翻译资格考试lecture 09背诵-.doc

Lecture 9I1. 我们正在进一步了解当地的户外媒体资源。2. 我们的户外纵向广告牌影响力强、价格合理。3. 通常来说，户外墙体广告需要投放至少一年。4. 这个“三面翻”广告牌，每两个广告翻转进行交替翻转的间隔时长是多少？5. 公交车站媒体广告的最短连续投放期是多长时间？6. 这个调查结果显示了我们的每幅广告牌的平均受众数量是多少。7. 我本来很喜欢横版标牌广告，可惜这个城市已经拆除了所有的横版广告牌。8. 我们在交通要道与主要公路上拥有超过100个超大LED广告牌。9. 楼宇电视广告体系可以让我们的广告更易接触到白领受众。10. 我们需要一家能够覆盖城市内重点位置户外广告牌的代理商。11. 据我所知，这些新建好的出租车乘降站正在诚邀各企业在其标牌上打广告。12. 我认为在公交车站做广告，可以更有效地吸引本地普通群众来观看我们的展览。13. 尽管这里在上下班高峰时段有庞大的客流量，但是人们都太忙，很难注意到我们的海报。14. 我强烈推荐使用户外壁挂式广告，可以接触到众多消费者，同时产生巨大的影响力。15. 你知道哪家媒体公司在本地市场拥有“超大户外广告牌”的最多网点吗？16. 我觉得对于大多数乘客来说，公交车载频道上的电视广告更生动、更有吸引力。17. 你也许认为没有必要在“楼宇电视媒体”和“电梯间框架海报媒体”上打广告，但是我却认为这些广告形式会成为我们现有宣传方案的完美补充。18. 80%的店面广告具有背光照明，可以全天候保证可见度，司机与行人都能看到。19. 本地计程车不允许进行车体广告，但是你可以在司机座位后方的海报上打广告。20. 您今年可以有新的选择-我们刚刚推出了出租车LED媒体，即每台出租车后窗的位置配备LED文字显示装置。21. 与电视、广播或平面媒体不同，消费者不可能把户外媒体转台、快进、翻页或者关闭浏览窗口。户外媒体可能是消费者惟一无法控制到的媒体。而广告发布者却可以充分掌控广告呈现地点和形式。随着其他媒体有效性的减退，户外媒体却拥有越来越广泛的受众-特别是现代人，把越来越多的时间花在交通通勤方面。22. 能制作静态标语与流媒体视频文件的广告吗？23. 根据该项报告，60%的网络用户不喜欢弹出式广告。24. 网站会利用电子邮件，自动给往年的参展商发送邀请函。25. 跟随鼠标的广告，会让浏览网页的人无法忽视。26. 如果目标客户群是大学生，你会选择在哪里做网络宣传？27. 当您在本次展会网站上注册成功后，就可以开展展品的宣传活动。28. 在互联网手机网络上做广告，会帮助我们争取到许多高端客户。29. 我正在考虑向所有本地手机号码发送本次“媒体展”的相关信息。30. 我们要召开的是“时尚电子产品展”，所以一定不能忘记在新媒体上做广告。31. 我从来不会去看网页边沿的广告，所以我认为如果在那里做展会广告简直是一种浪费。32. 我想在展会网站上使用视频广告，在其他合作网站上使用静态广告。33. 实际上，去年有31%看过展会视频广告的观众，后来为了进一步了解相关信息，登录了我们的展会网站。34. 根据抽样调查的结果，在观看网上视频广告的人群中，有16%会由于广告的作用而购买产品或服务。35. 经过两个月的网上广告宣传，今年服装展的展位已经差不多抢订一空。消息真是令人欢欣鼓舞。36. 由于我们没有资源和精力建立专门的展会网站，所以可以在几大门户网站上做广告，比如新浪网、搜狐网、网易。37. 由于许多人都会把自己的网络浏览器设置很高的安全级别，因此弹出式广告很容易被拦截。38. 越来越多的人使用便携式媒体设备，比如MP4和智能手机，下载并浏览播客文件。39. 这个画面太有趣了；我有可能看过这段播客内容后，就会立刻登录展会的网站。40. 为了本次“厨具与调料展览会”，挖掘一些优秀的美食博客，我们会与博主商谈在其博客上打广告的相关事宜。41. 门户网站的覆盖率也许比较高，但这并不代表它们可以直接抵达目标顾客群。42. “播客”是指一系列数码影音媒体文件，可以在网上发布或下载。“播客”区别于其他网络媒体文件的主要特点是其具有专门的应用软件，比如iTunes, Zune, Juice以及Winamp。这些应用软件可自动识别并下载最新发布的文件，并自动存储在使用者的电脑或其他媒体设备中，以备离线后使用。“博客”已逐渐成为影响年轻人最为强大的媒体形式，同时吸引了许多厂商在播客广告领域跃跃欲试。III.各位代表！五年来，我们贯彻民族区域自治法，支持少数民族和民族地区发展的政策体系更加完善，民族团结进步事业焕发出新的蓬勃生机。全面落实宗教信仰自由政策，宗教事务管理的法制化、规范化水平进一步提升。认真贯彻侨务政策，依法保护海外侨胞和归侨侨眷的合法权益，侨务资源的独特优势得到进一步发挥。国防和军队建设开创新局面。中国特色军事变革取得重大成就，军队革命化现代化正规化建设协调推进、全面加强，军事斗争准备不断深化，履行新世纪新阶段历史使命能力显著增强，出色完成一系列急难险重任务。港澳台工作进一步加强。香港、澳门保持繁荣稳定，同内地交流合作提高到新水平。推动两岸关系实现重大转折，两岸直接双向“三通”全面实现，签署实施两岸经济合作框架协议，形成两岸全方位交往格局，开创两岸关系和平发展新局面。全方位外交取得新的重大进展。我们积极推进同各大国关系，加强与周边邻国的互利合作关系，顺利建成中国东盟自贸区，推动上海合作组织等区域合作机制发展，深化同广大发展中国家的传统友谊与合作，积极参与应对国际金融危机、气候变化等全球性问题的国际合作，推动解决国际和地区热点问题，为我国改革发展稳定营造了有利的国际环境，为世界和平稳定发展繁荣作出重要贡献。I.1. Were getting to know more about the local outdoor media resource.2. Our outdoor vertical board will guarantee a major impact at efficient rates.3. Generally the wallscape program is on a yearly basis.4. How long is the interval between two ads of the Post-Turn?5. Whats the minimum continuity for advertisements on transit shelters?6. Here are the survey results of the average perbillboard circulation of our products.7. I preferred horizontal posters, but unfortunately they all have been removed in this city.8. We have over 100 faces of LED Super-board located along traffic arteries and highways.9. The In-building TV network may help us to easily focus on the white-collar masses.10. Were in need of a billboard agency which covers the most strategic locations in the urban area.11. As far as I know, the newly-built Taxi Stations are inviting enterprises to advertise on the posts.12. I believe to advertise at the bus station will be more effective to attract more local grass-roots visitors to our exhibition.13. Though the passenger flow is huge here during the rush hour, but people are too busy to care about our poster.14. I highly recommend the murals that will reach a large number of consumers as well as make a huge impact.15. Do you know which media enterprise has the largest Super-board network in the local market?16. I believe ads on the TV channel of mass transportation will be more lively and attractive to most the passengers.17. You may consider it unnecessary to advertise on the Elevator Poster-Frame and the InBuilding TV networks, while I believe they could be a perfect addition to our current publicity program.18. 80% of the Store Door Heads are backlit, ensuring fulltime visibility for drivers and pedestrians.19. Mobile Billboards are not allowed on the local taxis, but you may advertise on the posters at the back of the driver seat.20. Youll have a new option this year-weve just launched the LED text media which is at the back window of each taxi.21. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page or close the browser window. Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers control over how and where an ad is seen. As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience-especially as people spend longer periods of time commuting.22. Are you able to produce ads in both static banner and streaming video?23. According to the survey, 60% of the internet users hate the pop-up ads.24. The website will automatically email invitations to previous exhibitors.25. The mouse-follow advertisement is hard for the internet surfers to overlook.26. Where would you advertise online if the target consumers are college students?27. Your exhibits promotion starts when you register on the website for the exhibition.28. Ads on the 3G cell phone network may help us attract some up-market customers.29. Im considering to text the information of our Media Show to all the local mobile numbers.30. Were holding the Trendy Digital Gadgets Show, so lets always keep the new media in our mind.31. I never looked at the sidebar ads, so I would consider it a waste to put our event image at there.32. Im thinking of applying video ads at event website and static image at the cooperated websites.33. Actually, last year over 31% of viewers that had watched a streaming online video advertisement visited our event website for further information.34. According to the result of sample surveys, 16% viewers of the online streaming video actually bought a product or service as a result of the ad.35. Its quite encouraging that after a two-month online ads campaign this years Garments Show booths have been almost booked up.36. Since we dont have the resources to set up our own website for the event, we may advertise on some large portal websites, such as SINA, SOHU, Net Ease.37. Its too easy for the pop-up ads to be locked and banned by the explorer, because many people set up a high security level for their web browsers.38. More and more people are downloading and watching pod-casts on their portable media devices, such as MP4 and smart -phones.39. The image is quiet intriguing; I probably will go to the event website right after I watch this podcast.40. Dig out some outstanding cuisine blogs, and well work out the advertisement issue for the “Kitchenware and Ingredients Show” with the bloggers.41. The portal websites may have a larger coverage, but that doesnt mean they can target the right group of consumers.42. A podcast is a series of digital media files, wither audio or video, that is released and downloaded. The mode of delivery is what differentiates podcasts from other ways of accessing media files over the Internet, such as simple download or streamed webcasts: special client software applications known as podcatchers(like iTunes, Zune, Juice or Winamp) are used to automatically identify and download new files in the series when they are released. New files can thus be downloaded automatically by the podcatcher and stored locally on the users computer or other devices for offline use. Podcasting is becoming a most effective media among youngsters, which attracts many advertisers carve their names on it.II.Right now, theres a big debate taking place in Washington that will affect how much you pay in taxes next year. If Congress doesnt act, tax rates will automatically go up for just about everyone in our country. Typical middle class families would end up paying an extra $3,000.Thats unacceptable to me. Not when we know that its the middle class that was hit the hardest by the recession. And not when we know that taking this money out of the pockets of working people is exactly the wrong thing to do to get our economy growing faster. Economists tell us that this tax hike on working families could actually cost us well over a million jobs.Thats why Ive been fighting so hard to cut middle class taxes. And thats why I brought both Democrats and Republicans to the table to put together a compromise, and work through our differences, so we could get this done.Now, the Republicans in Congress strongly favored permanent tax breaks for the wealthiest taxpayers and the wealthiest estates, most of which would go to millionaires and even billionaires. But I didnt believe that these tax cuts were worth the cost. Theyd add to our deficits without really boosting the economy.I believed that the best way to help the economy, and working families, was to keep middle class tax