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Sportsbrand 1 NorthAmerica Nike USA JustdoitReebok USA IamwhatIamYourmove 2 Nike In1963 theOregon 俄勒冈 universitygraduates billbormannandphilknightco foundedBlueRibbonSportssuppliescompany PhilKnight菲尔耐特In1972 blueribbonchangeditsnamewithNike 3 Nike 1973 the2000mto10000mrecordholderStevebecamethefirstpersontowearNIKE sneakers胶底运动鞋 intrackandfieldevents 1979 Tailwindofrunningshoesofusingaircushionofpatent 气垫专利 technologywasborn 1980 NikeenteredintoChina 1984 NikesignacontractwithMichaelJordan 4 2001 NikedevelopedtechnologycalledShoxshock减震technologyThewayofsuccessSponsorsupersportsstarTheresearchanddevelopmentofnewtechnology 5 Signstars FootballTennisGolfTrackandfieldBasketballBicycle 6 Reebok FostercreatedReebokin1895 1986 Reebokdevelopedgarmentdomain andthentheylisted上市 1987 Reebok ssuccessmadehimbecomethefamousbrandinsportsshoesdomain 1989Reeboklauncheditsfirstapairofinflatable充气basketballshoes 7 Stars 8 Europe AdidasImpossibleisnothing Germany PumaNothingIsPossibleAlwaysbeyourself快乐走路族Kappa Italy HewholovesmefollowsmeUmbro茵宝 England Onelove 唯一的爱 9 Adidas 1920AdolfAdiDasslerstartedtoproducefootwearproductsinNuremberg纽伦堡 1924RudolfDasslerjoinedintohisshoemakeryoungerbrother scompany 1948AdiDasslerfoundedtheadidasbrand 1972adidasclassicbecomethelogoofadidas 10 1979 1996Adidasproducedaseriesofclassicproducts 2004Adidasprovidedtheorganizingcommitteestaff volunteersandtheathleteswithabout1 4millionpiecesofequipmentinAthensOlympicGames 提供大约140万件运动装备 2005Adidaspurchasedof3 1billionEuro 11 Signstar SoccerboxingBasketballTrackandfield 12 Puma In1948 RudolfDasslercreatedPUMAafterbrotherscontradictionbreakup 1958 1962 1970BrazilwintheWorldCupchampionbecauseofpumashoes 1986DiegoArmandoMaradonausedhisfamous handofgod上帝之手 and centurygoal世纪进球 helptheteamwontheWorldCupchampion 13 1998PUMAinvestedmovieinHollywood2006PUMAhelpedItalianfootballteamtowintheWorldCupChampion 12teamssponsored8teamssponsored6teams 14 Stars SoccerTrackandfield 15 Kappa Kappawasestablishedin1916 It sasportsandleisureclothingcompany 1969Amanandawomanmodelsatdowntorestinworkinggap thephotographeraccidentallycaughtthispicture 1990sKappasponsored Juventus尤文图斯 Barcelona SouthAfrica Jamaica 16 Star 17 Umbro茵宝 Created 1924Productcategories sportsclothing accessories配饰 sportsshoesboots Founder HumphreybrothercompanyHeadquarters Manchester England 18 Umbrobecomethefamousprofessionalfootballclothingandequipmentsuppliersinthewholeworld 成为世界上著名的专业足球服装及装备供应商 19 ThreefamousbrandofItaly Diadora迪亚多纳Fila斐乐乐途 20 Asia MizunoNeverSettle超越无限Li NingAnythingispossible 一切皆有可能 Makethechange 让改变发生 21 September7 2010 22 Mizuno美津浓 1906Mizunowasestablished 1965Mizunosetuptheworld slargestgolfclubsfactory 1996MizunoenteredintotheChinamarket Nowtheproductscovernearlyallmajorsports andreachedmorethan300000category 达到30多万个品类 23 24 Li Ning 1990LiningCo LTDstartedintheGuangdong 1990 1992foundedstage1993 1995highspeeddevelopmentstage1996 1998operatingadjustmentstage1999 2001secondstageofdevelopment2002 2003brandremodelingstage品牌重塑阶段2004 theprofessionaldevelopmentstage专业化 25 Li NingignitesOlympictorch 26 27 双星Do

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