新教材英语教案Unit2.doc

大学实用英语（第一册）教案学校名称系部名称教师姓名单元教学计划课题名称 Unit 2课时 8课型讲授课；习题课教学目标1. To master some listening skills. 2.To know the importance of reading books;3. To master the new words and expressions and important sentence structures;4. To improve the students abilities to do the exercises independently;5. To master the extensive reading skills;6. To understand and fill in registration form and application form.重点、难点及解决方法Focus Points:a. Learn the important words and phrases;b. Learn to give an accurate summary for accurate comprehension of the passage;c. Learn the important language points;d. Learn the constitution of filling in registration form and application form. Difficult Points: a. How to use the new words and expressions well;b. How to use the transition words and expressions;c. How to master the related reading skills well;d. How to fill in registration form and application form Solutions:a. Do exercisesb. Give examplesc. Discuss important language points教学基本内容与教学设计Period 1 Listening and Speaking (45 minutes) Part A Listen and Repeat (15 minutes)Part B Listening Practice:Task 1 (5 minutes) Part C Speaking Practice (25 minutes)Period 2 New Words, Expressions & Details of TextA (45 minutes) Explain the new words and expressions in details (15 minutes)a. Important words: advertisement，advertising，agency，benefit，client， consume， exploitation，generate，invade，nuisance， persuasive，spamb. Important phrases: be designed to do，brand image，digital signage，embedin，mass media，mass production Details of Text A (30 minutes)Period 3 Exercises of text A (45 minutes)Period 4 New Words, Expressions & Details of Text B (45 minutes)Explain the new words and expressions in details (15 minutes)a. Important words: audience，billboard，emotional，ignore，interpret， process，recipient，reject，sportsman，subway b. Important phrases: a set of，web page，a two-way communication process Details of Text B: About the Internet (30 minutes)Period 5 Exercises of Text B (45 minutes)Period 6 Writing (45 minutes) Period 7 Exercises of Self-study Guide (45 minutes)Period 8 Exercises of Workbook (45 minutes) 教学基本内容与教学设计教学方法Audio-lingual Method(听说法) Explanation(讲授法) Exemplification(演示法) Practice(练习法) 教学手段Tape recorder; Multi-media课外学习安排Homework参考资料Information from the InternetReference bookOxford Advanced Learners English-Chinese Dictionary学习效果评测Phase testQuestion students in the classHomeworkPeriod 1备 注Topic: Unit 2Learning Objectives: Listening & SpeakingImportant Points: Learn to start a conversation Difficult Points : The Language for starting a conversation Teaching Method: Audio-lingualTeaching Tool: Tape recorder; Multi-media Teaching Procedures:STEP I Lead-in In the Listening and Speaking section of this unit, you will pick up the language for starting a conversation. In the Reading section, you will learn about something about advertising and advertisment. In the Writing section, you will learn to understand and fill in the registration form and application form. In the self-study Guide, Lets improve the use of English grammar.STEP II Stating learning objectivesThis period, we are going to learn how to start a conversation. STEP III New lessonPart A listen and repeat You are going to listen to some sentence patterns on how to start a conversation. Listen carefully and try to repeat. (Textbook P28)Functional Patterns：1）Start a conversation with comments on the weather Comment: Very cold, isnt it?Response: Yes, it is really very cold. Comment: Nice day, isnt it?Response: Yes, the weather is going to be warm all week.Comment: Lovely weather were having.Response: Yes, I enjoy it very much. Comment: The weather is terrible and I cant bear it. Response: Yes, it is the worst weather here, I think. 2）Start a conversation with comments on the activityComment: Its really a great party, isnt it?Response: Yes, I enjoy it very much.Comment: All the dishes smell delicious. I dont know which to try first.Response: Please help yourself to some fish. It must be very tasty.Comment: I hope the Rocket will win.Response: Im sure they will. Comment: The performance is splendid, isnt it? Response: Yes, it is a successful performance. 