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Preview Currently, morals are very confusing, even not wanted, by many people. Television and films have helped change present standards of right and wrong behavior. Every day, unconscious brain mapping is imposed on trusting victims who are not aware of how seeing repeated images, acts and ideas affects their thinking. People see thousands of different ways to behave and more challenges to authority than ever before in history. What used to be wrong or not suitable is presented as not in fashion or in the best interests of the individual. Society has thus been robbed of clear standards to guide human behavior. Instead, feelings dictate decisions: if something feels good, do it. And acquiring money blinds people so much, they do not even recognize that morals no longer exist. Careful, continual use of responsible moral standards such as those discussed in this unit can benefit our common good.Being Honest and Open My grandparents believed that you were either honest or you were not. There was no middle point. They had a simple saying hanging on their living-room wall: Life is like a field of newly fallen snow. Where I choose to walk every step will show. They didnt have to talk about it; they demonstrated this truth by their life style. They understood instinctively that integrity involves having a personal standard of morality and boundaries that does not sell out to convenience and that is not relative to the situation at hand. Integrity is an inner compass for judging your behavior. Unfortunately, integrity is in short supply today and getting scarcer. But it is the real bottom line in every area of society and a discipline we must demand of ourselves. A good test for this value is to apply what I call the Integrity Triangle,which consists of three key principles: Stand firmly for your convictions when confronted with personal pressure. Theres a story told about a surgical nurses assistance during her first day on the medical team at a well-known hospital. She was responsible for ensuring that all surgical instruments and materials were accounted for during an operation. The nurse said to the surgeon, Youve only removed 11 sponges, and we used 12. We need to find the last one. I removed them all, the surgeon assured her. Well close now. You cant do that, sir, protested the nurse. Think of the patient. Smiling, the surgeon lifted his foot and showed the nurse the twelfth sponge. Youll do just fine in this or any other hospital, he assured her. When you know youre right, you cant concede. Always give others credit that is rightfully theirs. Dont be afraid of those who might have a better idea or who might even be more intelligent than you are. David Ogilvy, founder of the advertising firm Ogilvy & Mather, clarified this point to his newly appointed office heads by sending each of them a Russian nesting doll with five progressively smaller figures inside. His message was contained in the smallest doll: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants. And that is precisely what O&M became one of the largest and most respected advertising organisations in the world. Be honest and open about who you really are. People who lack genuine core values rely on external factors their looks or status in order to feel good about themselves. Inevitably they will do everything they can to preserve this false mask, but they will do very little to enhance their inner value and personal growth. So be yourself. Dont engage in a personal cover-up of areas that are unpleasing in your life. Tough times never last but tough people do, as Robert Schuller says. In other words, face reality and be mature in your responses to lifes challenges. Self-respect and a clear conscience are powerful components of integrity and are the basis for enriching your relationships with others. Integrity means you do what you do because its right and not just fashionable or politically correct. A life of principle, of not yielding to the tempti
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