Unit 5 Getting the Message.doc

Unit 5 Getting the Message 高三英语备课组 主备: 陈小燕一、Teaching aims.Important words.convey, advise, consideration, charge, blame, mislead, annoy, accuse, associate, appeal, figure, profit, illegal, target, nutritional, promotion, attach, discount, context.Important expressions.make a list of, compare with, take into consideration, in charge of, be responsible for, be to blame, make notes of, be upset about, hand in hand, make informed choices about, accuse of, associate with, get across, appeal to, a variety of, look out for, keep an eye out for, at the best price, distinguish between and , with the purpose of, by the side of, refer to, make sense, appeal to/for, profit by/from, attach to, be aware of, distinguish between, think twice. Important sentences.1. By introducing a brand name to potential customers, and by associating the product with the customers needs, companies are able to influence the choices (customers make).2. Since an increase in sales means an increase in production, the price may be reduced.3. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.4. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.5. Not all ads are used to promote a product or to increase a companys profits.6. A good ad often uses words to which people attach positive meanings.二、Teaching procedures.Period Word Study1. convey a.) To take or carry from one place to another; transport. 运送；运输 b.)To communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。Wires convey electricity. 金属线导电。I will convey the information to him. 我将把这消息通知他。2. consideration n. 深思；考虑Please give the problem your careful consideration. 请慎重考虑这个问题。1)理由；考虑的事物；因素The most important consideration in this case is time. 在这件事中，最重要的因素是时间。2)in consideration of报答；由于take into consideration顾及，考虑到 under consideration在考虑中，在研究中a small payment in consideration of sbs service 答谢某人服务的微薄酬金我买汽车时总要把燃油消耗量考虑在内。I always take fuel consumption into consideration when buying a car.3. Charge (1)n. 费用; 主管,;控告这家旅馆的住宿费是多少？ What are the charges in this hotel?我想和负责人谈谈。 I would like to speak to the person in charge.警察控告他犯有谋杀罪。 The police brought a charge of murder against him.(2)v. 给。装上； 控诉, ；袭击；索价，收费； 这个水果商要了我很多的钱。 The fruit seller charged me too much money. 突然野兽向我们冲过来。 Suddenly the wild animal charged at us.他被指控抢劫珠宝。 He was charged with stealing the jewels.把酒杯倒满酒。 Charge your glasses with wine!(3) In charge of (负责管理) 介词断语,可在句中做后置定语和表语.The editor is in charge of the newspapers ad. Section. The newspapers ad. Section is in the charge of the edition.这份报纸的广告部分由这个编辑负责。Charge money for sth/doing sth要价,收费他修理自行车收了你多少钱?How much did he charge you for repairing the bicycle?你的蘑菇要什么价钱?How much do you charge for your mushrooms?Charge sth with sth 给。装上；给。充电Please charge a gun with power. 给大炮装上火药。Charge sb with指控某人。；委托某人接受工作或任务She charged him with cheating. 她告他欺诈。Charge sb to do sth/with doing sth 委托。做。她托我照看她的儿子。She charged me to look after/ with looking after her son.in/under the charge of 在掌管下 charge at 向袭击;扑向take charge of 负责,掌管 leave sb in charge of/ put sb in charge of 交由。照看free of charge 免费 at ones own charge 自费4. blame v.(1) 把归咎于blame sth. on sb. / blame sb. for sth. He blamed the fault on his wife. 他把错归咎于他的妻子。(2) 对（坏事）负有责任be to blame (for sth.)谁该对这个事故负责？ Who is to blame for the accident?这件事是我做错了。 I am to blame. 责备，谴责n.(1) He put/lay all the blame on me.他把所有的事情都归咎于我。(2) We are ready to take the blame for what had happened. （bear/ accept/ give）我们已准备好对已经发生的事承担起责任。4. react vt. &vi. 起反应;又影响;反对;反抗react to sth 对做出反应, react against 反对 react on/with sth 与.起化学反应 react on/upon sb对产生影响;起作用have an effect on 1) 她既不抬头,也没有任何反应.She didnt look up or react in any way.2). 氢与氧产生化学反应. Hydrogen reacts with oxygen. The eye reacts to light。 眼睛对光有反应。Applause reacts on/upon a speaker. 鼓掌对讲演者有影响。The rise of oil costs reacted on the price of food. 石油成本的上升对食品的价格有影响。action and reaction 作用与反作用the forces of reaction 反动势力reactionary n.