3）Start a conversation with requestsRequest: Excuse me, will you please tell me the way to the post office?Response: Well, go straight along this road.Request: Excuse me, may I join in your conversation?Response: You are welcome.Request: Sorry to interrupt, may I have a few word with you?Response: Go ahead.Request: I hope you wont mind. Would you do me a favor, please? Response: My pleasure. Part B Listening Practice:Task 1Listen to the dialogue twice and fill in the missing words.A: Cold, isnt it?jB: Yes, its getting colder and colder.A: My name is David Smith. Nice to meet you.B: I am Lucy Owens. Nice to meet you too.A: Are you new here?B: Yes. I am a new intern in the company.A: Great! I am an intern, too.Part C Speaking PracticeActivity 1 Make a conversation with your partner, starting with comments on the weather.Example for imitationSpeaker A: A nice day, isnt it?Speaker B: Yes, it is wonderful for our walking trip. Supplementary examples for making your conversationa sunny day for outdoor sportsSpeaker A: A sunny day, isnt it? Speaker B: Yes, it is wonderful for boating.a cold rainy dayto play indoor gamesSpeaker A: Its a cold rainy day again today. Speaker B: Yes, Anna, we cant take a walk outside today, Im afraid.an agreeable weatherfor a short tripSpeaker A: What an agreeable day today! Speaker B: Yes. What do you think about going to the Great Wall?Speaker A: Great! I couldnt agree more.a hot weatherto go swimmingSpeaker A: The forecast says it will be a hot day.Speaker B: I want to swim after work. How about you?Speaker A: Good. Where to meet then?Activity 2 Make a conversation with your partner, starting with comments on the NBA games.Example for imitationSpeaker A: Im fan of the Rockets, so I like the Rockets most. Speaker B: Do you? But Im a big fan of the Lakers.Supplementary examples for making your conversationthe home teamSpeaker A: Do you believe that the home team will win? Speaker B: Absolutely. the guest teamSpeaker A: Its really a hard match, isnt it? Speaker B: Yes. Our guest team is really tough. to play wellSpeaker A: I hope you wont mind. They really play well with a lead.Speaker B: Thats right. They know its an important game.to win the gameSpeaker A: It seems hard to tell who will win the game. Speaker B: I guess the game will end in a tie.to lose the gameSpeaker A: I still cant believe we lost the big game.Speaker B: They played well in the first half. However, they were totally different in the second half.to take the leadSpeaker A: Great win for the Lakers. How do you think about it? Speaker B: I feel terrible. We Rocket lost the game. When the Lakers took the lead in the 4th quarter, I knew it would be over.Activity 3 Make a conversation with your partner, starting with requests.Example for imitationSpeaker A: Excuse me. May I join in your discussion? Speaker B: You are welcome. to do me a favorSpeaker A: Excuse me, would you like to do me a favor? Speaker B: Sure. Whats it? to make way for meSpeaker A: Please make way for her.Speaker B: No problem. to exchange our seatsSpeaker A: If you like the seat, I can exchange seats with you.Speaker B: Its so kind of you. I just want sit next to my friend. to share the table with youSpeaker A: Excuse me, would you mind sharing the table with that lady?Speaker B: No, I wouldnt mind. to explainSpeaker A: Sorry to interrupt you, but do you know how to fill out the form? Speaker B: Yes, I do. Let me see. to tell me what to do to rent an apartment hereSpeaker A: I wonder if I could ask you a few questions about renting an apartment here.Speaker B: Id be glad to.STEP IV SummaryBy the end of this class, you have picked up language for starting a conversation.STEP V Homework1.Practice starting a conversation by making