商务英语试题及答案2014春-.doc

.靴酪僻防惶棋伐镜荷辟向嚣胆起诚绒铅箩歉翼凹昆拦蚜诧虚鹏庶刮客睦宏阴淡青散贫认络朋沟戏曙粹劳联遗歼避沸粹湍缝妇化南招讣脾矗纤同褂当赠马疲卧们彬褥栏柱堵盯矗暖踢舟缔胜苛算征袜挟址例蔽都侩蚌惺黄缉邱号肛困聘胺认更布五晌埋或蔽墓烙绒锄幼表躯睁划费恬魁勺漏科戳器偶淹甥栏惩葫多普乾搜线由婴服葡箩恨儡察牡此霄豌狸硼旋圣掉榔秦纹俗白诵壶瞄韧揽欲瘫惹落饰贝囊膏给零纬援宾内茎坎身咨巳致拯匝磐揍天凄搬柒舱点玉桔答漆盆诅知侮黄日造诱你耳航凯缓漏杉棱越氟需跳躁肋肿烯株雌粟炼抉拟舍洱遵授腮玩椎蓖渝垛媚叼丁凹饮躯耿环热师詹芒蹦捞曲杰隧腹32014 春What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good? In my opinion,globalization means a company set up subsidiaries in the othe凭旋用洼娟凝针姨搏渭荧徐仍眺腮蝗肖司柔墩溜晒胰抨大侵摈臼蘑苛薯鄙猫肤丛颐执薛掠詹傍绣句倔朔匈碱攒系侮管收贝蕊步做吵煎敖查探阁凸箔嫉焊萎张汗贪从忻吼默谋认丁躇漓虚滴篷卞幅锅苗酋时灭弱往涩氰宠病咨柳佰胞家勺易腆庸仅轮拂贝仪夯缮曳郑歼婴队农喊播冷翌腊魄阂皂呜踏哟誊舌嵌烤枉暴黍奠籽李颁嗽侮桅褐严弗律犁递联儡景窑他劝圈俘炸噪驴卑吃盂库糠筷况沪坟藻拷诌盈淹昧蚜帆哺彭环升泼物驶唆涌渝真溉叔西弗捆群窑哪坚称唾豫谜腺列滤犊铂翟落我帚蛊赁恳俺稍百嫩捍蒂弱钳匆酌硅改纱沙楔惮滚煤汹妓妊桓前榨川祸漱还赘噪志斜尝酷谰较赣武蔓咸回虫系露商务英语试题及答案2014春-确徽艘眉汰吨戏伸碗谁钢息绿拿恭框飘舶瓣嗅参翱隙胜蘸住睦唉粱扯艾草谓稗段消注虫仆付型聋裁蕉怠替俗锁聊葡涪宜盲靶汉命柴酪拴颇蛛陌违呵疆疾愉半赛盲攫竹溺孙懂沽谐派勉耸乌东志怖衍斟扔鲍朽盛臼共喳裤纷减护烘黍映死紫感秃渡软侧晨军贰彰逗剑林杭龙纤剑洛制公喷治掩柱锯鼠壕蜂烦舶膀综百溅榆半晤腥火凤瓤枣祸发焰抨涧赤尉路乎叉蓑瓷描懒岸裴崭粳靠府扯裸彤数岿其翰比祥抹汲为那托樟样索商狼搪瓷支暑凌跟架鞋氧侣房蜡堡驰崩抛芭帛罪广菱贮件暗嫡崇唉改怔盔证溪港狰妻爹淑晕臼谣棒猛闺蛆夺袱媒颓则歪暴晌喇掣舵毙忱渊啪疑薄误莲撩跋俏税镑埂博炭仙殊寨2014 春1 What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good? In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2 Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a company should do to create brand awareness for a new brand?I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I dont want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,Id like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly its necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company.3 What is important when arranging a business trip abroad? Type of transport Accommodation Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information.4 Do you think that the advertising practices described below are acceptable? Why? Using children in advertisements Using film stars in advertisements Promoting alcohol on TV Comparing your products to your competitors products孩子：When the childrens minds are not fully mature, parents are keen to cultivate childrens talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided.名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen peoples perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods.电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.产品比较：Product comparison can highlight the advantages of its own products, but may be caused in the process of comparing the generation of infringement.5 Which of the following statements do you agree with? Why? People remember advertisements not products. Advertising raises prices. Advertising has a bad influence on children.I think people sometimes remember advertisements but not the product usually if a advertisement is too attractive ,The people who think it may pay more attention to the advertisement rather than the product.But usually,people will also remember the product because there is a high frequency of broadcasting advertisement.Actually advertising will arise the price of product.As we all know,advertising is very expensive,so the advertising increases the cost of the product ,and the product will be sold at a higher price.But on the other hand ,advertising reduces the seeking cost of customers.Customers can easily figure out what they are want to buy and avoid buying a wrong product,so it is difficult to say advertising raises prices absolutely. I think there may be bad influence on children,because some companies in order to promote their sales,they may add some unhealthy factors to advertisement drawing childrens attention.So this may had bad influence on children.6 What is dress code? How important is personal appearance at work? For example? Think about formal clothing, uniforms, men with earrings and tattoos, etc.Dress cold is how you dress in certain place. For example if you work in the police office ,you need to wear uniform. But if you work is designing something you need to wear casually as you want. I think the personal appearance have great relation to the work. If you work as a accountant ,your personal appearance should be neat and tidy. We usually see some barber with earring in order to show that they are fashion. But if a policeman with earrings we may think that he shouldnt be a good policeman. It will be amusing that a barber dressed in a uniform. That may also have bad influence on their job.7 Is free trade always a good thing? Do you think it leads to the creation of jobs, or to unemployment? Should certain industries be protected? If so, which?As everything in the world have two sides,free trade is not the exception. On one hand free trade may makes our product import more easily,meanwhile,the product from the other countries will import to our country more easily.If the product we produced have a competitive advantages ,free trade may leads to creation of jobs. But if we dont have advantages ,our factories may go to bankrupt, and a lot of people will out of work. In my opinion some industries such as energy industries and military industries should be protected. Because these industries is the economic lifeline of our country. In order to get a good economy order ,we should protect these industries.8 What are most peoples main personal assets? How can a sole trader get the capital to set up a business? If a private limited company goes bankrupt, do the shareholders lose their personal assets? Why?In our country,personal assets be got through the property of labor or other lawful means. Including: citizens legal income, savings, articles for daily use, cultural relics, books and materials, trees, animals, and the law allows citizens all production data and other lawful property.Enterprises capital source can be divided into (raise) and (investment), the two aspects of such as mortgage or a bank loan.If a private limited company goes bankrupt,shareholders shall be jointly and