus HowtomakeapurchasefromaB2Bapplication 学习目标 1 B2Cfocusesonindividualcustomertransactions whereasB2Bfocusesonotherbusinessesastheconsumer ThisdifferencecreatesdifferentneedsforB2Bapplications PassageA B2C 电子零售商业 侧重于与个体顾客的交易 而B2B 企业与企业之间的电子商务活动 则侧重于以其他企业为顾客的交易 正是这种差异 使人们对B2B 电子零售商业 应用的要求也产生了变异 4注解 本句中的whereasB2Bfocusesonotherbusinessesastheconsumer 是一个并列性从句 表示对比 create tocausesomethingtoexist 意为促使 产生 2 Whenshoppingforspecificitems yourcompanymaybenefitfromaconfiguratorandbidfunctionratherthanbrowsingandsearchinganonlinecatalog 你的公司在购买具体明确的商品时 可以通过配置和竞投功能来受益而不是通过浏览或搜索在线目录来获益 4注解 本句中的whenshoppingforspecificitems是典型的现在分词短语做状语表时间的例子 动词benefitfrom togainasaresultofsomething 相当于 从 受益 ratherthan insteadof 意为 而不是 与aconfiguratorandbidfunction并列 因为是和相对稳定的名单中的商业伙伴打交道 所以你可以利用虚拟个人网络来安全获取防火墙内所选应用软件 这样可以免除在你的防火墙外复制数据和应用软件的需要 End 4注解 本句中动词短语dealwith意为 与打交道 交往或做生意 等 不定式toprovidesecureaccesstoselectedapplicationsinsideyourfirewall是主语补足语 意为 安全获取或提供安全进入的通道 其中 toselectedapplications 是介词短语 thusavoiding 属于现在分词短语 充当结果状语 3 Becauseyouaredealingwitharelativelystaticlistoftradingpartners virtualprivatenetwork VPN technologymaybeusedtoprovidesecureaccesstoselectedapplicationsinsideyourfirewall thusavoidingtheneedtoreplicatedataandapplicationsoutsideyourfirewall ActivitiesOnPassageA 1 What sthemostobviousdifferencebetweenB2BandB2C 5 3 1Criticalthinking 2 WhatisthecommonrequirementofB2Btypeoforder 3 DoyouoftenuseacreditcardforpaymentinB2Ctransaction 4 WhatarethebettertypesofsearchfunctioninB2Bapplications 5 HowmanypartnersdoyouusuallyconnecttoinaB2Bapplicationtomakeapurchase ActivitiesOnPassageA 5 3 2 1GivetheChineseequivalentsofthefollowingwordsorexpressions 5 3 2Translationpractice 1 individualcustomertransactions2 orderofficesuppliesorparts3 fairlyregularintervals4 creditcard5 linesofcredit6 searchfunction7 browsethrough8 virtualprivatenetwork VPN 9 providesecureaccess10 customer ssupplychain 个体客户交易 订购办公用品或部件 相当固定的间隔时间 信用卡 信用贷款之最高限额 搜索功能 浏览 虚拟个人网络 提供安全通道 客户供应链 ActivitiesOnPassageA 5 3 2 2GivetheEnglishequivalentsofthefollowingwordsorexpressions 5 3 2Translationpractice 1 企业之间的电子商务活动的应用程序2 企业和个人之间的电子商务活动3 固定订单4 信用系统5 延期交货的订单6 在线目录7 买方或卖方8 防火墙9 复制数据和应用程序10 顾客规模 B2Bapplications B2Ctransactions standingorders creditsystem openorders onlinecatalog buy sideorsell side firewall replicatedataandapplications customersizes ActivitiesOnPassageA 5 3 2 3SentencetranslationfromEnglishtoChinese 5 3 2Translationpractice 1 B2Cfocusesonindividualcustomertransactions whereasB2Bfocusesonotherbusinessesastheconsumer B2C 电子零售商业 侧重于与个体顾客的交易 而B2B 企业与企业之间的电子商务活动 则侧重于以其他企业为顾客的交易 2 Forexample whenyouorderofficesuppliesorparts youusuallyorderthesameproductsaswellasthesameamountsatfairlyregularintervals 例如 当你订购办公用品或部件时 通常你会定期地订购同种且同数量的商品 3 RepeatandstandingordersareacommonB2Brequirement 重复和固定的订单是企业与企业电子商务活动中常见的必要条件 ActivitiesOnPassageA 5 3 2Translationpractice 4 B2Bapplicationsaredesignedwiththeserequirementsinmind B2B应用程序就是根据这些要求设计的 5 Acatalogtobrowsethroughisnotnecessarilyarequirement dependingonthetypeofB2Bpurchaseyouwanttomake 浏览商品目录是否必要 则取决于你想要进行的那种B2B采购模式 