rates low, and cut taxes for working parents, college students, and small businesses. And I believed that with millions of people looking for jobs, it would be a terrible mistake to end unemployment insurance not only for people who are out of work, but for our entire economy.So we hammered out a deal that reflects ideas from both sides. It wasnt easy, and its by no means perfect. And as with any compromise, everybody had to live with elements they didnt like. But this is a good deal for the American people. The vast majority of the tax cuts in this plan will help the middle class, including a new cut in payroll taxes that will save the average family about $1,000. And as this plan is debated in Congress, what I want to make clear is the real difference it will make in peoples lives.Its going to make a difference for a single mom with two kids in Ohio working as a cashier. With this plan, shed get a new payroll tax cut and a bigger child tax credit together worth more than $2,300.Its going to make a difference for a couple in Florida earning about $50,000 and trying to put one of their two kids through college. Theyd save more than $4,000 because of the middle class tax cuts including a $2,500 tax credit to go toward college tuition.And its going to make an enormous difference for people looking for jobs. For many of these families, emergency unemployment insurance is the last line of defense between hardship and catastrophe. And Id point out, if these folks stop spending money, it will also hurt businesses, which will hurt hiring, which will damage our recovery.So this plan is going to help millions of families to make ends meet, through tax cuts and unemployment insurance for people whove lost their jobs by no fault of their own. And we included tax relief for businesses, too making it easier for them to invest and expand. All told, this will not only directly help families and businesses. By putting more money in peoples pockets, and helping companies grow, were going to see people being able to spend a little more, were going to spur hiring were going to strengthen our entire economy.Now, I recognize that many of my friends in my own party are uncomfortable with some of whats in this agreement, in particular the temporary tax cuts for the wealthy. And I share their concerns. Its clear that over the long run, if were serious about balancing the budget, we cannot afford to continue these tax breaks for the wealthiest taxpayers especially when we know that cutting the deficit is going to demand sacrifice from everyone. Thats the reality.But at the same time, we cannot allow the middle class in this country to be caught in the political crossfire of Washington. People want us to find solutions, not score points. And I will not allow middle class families to be treated like pawns on a chessboard.The opportunity for families to send their kids to college hinges on this debate. The ability of parents to put food on the table while looking for a job depends on this debate. And our recovery will be strengthened or weakened based on the choice that now rests with Congress.So I strongly urge members of both parties to pass this plan. And Im confident that they will do the right thing, strengthening the middle class and our economic recovery.Thank youIII.Over the past five years, we implemented the Law on Regional Ethnic Autonomy, improved the policy system for supporting the development of ethnic minorities and ethnic minority areas, and infused new vitality into the cause of promoting unity and progress of ethnic groups in China.We comprehensively carried out the policy on freedom of religious belief and managed religious affairs on a more law- and procedure-based basis.We implemented the policy on overseas Chinese affairs in both letter and spirit, protected the legitimate rights and interests of overseas Chinese and those who have returned to China and their families; and we put their unique strengths to better use.New progress was made in strengthening national defense and the armed forces. Major achievements were made in the revolution in military affairs with Chinese characteristics. The armed forces made coordinated and all-around progress in becoming more revolutionary, modernized and procedure-based. They deepened their military preparedness, greatly enhanced their ability to carry out their historic mission in the new stage in the new cen