04 McDonald27s.doc

NCR 阅读 III 004Unit 4 McDonaldsPre-reading activity1. Where is your nearest McDonalds? 2. Do you like to eat McDonalds food?3. Why do you think so many people like McDonalds? There were two McDonalds - Mac and Dick - and they were brothers. In 1948, they owned a restaurant in California. They liked working in the restaurant, but they got tired of the customers ordering so many different things to eat. If we gave customers a smaller menu, we could make some of the food before they came, and they wouldnt have to wait so long for their meals, said one of the brothers. The other brother agreed and added, And if we made the customers come to the counter, we wouldnt need any waiters or waitresses. We could also use plastic plates so there wouldnt be any washing-up. These were such good ideas that the McDonald brothers used them, and the customers were very pleased. They got their meals very quickly - in less than a minute - and they paid only 15 cents for hamburgers and 10 cents for fries. The first McDonalds restaurant had no seats for customers to sit on. This meant that people had to take their food away, and that no one had to clean up any tables after them. Then a man called Ray Kroc came to the brothers and asked to buy their business. They agreed to sell it to him for $27 million. After that, people paid Ray Kroc to open their own restaurants using the McDonalds name and menu. Before long, there were McDonalds restaurants all over the United States, and nowadays, they are all over the world - even in China and Russia. The most successful McDonalds business is in Hong Kong of China. The Hong Kong McDonalds sells more hamburgers every day than any other McDonalds anywhere else in the world. McDonalds restaurants are so successful because children love going to them. They like the food, and they like the toys and games they can get at McDonalds.New wordsown I go sailing a lot because I own a boat.menu There are a lot of things I like to eat on this menu.counter If you want to pay for that dress, take it to the counter.waiter Waiter, can you please bring me a glass of water?washing-up Lets go to a restaurant so we dont have to do the washing-up afterwards.hamburger Children like to eat hamburgers because they taste good.fries To make fries, chop potatoes into long, thin pieces and cook them in hot oil.Vocabulary1. Join the matching words and phrases. ( ) men or boys with the same father ( ) not like something any longer ( ) someone who buys something in a shop or restaurant ( ) a chair a. customer b. seat c. brothers d. get tired of2. Write the word that completes the sentence. quickly order plastic hamburgers a. Im hungry. I think Ill a large hamburger. b. Customers were happy because they got their meals .c. Most people at McDonalds like the . d. The first McDonalds used plates.3. Choose and write the correct word. a. When I grow up, I want to my own home. own / sell b. We all that it was a good idea to go to McDonalds after the movies. asked / agreed c. That was a lovely meal. Can I help with the ? cook / washing-up d. The small boy went up to the to buy a toy train. seat / counterMain idea Circle the correct answer.( ) The story is about . 2. how Ray Kroc made money for the McDonald brothers1. a restaurant in California in 1948 3. where McDonalds restaurants are in the world4. how the McDonalds business started and grew 5. how to start your own restaurantLooking for detail Circle the correct answer.( ) 1. The McDonald brothers offered customers fewer kinds of foods so that .a. they didnt need waiters or waitresses c. customers would get their meals quicklyb. they could use plastic plates d. customers would pay less e. there would be a larger menu( ) 2. Customers paid only 15 cents for hamburgers means the hamburgers were . a. expensive b. cheap c. old d. new e. worth a lot less( ) 3. The first McDonalds customers took their food away because . d. it was too expensive a. they wanted to eat it quickly b. they did not want a large menu. e. they wanted to eat at home c. there were no seats in the restaurant( ) 4. Nowadays, the owners of McDonalds restaurants pay for . a. the McDonalds name and menub. children to play games c. Mr. Kroc to come to the restaurant d. customers to eat quickly e. people to take the food awayPicture comprehension Make a under the picture that shows one of the first McDonalds.Summary Write each letter against the correct word in the box. menu seats brothers became century meals The McDonalds restaurants were started by the McDonald . They wanted to give people quick, easy, and cheap . They had several ideas - they offered a smaller , they made people come to the counter for