&adj. 反动的;反对进步的;反动的人;反对进步的人reactivate vt. 使恢复活力;重起作用reactor n. 反应堆;反应器;核电站reaction C&U 反应,回应;反作用力;倒退;反动6. accuse sb. of (doing) sth. 指责,谴责,控告accuse sb. of theft 控告某人盗窃the accused 被告 accuser 原告,起诉者(1) The police accused him of his careless driving.警察控告他粗心驾驶。(2) They accused you of being a murderer. 他们指控你谋杀。(3) He was accused of stealing in the supermarket. 他被指控在超市行窃。(4) He was angry with the boss of the factory and _ broken his word. （B）A. accused him to have B. accused him of havingC. accused of him having D. accused of him to have7. get across 使被理解,使通过(get across to sb.) get the children across the street. 使孩子们过街get the idea across to sb. 使自己的想法被某人理解（1） 你的意思别人并未真正理解。Your meaning didnt really get across.（2） 他不善于表达思想。He is not very good at getting his ideas e across=meet with=run across=run into 偶尔遇见get about 走动；（消息）传开 get ahead 获得成功，取得进展get along 前进，进展，与相处get around( round) 走动，（消息）传开，克服，设法回避（问题等）get away 走开；逃脱get back 回来；取回，恢复get down 从下来，记下；（to ）转入话题get into 卷入，进入get off 从下来；出发；下班get on 登上（车，船，飞机等）get out 逃走，（消息等）泄露；出版，发表get over 从（疾病，失望中）恢复；克服，解决get through ( with ) 干完；度过；使通过考试；打通电话get together 相聚，聚集get up 起立，起床get rid of 摆脱8. appeal vi. 有吸引力；呼吁；上诉 n. 感染力；呼吁；上诉appeal to sth 影响。的思想感情；激发的感情sbs emotion appeal to sb 吸引；引起某人兴趣 ;投合的心意或兴趣(1) Does the idea of working abroad appeal to you? 你有没有兴趣出国工作? (2) Teaching as a career _ to many people because of the holidays. (C) A. attracts ( vt.) B. calls C. appeals D. pulls (3) She appeals to me. 我对她感兴趣。 appeal （to sb） for sth. 请求某人某事；呼吁。，请求给与make an appeal appeal for aid 求助(4) 警方呼吁公众提供有关被害者的情况。The police are appealing to the public for any information about the murder victim.appeal to sb to do sth. 呼吁某人干. make an appeal for sb to do sth(5) The government is appealing to everyone to save water. 政府呼吁每个人节约用水。appeal against /from 不服而上诉;提出上诉 (6) He appealed against the judges decision. 他不服法官判决而上诉。9. profit a.) An advantageous gain or return; benefit. 得益：得利或回报；收益 b.)To make a gain or profit. 创利润：创造收入或利润 (1)Make a penny profit on each orange. 要每只橘子盈利一便士(2)This new invention will bring you great profits like a goldmine.这项新发明会像一座金矿一样给你们带来利润。(3)I have read it to my profit. 我读了它大有收益。(4)All his wealth did not profit him. 他所有的财富于他无益。(5)I dont think it will profit you anything to do that.我以为那样做对你不会有什么好处。(6)We hope our criticisms and suggestions will profit you.我们希望我们的批评和建议将对你有所裨益。(7)You can profit by making mistakes. 你可以从错误中得到教益。(8)The students do hope to profit by / from the teachers comments on their compositions. 学生们真心希望从老师对他们的作文的评语中获得益处。10. keep an eye open / out for 留心注意eg. I have lost my ring could you keep an eye out for it when you clean the house？ 我的戒指不见了 你打扫房子是能留点神吗？相关短语： an eye for an eye 报复,以眼还眼 have an eye for sth. 很能看出,很能鉴赏,有判断力keep an eye on 照料 fix/focus ones eyes on 关注;专心致志make eyes at 向某人送秋波shut/close ones eyes to 对某事物视而不见catch sb.s eye 醒目；显眼；引人注意 see eye to eye with sb. 与某人看法完全一致(1) 就我的观点，这些装饰品都很好In my eye, the decorations are excellent. (= In my opinion)(2) 你能在我出去的时候照看以下我的小猫吗？Could you keep an eye on my cat when I go traveling?(3) 你要专心学习，否则就会受到惩罚。Youd better focus your eyes on learning, or you will be punished.11. point out 指出point at/to 指出（某人/物或其位置/方向） point sth. at sth. 用 指着to the point 切中要害的 off the point离题的On the point of doing sth., when. 正在做某事, 就在这时.(1)Point out the man who beat you yesterday. 把昨天打你的人指出来。(2)He pointed out that we might have made great mistakes.他指出我们或许已经犯了很大的错误(3) “那事就是他干的”，她指着我说。 “Thats the man who did it.”, she pointed at me.12. make sense 讲得通, 有道理,合情理make sense of =understand 理解,明白 make no sense 没有意义,没有道理1) Can you make sense of what he said?2) He doesnt talk much, but what he says _. (B)A. make sense of B. makes senseC. make no sense D. make sensein a sense 在某种意义上in ones sense 头脑健全;神志清醒 out of ones sense 精神不正常;愚蠢bring sb. to his senses/come to ones senses 1) 使某人不做傻事 2) 使某人清醒 keep ones senses 保持清醒(理智)make 相关短语：make the most of 充分利用= make full use of make for 有助于；有利于 ;向冲去 make money 赚钱make out 设法应付；活下来，过活（通常用于how 之后）；理解；填写；声称make up 组成；化妆；捏造，虚构；弥补 make a living 谋生 make a list 列表 make a difference 有关系;有影响make a face 做鬼脸 make fun/ a fool of 取笑;捉弄make friends with 与交朋友 make an impression on 给留下印象make peace 讲和 make room (for)让地方;让位置make up ones mind 决定;肯定;打定主意 Period ReadingStep Lead in.Step Pre-reading.Finding out advantages and disadvantages of the advertisement. Advantage disadvantage1. help consumers make informed choices2.entertain people3. increase product sales4. make products cheap1. make people annoyed2. be misled by false and incorrect information easilyStep Fast-reading.1. People react to advertisements in different ways. Because _. (A) A. ads are useful and entertaining to some people while annoying to others B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying2. When we buy an expensive product, _ can help us make the right decision. (B) A. sellers B. ads C. our friends D. defenders3. In order not to become easy target for ad. makers, we must _. (A) A. distinguish between fiction and facts B. watch TV more often C. believe all the ads D. never believe any ads4. The best chance to reach customers for the advertisements is to _. (A) A. appeal to their emotions B. make interesting pictures C. give customers proper prices D. send messages to customers5. Paragraph 4 is mainly about _. (C) A. ads must increase the production B. ads must reduce the price of the production C. ads must help companies and customers D. ads must make a product more expensive6. Which sentence tells us the main idea of Paragraph 5? (C) A. The most important function of advertising is to introduce the prices of the products B. The most important function of advertising is to introduce the types of the products C. The most important function of advertising is to introduce new products D. The most important function of advertising is to introduce the company where the products come from7. We can infer from the last sentence of the text that _. (D) A. we must learn to believe ads B. we must learn to accept ads C. we must learn to analyze ads D. we must learn to accuse adsStep careful-readingPara 1 Where can people advertise? found everywhere; have gone hand in hand withPara 2 How do people react to ads? Why do they have different reactions? find; make informed choices by; accuseof; misleadbyPara 3 Whats the basic principle of advertising? How can companies do that? by.and by; influence; spend; appeal toPara 4 How do ads help companies and customers? increase; reduce; take into consideration; make the right decisionsPara 5 Whats the most important function of advertising? introduce; provide; by allow to compare.; armed withPara 6 What do many governments make the most of ad campaigns to do? How about aid organizations? Whats another function of advertising? make people aware; nameas; spread changeimprovePara 7 What things can we look out for to spot an illegal ad? keep an eye out forPara 8 How can we make good choices with ads? analyze.; protectfromStep Language points.1. broadcast vt. & vi. 播出，传播，广播，参加广播节目（1） 哥伦比亚广播公司在下午7时播报新闻。 The CBS broadcasts the news at 7 p.m.（2） 英国广播公司白天晚上都在广播。 The BBC broadcasts day and night.n. broadcasting a broadcasting station 广播电台 broadcaster 广播者，广播电台， 广播望， 广播装置(3) The best performances were tape-recorded and _ over the radio. (A)A. broadcast B. broadcasted C. broadcasting D. to broadcast2. post vt. 张贴（布告、 通告等）， 宣布(1) 禁止招贴。 Post no bills.(2)那艘船上全体船员宣告在海上失踪。 All the ships crew was posted as lost at sea.n. 柱，杆；邮政，邮件；岗位，职位(3)The vacant ( 空缺的)_for an electricity engineer was advertised in yesterdays newspaper. A. post B. job C. work D. occupation(4) If you buy this book, it will be sent to you _. (C)A. by the post B. in the post C. by post D. in post3.hand in hand go hand in hand with表示“与密切相关”，相当于go together with，其中 go with表示“相配，随而来”之意。hand in hand为副词短语，表示“手牵着手；密切联系，和一道”之意，后面常加介词with，再加名词。