电子商务英语14.ppt

Keypoint usefultermsanddefinitionsofbusinessplanDifficultpoints thetipsofabusinessplan Requirement Bytheendofthislesson youshouldbeabletohaveagoodcommandof thetipsofabusinessplan commonly usedsentencesinwritingbusi nessplanBytheendofthislesson youshouldbeableto knowthepartofmarketinabusinessplan knowthepartofdevelopmentandproductioninabusinessplan knowthepartofsalesandmarketinginabusinessplan CreatinganEffectiveBusinessPlan II NewWords SkillTraining TheOutlineofaBusinessPlan商业计划书写作纲要在写出一份计划书之前 首先要决定出计划书的纲要 不同的项目 其计划书的纲要也不尽相同 一般来说 纲要包括如以下表格中所示的几个部分 每个部分的写作目的以及参考长度 Commonly usedSentencesinWritingBusinessPlan II 1 Tosecureastablefutureforallthoseconnectedwith MyCompany wehavesetthefollowinglongtermgoals 2 Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedbytradeindustryawards 3 Thedistinctivecompetitiveadvantageswhich MyCompany bringstothismarketare 4 Thephilosophyof MyCompany istopricenotjustaccordingtoourcosts butalsoaccordingtowhatthemarketwillpay 5 Ourtargetedminimumgrossprofitmar ginforacategorymustbeXX 6 Bypricingtothemarket I we willachievehighersalesandthereforeincreasemybuyingpower 7 Astheamountsofmypurchasesincrease myperunitcostsofshippingdecreaseand I we willachievehigherdiscountlevelsfrommysuppliers 8 Throughtheseeconomiesofscale manyitemscurrentlyonthemarketcanbesoldwithlowerprices yetahighernetprofit 9 Productpricingwillincludearangeofquantitydiscountsaswellasanearlypaymentdiscount 10 WehavealsoincludedfinancialstandardsascompiledbyDun BradstreetandRobertMorrisAssociates 11 Ourinitialmarketingcampaignwillallowustobookasufficientamountofbusinesssothatwecanimplementourtelephonecustomerservicesupportprogram 12 Though my our leadership I we willbeabletoreduceoverheadasapercentageofsalestherebyincreasingtheamountofprofittoberetainedinthebusiness 13 What MyCompany proposetousearejustgoodsolidbusinesssense economiesofscale andtheuseofefficientfinancialtechniques 14 Before I we setthepriceformycomplexwidgets I we determinedonaunitbasiswhatmycostsweregoingtobe 15 However sinceourcomplexwidgetsofferadditionalfeatures wefeltthatwecouldpriceitapproximately50 abovesimplewidgets 16 Widgetsremainedmuchastheoriginalproductionuntilwellintothe20thcenturywhencomputermodelingshowedthattherecouldbesomeenhancementsmadetothebasicwidget 17 Overthepastfewyears wehavenoticedanincreaseindemandforfulllawncareservices notjustgrasscuttingandsnowremoval 18 Weintendtoattackthismarketveryaggressivelythroughtheuseof 19 Asweareofferingauniqueservice informingthepublicofourcapabilitiesisofutmostimportance 20 Eventhoughthetechnologyusedtocreatethisproductisnew weexpectthatotherswillbeabletosubstantiallyreproduceourpatentedresultswithinXXyears ReadingMaterials TopTenInternetMannersQuestionsA