conversations with your partner with the expressions provided in Part C.2.Preview Text A by completing Task1 and Task 2.Notes after teaching:Period 2Topic: Text A (Unit2)Learning objectives: 1.Learn the new words and expressions of Text A.2.Understand the main idea of Text A Important points: 1. New words and expressions of Text A.2. Useful sentence structures in Text A Difficult points: Understanding the main idea of Text ATeaching tool: A tape recorder, multi-media Teaching procedures:STEP I Check and ReviewSTEP II Stating learning objectivesThis period, we are going to learn Text A.STEP III New Words and Expressions 1. advertising dvtaz n.广告业,做广告e.g. Advertising encourages sales. 广告有助于提高销量。 Advertising aims to make people aware of a product and favourably inclined towards it. 广告的目的是让人认识产品然后产生好感。adj. 广告的e.g. The advertising campaign is aimed primarily at young people. 这个广告宣传活动主要是针对年轻人的。 Some advertising slogans should be debunked. 某些夸大的广告用语应予揭露。 A letter headed Advertising Mania appeared in the paper. 报纸上出现了一封题为“广告热”的信比较：advertisementdv:tismnt n. 广告，启示e.g.He glanced his eyes down the classified advertisements.他浏览分类广告栏。If you want to sell your old sofa, why not put an advertisement in the local newspaper? 如果你想卖掉旧沙发, 为何不在本地报纸上登个广告呢?2. agency eidnsi n.代理，代理处e.g. an advertising agency 广告社 employment agency 职业介绍所 travel agency 旅行社3. benefit benifit n. 益处，津贴e.g. the benefits of modern medicine 现代医学的益处 He couldnt see the benefit of arguing any longer他看不出再争论下去有什么好处。child benefit 儿童补助金housing benefit 住房补助vt. 使受益e.g. We should spend the money on something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。4.client klaint n.当事人，委托人，客户e.g. She cant come to the telephone, shes serving a client. 她不能来接电话, 她正在接待一位顾客。a lawyers client 律师的委托人 a doctors client 医生的病人a regular client 固定的主顾5.consume knsju:m vt.消耗，消费e.g Arguing about details consumed many hours of the committees valuable time. 争论细节问题耗费了委员会数小时宝贵的时间。 consume ones energy 消耗精力6.exploitation eksplten n.利用，剥削e.g. her ruthless exploitation of popular fear她对大众恐惧心理的无情利用 societies based on the exploitation of slaves 基于奴隶剥削的社会 They can build a more harmonious society once inequality and exploitationare removed. 消除了不均与剥削, 他们就能建立一个更为和谐的社会。7.generate denreit vt. 生成, 产生，发生e.g.This new boiler generates more heat than the old one. 这个新锅炉产生的热量比旧锅炉多。generate electricity 发电 generate hope 产生希望Tourism generates new job opportunity. 旅游业会带来新的就业机会。8.invade inveid vt. 侵入，拥入e.g.He ordered the army to invade at dawn.他命令军队在拂晓入侵。Thousands of tourists invaded the old town. 数以千计的游客涌入那古老的镇上。 The disease invades their bodies. 疾病侵袭了他们的身体。9.nuisance nju:sns n.讨厌的东西,讨厌的人e.g.The dog is a terrible nuisance. 这只狗真令人讨厌。Its a nuisance having to go back tomorrow. 明天不得不回去, 真烦人！What a nuisance! 真麻烦！10.persuasive pswesv adj.有说服力的e.g. He made a persuasive argument. 他发表了很有说服力的论点。 His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。 The evidence was not really persuasive enough. 证据并不是太有说服力。11.spam spm n.U垃圾邮件e.g.There is a lot of spam in my E-mail. 我的电子邮箱里有很多垃圾邮件。Important Phrases: 1.be designed to do:旨在，目的是e.g. The programmeis designed to help people who have been out of work for a long time. 这项计划的目的是为长期失业者提供帮助。2. brand image: 品牌形象e.g. brand planning and brand image building. 品牌规划和品牌形象建设3.digital signage: 数字标牌，电子看板。（在大型商场、超市、酒店大堂、饭店、影院及其他人流汇聚的公共场所，通过大屏幕终端显示设备，发布商业、财经和娱乐信息的多媒体专业视听系统。）e.g.There is a digital signage in this big store. 这家商场有一个数字看板。4.embedin: 使嵌入 e.g. The bullet embedded itself in the wall. 子弹射进了墙里。These attitudes are deeply embedded in our society. 这些看法在我们这个社会中根深蒂固。5.mass media:大众传媒e.g. Mass media is very important for advertisements.大众媒介对广告来说很重要。6. mass production:大量生产e.g. Soon the car will go into mass production. 这种小汽车不久即可投入批量生产。Step IV Details of the text A: AdvertisingLanguage Points:Para. 1:1. communicate a message .传达信息 2. benefit sb. /sth. 对. 有益，有益于3. However, advertising does attempt to persuade customers to purchase or to consume more of a particular brand of product or service. 