Eg. (1) Money doesnt always go hand in hand with happiness. 金钱并不总是同幸福密切相关。 (2) Hand in hand with reading, he has developed the habit of making notes. 在阅读的同时，他养成了做笔记的习惯。 (3) 贫穷和饥饿常常是紧密相连的。Poverty and starvation often go hand in hand.相关短语at hand 近处；即将到来 by hand 手工地on the one hand 一方面 on the other hand 另一方面in hand 在手头；在手边 on hand 手头；手边有out of hand 失控 leave/ give a hand 帮忙hand down 传给后代 hand over 移交；让与from hand to mouth现挣现吃地；仅够糊口地(4) In time of danger, John lent _ and we carried out the plan in the end. (B)A. at hand B. call C. by hand D. on hand(5) When Dad is away on business, I always give Mum a _ with the housework. (C)A. talk B. call C. hand D. lesson4. By introducing a brand name to potential customers and by associating the product with the customers needs, companies must work hard to get their message across. a. 介词by后接动词-ing形式表示方式。 如： (1)靠起得早，我每天早晨有一小时时间阅读英语。 By getting up early, I can have an hour for reading English in the morning. (2) 他工作努力因而晋级很快。 By working hard he gained rapid promotion.b. associate . with 表示“把与联系起来”。如： (3)What do you associate with such a heavy snow? 这样一场大雪你有什么联想? (4)We associate China with the Greet Wall. 我们想起中国, 就联想到长城。5. Some people find ads useful and entertaining. V. + O. +O.C.宾语补足语的定义: 英语中有些及物动词,除有一个直接宾语外,还要有一个宾语补语,才能使句子的意义完整.这类常用的及物动词有: make, consider, cause, see, find, call, get, have, let 等.Eg. Electricity can make a machine run. We consider the answer (to be) correct.宾语补足语在句中的表现形式有: 名词, 形容词, 不定式, 现在分词, 过去分词, 介词, 副词, 从句, as引出的宾补。(1) 他父亲给他取名汤姆。 His father named him Tom.(2) 他们把船漆成了白色。 They painted their boat white.(3) 没有人注意到他进了屋子。Nobody noticed him enter the room.(4) 我听见她在唱英语歌。I heard her singing an English song.(5) 他们发现桂林变化很大。They found Guilin greatly changed.(6) 我们把英语看成是研究工作的一种有用工具。(7) We take English as a useful tool for research work.(8) 我们发现实验室内每件东西都放得井井有条。(9) We found everything in the laboratory in good order.(10) 不论什么时候去，你都可以看见他在工作。(11) Whenever you may go , you will find him at work.(12) 我看见他和他父亲外出了。I saw him out with his father.(13) 我们不久就要把我们的城市发展成你们城市目前的那个样子。We will soon make our city what your city is now.注：能在复合宾语中先用形式宾语it，然后再用真正的宾语的动词并不多，常见的有think, find, consider, judge, feel, make, take 等。(14) 他们原以为做这项试验是对的。They thought it right to do this test.(15) 我们都认为支持他是我们的职责。We all think it our duty that we should support him.(16) 我们认为掌握一门外语是有必要的。We find it necessary to master a foreign language.6. Not all ads. are used to promote a product or to increase a companys profits.not all 或 allnot 都是表示部分否定，并非全部否定。如果要表示全部否定，则需要用none, no , never, nothing等表示。Eg. (1) 并非所有的孩子都喜欢音乐。 Not all students like music. All the students dont like music. （2）我们一个人也不喜欢跳舞。 None of us like dancing. （3）我无话可说。 I have nothing to say. （4）They were all very tired, but _ of them would stop to take a rest. (C) A. any B. some C. none D. neither(5) Greater scholar is _ a very wise man. (A)A. not always B. always not C. often not D. not everPeriod Integrating SkillsStep Lead in.Step Fast-reading.1. What makes a good sloganA good slogan should be catchy or easy to remember, and should convey a message that will make consumers form a positive image of the company and product. 2. What should be paid attention to when selling products abroad? The translation must be correct. Step Careful-reading.1._ways of choosing names for the products are mentioned in Paragraph 2.A. Two B. Three C. Four D. Five2.A good slogan should be “catchy” , or easy to remember. The underlined word means_.A. difficult B. attractive C. well-known D. interesting3. According to the passage a good advertisement must_.A. begin with a question or a puzzle B。tell a continued storyC be informative and attractive D。contain a funny text4. What is one of the dangers of a series of advertisements? A. Readers will be tired of reading too many texts. B. Readers will lose patience. C. Readers will forget the name of the product. D. Readers will forget the advertisement. 5. Why didnt anybody buy