科技策略分析.doc

科技策略分析Technological Strategy AnalysisFall, 2009Students:Graduate Institute of Technology ManagementTime:Wednesday 14:00-16:50Office:榮譽校區E-201-2Instructor:劉子歆E-mail:.twClassroomZB202Phone:(06)2606123-7793, 0928995993Introduction The environment of high-tech industry that managers confront has changed, is changing, and will continue to change. Therefore, understanding technological strategies is effective to analysis of high-tech industry. However, what technological strategies do you want to know? What theoretical background of technological strategy do you really know? Whose perspectives are very important to our understanding about technological strategy? In this course, we will take you to go through that you really need to know. We want students to “put on your strategic management hat” and see what being a manager in a high-tech industry is about.Textbooks Afuah, A. Innovation Management: Strategies, Implementation, and Profits. Oxford University Press.（中文本：創新管理，徐作聖、邱奕嘉譯，2003，華泰出版）Christensen C.M. and Raynor, M.E. The Innovators Solution: Creating and Sustaining Successful Growth. Harvard Business School Press.（中文本：創新者的解答，李芳齡、李田樹譯，2003，天下出版。）Chatterjee, S. FailSafe Strategies: Profit and Grow from Risks that Others Avoid. 2006.Wharton School Press.（中文本：萬全策略，郭庭魁、陳盈如譯，2006，培生出版。）Learning Materials English Academic Journal: Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, Organization Studies, Research Policy, R&D Management, Long Range Planning, Technovation, Technological Forecasting & Social Change, Journal of Business Research, Industrial and Corporate Change, International Journal of Technology Management, Journal of Business Venturing, Entrepreneurial Theory and PracticeChinese Academic Journal: 管理評論、管理學報、中山管理評論、台大管理論叢、資訊管理學報、組織與管理、交大管理學報English Practical Journal: Harvard Business Review, California Management Review, MIT Sloan Management ReviewChinese Practical Journal: 產業與管理論壇English Managerial Magazine: Business Week, FORTUNE MagazineChinese Managerial Magazine: 商業周刊、天下雜誌、遠見、今週刊、大師輕鬆讀、經理人月刊Grading Policy Participation30 % Presentation and Discussion30 % Report40 %Schedule and Design 9/16Course IntroductionCourse Orientation, Group Building9/23. Ch3 利潤的基礎：能力、稟賦與知識（創新管理）- Lecture Movie about technological strategy for group discussion9/30. Ch4 創新的來源與移轉（創新管理）- Lecture Ch1 成長的魔咒（創新者的解答）- Presentation and Discussion Ch1 富貴險中求：發現更多淘金機會（萬全策略） - Presentation and Discussion10/7. Ch5 辨識創新潛力（創新管理）- Lecture Ch2如何打敗最強的競爭者？（創新者的解答）- Presentation and Discussion Ch2 設計低風險策略的三步驟（萬全策略）- Presentation and Discussion10/14. Ch6 降低不確定性：技術趨勢、市場規律及創新策略的角色（創新管理）- Lecture Ch3 顧客想買什麼樣的產品？（創新者的解答）- Presentation and Discussion Ch3 辨識多重的能力組合（萬全策略）- Presentation and Discussion10/21. Ch7 選擇利潤點：動態競爭分析（創新管理）- Lecture Ch4 誰是產品的最佳顧客？（創新者的解答）- Presentation and Discussion Ch4 設計低能力風險策略（萬全策略）- Presentation and Discussion10/28. Ch8 策略選擇或環境決定論（創新管理）- Lecture Ch5 什麼該外包、什麼該自己做？（創新者的解答）- Presentation and Discussion Ch5 透過產出降低能力風險（萬全策略）- Presentation11/4. Ch9 辨認潛在競合者（創新管理）- Lecture Movie about technological strategy for group discussion11/11Midterm Report11/18. Ch11 執行所採取的決策（創新管理）- Lecture Ch6 如何避免大量商品化？（創新者的解答）- Presentation and Discussion Ch6 從結果到目標的架構中獲益（萬全策略）- Presentation and Discussion11/25. Ch12 保障企業的利潤（創新管理）- Lecture Ch7 你的組織適合破壞性創新嗎？（創新者的解答）- Presentation and Discussion Ch7 差異化進入策略的運用時機方式（萬全策略）- Presentation and Discussion12/2. Ch13 全球化創新（創新管理）- Lecture Ch8 有效管理策略發展流程（創新者的解答）- Presentation and Discussion Ch8 低價進入策略的運用時機與方式（萬全策略）- Presentation and Discussion12/9. Ch14 新興經濟體之創新（創新管理）- Lecture Ch9 有好資金、也有壞資金（創新者的解答）- Presentation and Discussion Ch9 塑造市場的策略：產品、流程、平台（萬全策略）- Presentation and Discussion12/16. Ch15 政府在創新的角色（創新管理）- Lecture Ch10 高階主管的角色（創新者的解答）- Presentation and Discussion Ch10 設計多重的移轉路徑（萬全策略）- Presentation and Discussion12/23高科技公司之個案討論：大立光電【資料來源：陳金枝、劉子歆、洪世章（2008），大立光電，2007，產業與管理論壇，10(4): 82-98。】 Movie about technological strategy for group discussion12/30 Sharing what youve learned