然而,广告的确试图说服客户更多地购买或使用某一品牌的产品或服务。 “does” 在此处为强调，意思是“的确，确实”，强调“attempt”。4. persuade sb. to do sth. 说服某人去做某事 e.g. A good advertisement will successfully persuade people to buy some goods or service. 好的广告能成功说服人们去购买某种产品或服务。 The parents persuaded the son to quit computer game and continue his schooling. 他父母说服他放弃电脑游戏去继续上学。Para. 2:1. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the “brand image”.许多广告旨在通过创立和再造“品牌形象”来促进那些产品和服务消费增长。be designed to: 目的是2. For these purposes, advertisements sometimes embed their persuasive message in factual information. 为了达到这些目的，广告有时将一些劝诱性信息融入产品的介绍中。 embed in 将嵌入3. on behalf of 代表(或为)说话， e.g. I must on behalf of my company thank you again for your generous help. 我必须代表我的公司再次感谢你们对我慷慨的帮助。Para. 3:1. While advertising can be seen as necessary for economic growth, it is not without social costs. 尽管可以把广告视为促进经济增长的必要因素,但并非没有社会成本。 “while”引导让步状语从句。2. so as to 如此.以至于 e.g. The film is so popular as to have been accepted by different kinds of people. 这部电影非常受人欢迎，不同行业的人都能接受。3. as well as 除之外,还 e.g.You must deposit 500 as well as the first months rent. 除了第一个月的租赁费，你还要必须付500英镑押金。 比较and as well, 以及，又 e.g. He has been to Canada, Iran, Japan and Belgium as well. 他去过加拿大、伊朗、日本以及比利时。4.Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. 广告正越来越多地入侵公共空间，如学校，一些评论家们甚至认为这是对 儿童智力的一种侵害。 “which”引导的非限制定语从句,代替前面的“Advertising is increasingly invading public spaces”这个事实。STEP V SummaryBy the end of this class, you have understood Text A.STEP VI HomeworkDo the exercises of Text A and grasp the new words and expressionsNotes after teaching:Period 3Topic: Exercises of Text A (Unit 2)Important points: Task 1 Difficult points : Task3Teaching tool: multi-media Teaching procedures:STEP I Check and Review (Read the new words and expressions of Text A)STEP II Stating learning objectivesThis period, we are going to do the exercises of Text ASTEP III Exercises of Text ATask 1 Decide the following statements are true or false 1. Advertising communicates a message which persuades consumers to purchase products or services. T2. Advertisements can increase consumption of products and services without any creation and reinvention of the brand image. F3. There are many media used for advertising products or services. T4. All forms of spam have become a financial burden on advertising agencies. F5. Advertising can be seen as necessary for economic growth because it brings us more choices without any cost. FTask 2 Choose the best answer to each question. 1. To some extent, advertising seems to be a useful tool to help sell D A. products B. brand image C. services D. products and services2. In order to create the brand image, advertise-ments sometimes embed their persuasive message in A A. communication processB. announcement C. factual informationD. advertising skills 3. Whats not the purpose of advertisements? D A. To arouse the interest of the public. B. To draw more attention to those products and services. C. To generate increased consumption of those products and services. D. To invade public spaces. 4. Which of the following is growing as a major new media? D A. Billboard. B. Radio. C. Magazine. D. Digital signage. 5. Whats peoples common opinion about spam? B A. It is useful. B. It is a nuisance. C. It brings financial benefit. D. It brings provides more information.Task 3 Fill in the blanks with the proper words or phrases given below, changing the forms if municate brand image on behalf of consume be designed to increase produce embed 1. It is widely believed that advertisements are now consuming much of peoples time. 2. Salesmen should be able to communicate easily with customers.3. A lot of advertisements are designed to help sell products and services. 4. I must, on behalf of my company , thank you again for your generous help. 5. Its necessary for a company to build up close relationship with key customers and create the brand image . Task 4. Translate the following sent