公司分析研究报告PPT.ppt

PRESENTEDBYROWLING MANDY ANDTERRY INASSOCIATIONWITHNICKY VICKY ELVIRA FANNY ANDJOYCE December19 2016 GrowthStrategy NonprogrammedDecision CompetitiveStrategy 1993CreatingDomesticToppingSoftwareEnterprise WinMate4 0 RichWin4 2 RichWin97 Talentsbring in Tech systemsbring in SRSNET1996 SINA1998 SportsForum GamesForum TourismForum 1996MarchingTowardInternet 1999 4 17新浪网名人访谈开通在即 在新浪网直播间里著名导演张艺谋与网友畅谈他的新片 一个都不能少 1999 9 19月1日 一个以面向全球各类投资者 提供实时金融 商贸信息服务的新频道 新浪财经 以全新的面貌闪亮登场 1999 9 13新浪网生活空间推出全国酒店预定1999 9 16新浪网生活频道推出全国电子地图查询1999 9 22新浪网新闻中心推出地方新闻 GROWTHSTRATEGY Followme littlebirdie 1999 11 1新浪电商正式开业1999 11 17新浪搜索引擎推出新浪搜索1999 11 22新浪生活空间机票预订服务开通1999 11 26新浪生活空间娱乐栏目发布1999 11 26国内足坛 国际足坛栏目改版 国际开辟了五大联赛 意甲 英超 德甲 西甲 法甲专栏2000 4 14新浪网正式申请在美国NASDAQ上市 2004 06 14新浪免费邮箱全面扩容2005 06 30新浪正式推出自主研发搜索引擎 爱问 2005 9 8新浪推出新浪博客2006 12 6新浪推出新浪播客2009 8 14新浪推出新浪微博2013 9 19新浪推出移动支付2014 4 17新浪微博在美国NASDAQ上市 COMPETITIVESTRATEGY Non programmedDecision 180million InvestmentCo ofSinaBritishVirginIs ACEOwhodoesthebestmagic CharlesChao SixKeyElementsinOrganizationalDesignofSina WorkSpecialization FunctionalDepartmentalization ProductDepartmentalization FiveMajorBusinessSinaNetworkSinaMobileSinaCommunitySinaEnterpriseServicesSinaE commerce Accordingtovariouscustomergroups sinasetsupdifferentbusinesschannels 科技频道TechnologyChannel财经频道FinanceChannel汽车频道CarChannel房产频道HouseChannel游戏频道GameChannel女性频道WomenChannel新浪读书SinaReading新浪旅游SinaTraveling新浪视频SinaVideo CustomerDepartmentalization GeographicDepartmentalization AuthorityandResponsibility Spanofcontrol Centralization Decentralization SettingthegoalImplementationofthegoalJudgingcapabilityofemployees Formalization ConflictsofinterestComplywithlawCompanyreportsReportillegalandviolatedbehaviorsObeytherules OrganizationalStructure 创立之初 世界在你眼中 创业之中 你的网上新世界 发展阶段 奔腾不息 领先地位 一切由你开始 OrganizationalCulture Leading MotivatingandRewardingEmployees Leadership Maslow sHierarchyofNeedsTheory Esteem Social Safety Physiological Self actualisation Esteem Social Safety Physiological Self Actualisation Clubs Birthdayparties Training AnnualParties Coaching Awards Year endBonuses Medals KPIs KeyPerformanceIndicators CEOs PresidentsofSina 1999 03 1999 09 JimSha沙正治1999 09 2001 06 WangZhidong王志东2001 06 2003 05 MaoDaolin茅道临2003 05 2006 05 WangYan汪延2006 05 present CharlesChao曹国伟 FudanUniversityUniversityofTexasatAustinUniversityofOklahomaPricewaterhouseCoopers WhatTraitsDoesCharlesChaoHave 我觉得 能否成为领导的关键是他能不能做决策 敢不敢做决策 有时候他的决策不一定是对的 但他必须在必要时做出决策 这是对一个人真正的领导能力的考验 新浪首席执行官兼总裁曹国伟在2009年中国企业领袖年会上对如何培养领导力的阐述 14August 2009 Nov 2005 Mar 2008 Apr 2005 Apr 2005 Baidu空间 July 2006 SocialNetworkingSites SocialMedia BusinesssavvyAssertivenessVisionIntelligence Chao sLeadership Anacquisitioninwhichtheacquiringgroupisledbythecompany sownmanagementandexecutives Takeover收购Ledbyoutsideinvestors MBO管理层收购Ledbyitsownmanagement MBO ManagementBuy Outs Chao sLeadership Sina MajorShareholders Signed 180milliondebtfinancing 债务融资 frominvestmentfundcompanies 投资基金公司 9 84 Managers Alldirectorsandexecutiveofficersasagroup 3 1 T RowePriceAssociates Inc BlackRock Inc OppenheimerFunds Inc 9 65 6 79 Chao sLeadership Managers 9 41 3 1 Atransactionalleader money power Sina MajorShareholders 3 2 9 84 Path goalmodel Supportive Participative Achievement oriented Leaderbehaviour Participative Laissez faire Directive Autocratic TheFiedlerModel Relation