英美报刊选读unit 1.doc

课程名称英美报刊导读授课对象2013级本科生授课教师韩美英职 称讲师授课时间2014-2015学年第2学期课程类别公共必修课程授课方式全日制教学考核方式考试（ ）；考查（ ）课程教学总学时数32学时学 分 数2学分学时分配课堂讲授 学时； 实验课 学时教科书教科书名称 新编英语报刊导读作 者 朱锡明 王翠珍 刘丽出版社及出版时间2011年复旦大学出版社参考资料 1.新编英语报刊导读2.英语报刊阅读教程延 边 大 学 教 案第 1 周， 第 1 次课章 节名 称 Unit One Introduction to English News授 课方 式全日制教学 教学时数2学时教学目的要求1.To learn about the basic concepts in English journalism.2.To grasp some techniques in reading and understanding English newspapers and magazines.教学重点难点How to expand the students English vocabulary including the acronym of the well-known international organizations and associations.教学方法手段1. Investigate the students knowledge about the basic concepts about the mass media and then teach them what they have no idea of.2. Assign students to read some English newspapers of China, such as 21st Century, China Daily, Shanghai Daily, etc. and require them to report some important news in class.3. Lead the students to participate in commentary on current affairs and encourage them to present their discussion in class.教学基本内容、过程、学时分配；课堂讨论、练习、作业备 注Warm up Questions:1.Do you read any English newspapers or magazines? And what kind of news articles attract you?2.What English word comes into your mind when you select this course?Teaching Processes1. The definition of journalism(1)The collecting, writing, editing, and presentation of news or news articles in newspapers and magazines and in radio and television broadcasts.(2) Material written for publication in a newspaper or magazine or for broadcast.(3）The style of writing characteristic of material in newspapers and magazines, consisting of direct presentation of facts or occurrences with little attempt at analysis or interpretation.(4)Newspapers and magazines.(5)An academic course training students in journalism.(6)Written material of current interest or wide popular appeal.2.The mass media todayCommunication the process of sharing ideas, information, and messages with others in a particular time and place. Forms of communication(1)verbal communication (writing and talking) (2)nonverbal communication (facial expression, body language)(3)visual communication (pictures and images)(4)electronic communication ( telephone calls, Emails, cable TV, satellite broadcasts.) 3. Mass Communication MediaWhat is a medium? The channel through which a message travels from the source to the receiver.What is Mass Communication? The process by which a complex organization, with the aid of one or more machines produces public messages that are aimed at large heterogeneous (of different kinds), and scattered audience.What is Mass media? The means of communication that can reach many people at a time either by printed materials or electronic waves. These include newspapers, magazines, books, radio, television, movie, public relation and advertising. 4. News value and public interestNews value refers to the importance of the facts and details in the news that satisfy the publics interest in news. Public interest means the degree of attention that readers pay to the news reports. Newspaper editors determine the newsworthiness of a report by the following principles:A) Timeliness Is it a recent development or is it old news? B) Proximity接近, 亲近Is the story relevant to local readers? C) Conflicts Is the issue developing? Has it been resolvedor does anybody care? D) Prominence (eminence)突出, 显著 Are noteworthy people involved? E) Consequence or impact What effect will the story have on readers? F) Human interest Does it contain unique, interesting elements? Emotions of readers: curious, dramatic, etc.5. Other factors determining news valueInstincts of editors and reportersThe audienceThe news hole Availability of newsPhilosophy of the media outletPressure from publishersInfluence of advertisers Competition among media6. Some categories of newsIn terms of media: newspaper coverage (magazine, radio, TV, etc.)In terms of area: international, domestic, local, etc. In terms of nature: political, economic, sports, cultural, life, etc.In terms of timeliness: hard news vs. soft newsIn terms of style: spot news最新消息, news features, etc.7. Hard news vs. Soft newsHard news generally refers to up-to-the-minute news and events that are reported immediately.Soft news is background information or human-interest stories, which appeal to peoples curiosity, sympathy, skepticism, or amazement.Examples of soft news: China government presented Spain with two pandas A local resident who has a small part in a star- studded moviesubject matter Politics, war, economics and crime used to be considered hard news, while arts, entertainment and lifestyles were considered soft news.Blurring demarcation line: Is a story about the private life of a politician politics or entertainment? Is an article about “Tycoon buys looted treasure for nation” a business story or a cultural legacy story? Judging solely on subject matter, it can be difficult to tellthe tone of presentation A hard news story takes a factual approach: What happened? Who was involved? Where and when did it happen? Why? A soft news story tries instead to entertain or advise the reader. You may have come across newspaper or TV stories that promise news you can use. Examples: Tips on how to stretch properly before exercising; What to look for when buying a new computer.8. News of Public InterestDomestic politics (such as election, passage of laws, national peoples congress, etc. ) Domestic economy (such as tax cuts, employment, salary increases, interest rate, etc.) International events (such as wars, regional conflicts, terrorist attacks, etc.) Disasters and accidents (such as floods, earthquakes, tsunamis, bird flu, etc.) Social events (such as crime, illegal drugs, education reform, marriage, etc.)HomeworkQuestions for