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InternationalBusinessMachinesCorporation Group3 TheIBMspirit theIBMheartandtheIBMlanguagewerethesameinalltonguesandinallcountries ThomasJ Watson Sr Content IBMhistoryofprogressTheBirthofIBMCultureStep1Themidofthe20thCenturyStep2Theendofthe20thCenturyStep3Thebeginningofthe21thCenturyCulture power IBMhistoryofprogress TheprogressofIBMlogo OnJune16 2011 IBMmarksitscentennial Overthepastdecade IBMhasbuiltarecordofleadershipbypursuingthemosttransformationalopportunities inventingthebreakthroughtechnologiestocapturethemandbuildinganorganizationabletodeliversuperiorresultsoverthelongterm IBMhistoryofprogress IBMhistoryofprogress 1890sto1937EarlyAmbitions 1938to1951GrowingInfluence 1952to1963FoundationsofModernComputing Amergerofthree19th centurycreatestheComputing Tabulating RecordingCompany CTR onJune16 1911 theprecursortoIBM FollowingtheSecondworldwar thecompanyacceleratesitsinternationalgrowth andin1949 itformstheWorldTradeCorporationtomanageitsforeignoperations Thesetechnological businessandsocialinnovationspropelIBMintothe1960sastheworld sleadinghigh technologyfirm 1964to1970The360Revolution 团队管理 沟通渠建立 1890sto1937EarlyAmbitions 1938to1951GrowingInfluence 1952to1963FoundationsofModernComputing 1993to2001TheBirthofe business 1971to1992ComputingGetsPersonal IBMhistoryofprogress 1964to1970The360Revolution 团队管理 沟通渠建立 1890sto1937EarlyAmbitions 1938to1951GrowingInfluence 1952to1963FoundationsofModernComputing 1964to1970The360Revolution 1971to1992ComputingGetsPersonal 1993to2001TheBirthofe business IBMcreatesstandardsthatlegitimizethePC turningitfromahobbyistdeviceintoanindispensabletoolofmodernlife inhomes businessesandschoolsaroundtheworld FollowingtheSecondworldwar thecompanyacceleratesitsinternationalgrowth andin1949 itformstheWorldTradeCorporationtomanageitsforeignoperations Itmovesintomajornewgrowthbusinesses principallyservicesandsoftware andembracesopenstandardsforcomputing 1993to2001TheBirthofe business 1971to1992ComputingGetsPersonal IBMSharePrice IBMhistoryofprogress WhywechoseIBM TheBirthofIBMCulture Inthe1930sand1940s fewcompaniespaidseriousattentiontocorporateculture ExceptThomasWatson founderofIBM IBMchairmanhavedefinedandcommunicatedtheprinciplesbywhichIBMersshouldmangethebusiness conductthemselves directtheiractivities guidetheiremployees andworkwitheachother theircustomersandtheircommunities TheBirthofIBMCulture TheProgressofIBMCulture Step2 Step1 Themidofthe20thCentury Thebeginningofthe21thCentury RespectforindividualPerfectservicetocustomExcellencemustbeawayoflife Theendofthe20thCentury Step3 WinExecuteTeam InnovationthatmattersDedicationtoeveryclient ssuccessTrustandpersonalresponsibilityinallrelationships Step1Respectforindividual Perfectservicetocustom Excellencemustbeawayoflife Culture Respectforindividual Step1 Perfectservicetocustom Excellencemustbeawayoflife ByThomasJWatson Jr April1969 Respectforindividual HelpeachemployeetodevelophispotentialandmakethebestuseofhisabilitiesPayandpromoteonmeritMaintaintwo waycommunicationsbetweenmanagerandemployee withopportunityforafairhearingandequitablesettlementofdisagreements Step1Respectforindividual Perfectservicetocustom Excellencemustbeawayoflife Perfectservicetocustom Knowourcustomers needs andhelpthemanticipatefutureneedsHelpcustomersuseourproductsandservicesinthebestpossiblewayProvidesuperiorequipmentmaintenanceandsupportingservices Step1Respectforindividual Perfectservicetocustom Excellencemustbeawayoflife Excellencemustbeawayoflife LeadinnewdevelopmentsBeawareofadvancesmadebyothers betterthemwherewecan orbewillingtoadoptthemwhenevertheyfitourneedsProducequalityproductsofthemostadvanceddesignandatthelowestpossiblecost Step1Respectforindividual Perfectservicetocustom Excellencemustbeawayoflife Theworldchanged Step2 团队管理 WinExecuteTeam Attheendof20th theworldchanged Onlybythetechnologyofproductsandthehighprofessioncouldnotgainthecustomer sfavor RespectforindividualPerfectservicetocustomExcellencemustbeawayoflife Withthenewvalue IBMgotit srebirthafter10yearsofrescuing ByLouisV Gerstner Step2Win ExecuteandTeam ForIBM ithasthebestpeopleintheindustry Whatisreallyimportantisthepersonalcommitmentthateachoftheymakesabouthowmuchthey rewillingtogive Howmuchthey rewillingtolearnandadapt whattheythinkabouteverydaythatdriveswhattheydooperationally Win ExecuteandTeam arepersonalcommitments They renotthingsofthehead theyarethingsoftheheartandthegut Theyarebehavioral notintellectual Youdonotgetupeverymorningandsalutethem Yougetupeverymorningandlivethem WinandExecute Step2Win ExecuteandTeam Inateamworkenvironment peopleunderstandandbelievethatthinking planning decisionsandactionsarebetterwhendonecooperatively Peoplerecognize andevenassimilate thebeliefthat noneofusisasgoodasallofus Team Newcenturycoming Step3 Innovationthatmatters Dedicationtoeveryclient ssuccess Trustandpersonalresponsibilityinallrelationships OrganizationCulture Asthenewcenturydawned wesawchangecoming TheITindustryandthebroadereconomywerebeingtransformedbytherisingtideofglobalintegration byanewcomputingmodelandbynewclientneedsforintegrationandinnovation Andthatmeantweneededtotransformourselves IBMhopestobecomeafullinnovativecompanyandthepreferredinnovationpartnerofcustomers Step3Innovationthatmatters Dedicationtoeveryclient ssuccess Trustandpersonalresponsibilityinallrelationships Innovationthatmatters Throughhardworking it snottheonlygoaltomakeIBMsuccess butthemoreimportantthingistohelpcustomersuccess Dedicationtoeveryclient ssuccess Step3Innovationthatmatters Dedicationtoeveryclient ssuccess Trustandpersonalresponsibilityinallrelationships Nomatterinwhichcountriesandareas IBMcanbecomethemosttrustedpartnerofthegovernmentandcustomersandapartofgovernmentassets Trustandpersonalresponsi
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