ActivitiesOnPassageA 5 3 2 4SentencetranslationfromChinesetoEnglish 5 3 2Translationpractice 1 你应该努力把思想集中在工作的学习上 focuson Youshouldtrytofocusyourmindonworkandstudy 2 这对新婚夫妇花费了一些钱购买新房子里必需的家具purchase Thenewcouplespentsomemoneyforthepurchaseofthefurniturenecessaryfortheirnewhouse 3 五天工作制不仅仅对国家经济和个人有好处 benefit Afive dayweekbenefitsmorethanindividuallyandeconomically ActivitiesOnPassageA 5 3 2Translationpractice 4 对于合同中这一条款的确切释义他们的看法互不一致 differ Theydifferwitheachotherastotheprecisemeaningofthisarticleinthecontract 5 总之 B2B的应用程序的独特性使得它和B2C的应用程序区分开来 setapart Insummary B2BapplicationshavetheseuniquecharacteristicsthatsetthemapartfromB2Capplications End B2CAndItsCustomers 1 Organizationsthatselltoconsumersspendmillionsofpoundseveryyearfindingoutwhatconsumersthinkoftheirproductsandservicesandidentifyingwhatwillmotivateconsumerstobuymore PassageB 8NotesToPassageB 那些售货的商家每年要花费成数百万英镑的资金用于查明顾客对他们产品和服务的看法以及找出那些促使顾客购买更多商品的方法 4注解 此句中that引导的是定语从句 修饰主语 spendmoney timedoingsth表示 花钱或时间干某事 doing前省略了in findingout和identifying是两个并列的方式状语 修饰spend 而且各自带有一个what引导的宾语从句 此外动词短语motivatesbtodosth意为 刺激某人干某事或激发某人干某事 2 Imposingyourprocessesonyourcustomers changingtheaccountteamwithouttellingthem withdrawingagreedserviceswithnonegotiation cancelingmeetingsatshortornonotice areallexamplesofcommonwaysinwhichsuppliersdisappointcustomersandultimatelyletthemdown PassageB 8NotesToPassageB 把自己的方法强加在顾客的身上 改变会计队伍而不事先告知 未经协商就擅自撤销所承诺的服务 匆忙仓促地通知或根本不加通知地取消会议 这些都是商家使客户失望和最终失去客户的常见例子 4注解 本句中imposing changing withdrawing和canceling是四个动名词短语充当并列主语 inwhich引导的是定语从句 修饰ways 动词短语imposesthonsb意为 把某事强加给某人 atshortnotice意为 在很短的时间内通知 letsbdown意为 使某人失望 解散 释放 B2CAndItsCustomers PassageB 8NotesToPassageB End 3 Ifoperationalproblemscropup don tkeepquietandhopetheywon tnotice informyourcustomersingoodtime thentheyhaveachancetomanagetheimpactoftheproblemontheirreputationandbusiness 如果突然出现了操作方面的问题 不要緘口不谈 指望顾客不会注意到 而应及时告知他们 只有这样 客户才有可能设法应付这种问题给他们的名誉和生意带来的影响 4注解 if引导条件状语从句 don tkeep hope inform 是三个并列的祈使句 而then后面的句子与破折号前面的整个句子并列 cropup意为 突然出现 ingoodtime意为 及时地 B2CAndItsCustomers 5 6 1Tellwhetherthefollowingstatementsare T orfalse F 5 6Activities ActivitiesOnPassageB F F F F T 5 6 2MatchtheEnglishontherightwithChineseontheleft 5 6Activities ActivitiesOnPassageB End CreditReference Inordertoavoidinvolvingmorerisks thebuyerandthesellershouldmakeaninvestigationintothecreditforeachother Inwritingcreditinquiryletters theseller thebuyershouldintroducehimself herselfbrieflyandgivethereasonfortheinvestigation Letthecreditagencyknowofthekindofpositionyouareseekingandwhyyouareinterested Italwaysincludesthefollowingdetails 4Buyer s seller sname address4Relationsbetweenthebuyandtheseller donotgiveunnecessaryinformationabouttheproposedcustomer4Explainthereasonsoftheinvestigation4Keepsecretandrespects4Presentyourthanksfortheirhelp 资信询查 BasicE commerceWriting 5 7 1ASampleofCreditReference BasicE commerceWriting CreditReference 资信询查 DearSirTheColtonFoodstuffImport ExportCo Ltd haveaskedforastandingcreditof 2000 butasourknowledgeofthecompanyislimitedtoafewmonths tradingonanL Cbasis