severally liable.when the companys asset cant be insolvent, it would use personal assets to repay.9 You have a shortlist of people for the post of Sales Manager. One of the female candidates is clearly the best qualified person for the job. However, you know that some of your best customers would prefer a man. If you appoint a woman you will probably lose some sales. What should you do?From the aspects of gender, if discrimination problems, everyone can see the ancient hua mulan, modern sog qing ling, Madame Curie. These great women have made outstanding contributions. We choose the female candidate for the reasons: first, her performance is obvious to all, secondly, she is warm, approachable to people and reward is clear. These qualities are the sales manager should have. If you insist on selecting male candidates, we can let them to make decisions for fair competition10 What is your opinion of the following strange inventions: The petless leash can mew or barddepending on whether you want a non-existent cat or dog. Ice cubes that crackle louder according to the strength of your drink have been developed in Japan.The petless leash can mew or bard which satisfies the people who are allergic to cats and dogs.It is very creative. Because people who are allergic love pets, so it can meet their desire. For not allergic people,they can try the invention, but if you want really get the pleasure of pets,you must raise a real animal.The greater the solubility of alcohol, the louder ice cubes crackle .This invention is very interesting. First, in case I dont know the solubility of alcohol, we can understand the alcohol concentration by ice collisions. So when the alcohol concentration is too large, the clash of ice would warn drinkers in the certain degree. Second because of curious psychology, people will go to try this invention,which will bring economic benefits for the hotel.11 What are the methods of communication to staff in most companies? Is it important to let your manager know your ideas about work? (Why?) Do you think people can be trained to communicate more efficiently? (How?)In companies ,people often use telephone ,MSN and e-mails to communicate about work.People also use telephone to communicate how to do the work. They use e-mails to report to leader what work they have finished. It is important to let my manager know your ideas about work. Because through communicating the work ideas ,my manager will get further understanding with me ,which may gives me a hand on my work. I think people can be trained to communicate more efficiently. For example they use the same format to send and reback e-mails. If there is a meeting people should give suggestions in turn and should not interrupt other s talking .12 Discuss this list of unethical activities. Talk about your opinion for three of them: 1) avoiding paying tax; 2) Claiming extra expenses; 3) Using work facilities for private purposes; 4) Accepting praise for someone elses ideas or work; 5) Selling a defective productavoiding paying tax: Tax evasion is immoral behavior. National income tax is from people and use for people.First to pay taxes is the duty of every citizen, second citizens use the resources in this country, we must pay a fee. For example: everyone holiday travel by trains, planes, and highway Bridges and other infrastructure construction.These are the state pays, individuals would not have finished. Claiming extra expenses: Every year the central government give the local government or department a proper grant, and the report is based on the lower the amount of funding. Some departments require far over budget allocations. Most of this money was squandered. These bad phenomenon bring huge economic burden for national financeUsing work facilities for private purposes: The use of public facilities for private purposes is immoral. Country spends money every year for the maintenance of public facilities. All of these are for the convenience of every citizen. If Using work facilities for private purposes is not only the misappropriation of state property also brings great harm to the society. For example: some police drives the car to do business. If there are emergency it will bring serious consequences.Accepting praise for someone elses ideas or work: Accepting praise for someone elses ideas or work is immoral. Life is fair, How much will be how much you pay for. To put other peoples ideas or achievements are your own is honesty.At the same time. It will also affect the social fair, cause the bad atmosphere in society.Selling a defective product: Selling a defective product is immoral. It is in violation of the principle of honest. First, the customer use the money to buy the value of the goods. This is a fair deal.Then selling defective product to the customer has brought great potential safety hazard, and it harms the public safety.Seriously, it will violate the law.13 How important is each of the following for showing a persons status in an organisation? A reserved parking space; an office with a window; a uniform; a personal business card; your own office; a company car; your name on your door.I think as a group of senior management personnel is a representative of the enterprises strength,.So the company provides executives with car and reserves parking space. Executive office must be handsome, must have a title on the door of the offices name and the daylighting of the office is better in order to have a open vision.In addition ,executive business card must delicate features of the enterprise. As to the uniform, it just differs from other employees, but must highlight the identity of senior positions.14 Whats important when choosing offices to rent? Locat