weshouldliketohavesomeinformationabouttheirfinancialandcreditstandingbeforedealingwiththeirrequest Theonlyreferencetheygiveusisthatoftheirbanker theNationalBankofNigeria Weshallbemostgratefulforanyinformationyoucanobtainforus Yoursfaithfully 5 7 2UsefulExpressions 1 Anystatementonthepartofthisbankoranyofitsofficersastothestandingofanyperson firmorcorporation isgivenasamerematterofopinionforwhichnoresponsibility inanyway istoattachtothisbankoranyofitsofficers 任何有关个人 公司以及其它任何组织的信用状况如何 本银行或本行职员所提供的情报 无论内容如何 仅供参考 对此本银行或本行职员 不负任何责任 2 Weareinformed Thecompanyisanewly formedcorporation havingbeencharteredinSeptemberof1946withanauthorizedcapitalof 50 000withonly 500recordedashavingbeenpaidin 据我们所得到的情报 该公司为新创立的公司 1946年9月创立时 其登记资本额为50 000美元 但股东实际上缴纳金额总计仅为500美元而已 3 We dliketoknowtheabilityandtheconditionsofsaleofthisline 我们想了解一下他们在这方面的供货能力和销售条件 BasicE commerceWriting CreditReference 资信询查 4 Oflate paymentshavebeenquiteirregularlymade andmorethanoneoccasionwehavehadtopressforthem 该公司最近在付款方面几乎没有准则 我们曾一再催告 然而毫无结果 5 Youwouldgreatlyobligemebyobtainingformeinformationastothepresentfinancialpositionofthefirmnamedontheattachedslip 如有幸由贵处得知附件中所提及的公司目前的财政情况 本公司将不胜感激 6 Wereallyneedmorespecificinformationabouttheirtechnology 我们需要与该公司技术相关更专门的资讯 7 Wewouldappreciateitifyoucouldcheckupontheirreferencewithinaweek 如果你们在一周内能核查出他们的有关资料我们将不胜感激 8 Thefirmunderinquireisoperatedunderasoundandexperiencedmanagementandenjoysahighreputationinthebusinesscirclesfortheirpunctualityinmeetingobligations 你所咨询的公司管理得力且富有经验 以付款准时在商界享有较高的声誉 BasicE commerceWriting CreditReference 资信询查 5 7 3WritingPractice BasicE commerceWriting TranslatethefollowingsentencesintoEnglish End 1 我们对所提供的信息不负任何责任 Thisinformationisgivenwithoutresponsibility 2 据我们了解 该公司付款及时 向其提供你方所说的信用额度似乎是安全的 Asfarasourinformationgoesthefirmispunctuallymeetingitscommitmentsandacreditinthesumyoumentionedwouldseemtobesafe 3 对贵公司向我方提供的任何有助于审慎决定的信息我们将感激不尽 当然 这将会严格保密 Anyinformationyoucangiveusthatwouldassistusinmakingjudiciousdecisionwouldbemuchappreciated Itwill ofcourse beheldinstrictconfidence 4 如蒙将他的业务范围 经济情况及他在行契约方面的信誉情况告诉我们 则不胜感激 Weshouldgreatlyappreciateyourcourtesyofgivingusinformationregardingtheextentofhisbusiness hisfinancialcondition andhisreliabilityinmeetinghisobligations CreditReference 资信询查 SimpleStepstoRegisterADomainName Firstofall youhavetofindawebsiteintheInternet whichoffersdomains Thenyouwillneedtocreateanaccount Hereissomemoreinformationaboutitasfollows TheBasicTechnologyOfE commerce RelatedReading Weneedtocollectsomeinformationinorderforustoregisteryournameorperformotherservicesforyou Ifyouareunfamiliarwithoureasy to useprocedures atanytimeyoumayclick Help top right iconorleftmenuitemformoreinformation Youmustagreetothefulltermsandconditionsofthenameregistrationagreementbeforerequestingservice Forthefulltextoftheagreementpleaseusethe Terms linkinthehelpsectionandreadthepagescarefully Forcurrentprices youmayalsowanttocheckoutthe PricingInformation linkifyouhavenotdonesoalready TheBasicTechnologyOfE commerce RelatedReading Byclickingonthe Accept buttonbelowand orbyrequestingthatAregisterorhostyourname