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CONFIDENTIAL FrequentlyUsedTemplate Text Template June2002 Thisreportissolelyfortheuseofclientpersonnel Nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion 1 DISCLAIMERSCLIENT Thisreportissolelyfortheuseofclientpersonnel Nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey Company Unitofmeasure 2 DISCLAIMERSINTERNAL ThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey CompanyandissolelyfortheuseofMcKinsey Companypersonnel Nopartofitmaybeused circulated quoted orreproducedfordistributionoutsideMcKinsey Company Ifyouarenottheintendedrecipientofthisreport youareherebynotifiedthattheuse circulation quoting orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful Unitofmeasure 3 DISCLAIMERSPRESENTATION Thisreportissolelyfortheuseofclientpersonnel Nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion Unitofmeasure 4 LEGENDS LegendLegendLegend Unitofmeasure MCKINSEYLOGO Unitofmeasure MISC Unitofmeasure 7 MOONS LegendLegendLegend LowMediumHigh LowMediumHigh Unitofmeasure FootnoteSource Source STICKER STICKEROTHER STICKERANDOTHERS EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGHESTIMATE TOBECOMPLETED ONLYFORDISCUSSION WORKINPROGRESS BACKUP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERYPRELIMINARY STICKERAUTOMAKER EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGHESTIMATE TOBECOMPLETED ONLYFORDISCUSSION WORKINPROGRESS BACKUP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERYPRELIMINARY 11 12 STICKERANDOTHERS 13 ARROWS Unitofmeasure FootnoteSource Source CONFIDENTIAL FrequentlyUsedTemplate 15 87 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 16 89 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 17 88 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 18 90 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 19 91 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 20 109 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 21 92 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 22 Text Text Text Text Text Text Text Text Text Text 2X2CUBED Unitofmeasure 23 2X2TOWER Unitofmeasure 24 5PSMARKETING Place Price Product Package Positioningpromotion Productoffering Unitofmeasure FootnoteSource Source 25 93 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 26 94 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 27 CONFIDENTIAL 28 96 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 29 97 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 30 98 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 31 99 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 32 100 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 33 Strategy Skills Systems Staff Sharedvalues Structure Style 7S Unitofmeasure FootnoteSource Source 34 ARROW3D Unitofmeasure FootnoteSource Source 35 CUBES13D Unitofmeasure 36 CUBES23D Unitofmeasure 37 CUBES33D Unitofmeasure 38 101 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 39 75 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 40 76 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 Source CONFIDENTIAL 41 Text Text Text Text CUTOUT3D Unitofmeasure FootnoteSource Source 42 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK Unitofmeasure 43 Text Text Text Text Text Text Text Text Text Text JOINT Unitofmeasure 44 Text Text Text Text LEVELSEPARATE4 Unitofmeasure 45 Text Text Text LINEARA3D Unitofmeasure 46 Text Text Text Text LINEARB3D Unitofmeasure 47 Text Text Text LINEARC3D Unitofmeasure FootnoteSource Source 48 Text Text Text LINEARD3D Unitofmeasure 49 Text Text Text Text LINEARE3D Unitofmeasure FootnoteSource Source 50 Text Text Text LINEARG3D Unitofmeasure FootnoteSource Source 51 Text Text LINEARI3D Unitofmeasure FootnoteSource Source 52 Text Text Text Text LINEARJ3D Unitofmeasure FootnoteSource Source 53 Text LINEARN3D Text Text Text Unitofmeasure FootnoteSource Source 54 Text Text Text LINEARP3D Unitofmeasure FootnoteSource Source 55 LINEARQ3D Text Text Unitofmeasure FootnoteSource Source 56 20 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 57 21 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 58 22 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 59 34 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 CONFIDENTIAL 60 35 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 CONFIDENTIAL 61 36 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 CONFIDENTIAL 62 37 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 CONFIDENTIAL 63 38 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 Source CONFIDENTIAL 64 39 LastModified 2004兺06懍14粧10 10湰屃 2004兺06懍14粧 CONFIDENTIAL 65 40 LastModified 2004兺06懍14粧10 11湰屃 2004兺06懍14粧 CONFIDENTIAL 66 13 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 67 14 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 68 15 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 69 16 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 70 17 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 71 18 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 72 19 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 73 Text FLOW2TITLE Text Header Header Text Unitofmeasure FootnoteSource Source 74 Text FLOW3TITLE Text Header Header Text Header Text Unitofmeasure FootnoteSource Source 75 Text FLOW4TITLE Text Header Header Text Header Header Text Text Unitofmeasure FootnoteSource Source 76 Text FLOW5TITLE Text Header Header Text Header Header Header Text Text Text Unitofmeasure FootnoteSource Source 77 Text FLOW6TITLE Text Text Header Header Header Header Header Text Text Text Header Text Unitofmeasure FootnoteSource Source 78 23 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 79 24 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 80 25 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 Source CONFIDENTIAL 81 26 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL Yes No Yes No Yes No 84 5 4 3 2 1 97 122 LastModified 2004兺06懍14粧10 16湰屃 2004兺06懍14粧 CONFIDENTIAL 98 123 LastModified 2004兺06懍14粧10 16湰屃 2004兺06懍14粧 CONFIDENTIAL 99 124 LastModified 2004兺06懍14粧10 16湰屃 2004兺06懍14粧 CONFIDENTIAL 100 125 LastModified 2004兺06懍14粧10 16湰屃 2004兺06懍14粧 CONFIDENTIAL 101 126 LastModified 2004兺06懍14粧10 16湰屃 2004兺06懍14粧 CONFIDENTIAL 112 151 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 113 152 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 114 153 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 Source CONFIDENTIAL 115 155 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 116 154 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 117 102 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 118 103 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 119 158 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 120 156 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 Source CONFIDENTIAL 121 157 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 Source CONFIDENTIAL 122 160 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 123 161 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 124 162 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 125 163 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 126 164 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 127 165 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL 128 166 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL Y N Y N Y N Y N Y N Y N Y N Yes No Y N 129 167 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL Y N Y N Y N Y N Y N Y N Y N Yes Y No N 130 168 LastModified 2004兺06懍14粧10 17湰屃 2004兺06懍14粧 CONFIDENTIAL Y N Y N Y N Y N Y N Y N Y N Yes No Y N 131 169 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL Y N Y N Y N Y N Y N Y N Y N Yes Y No N 132 170 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 133 171 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 134 172 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 135 173 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 136 6 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 137 7 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 138 8 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 139 9 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 140 10 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 141 11 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 142 12 LastModified 2004兺06懍14粧10 06湰屃 2004兺06懍14粧 CONFIDENTIAL 143 Plan Implement Support LINKS3 Unitofmeasure FootnoteSource Source 144 145 Text Text Text PROPELLER3D Unitofmeasure 146 RINGS3D Unitofmeasure 147 Text SCALE Text Unitofmeasure 148 Text Text SCALES Unitofmeasure 149 Text Text Text Text Text Text SIZESIN Unitofmeasure FootnoteSource Source 150 SPIRAL13D Unitofmeasure 151 Spiral Brakes Tubeintube SPIRAL23D Unitofmeasure 152 Text Text Text Text SPOTLIGHT Unitofmeasure 153 Text Text Text Text Text Text STAIRCASE Unitofmeasure 154 STARS3D Unitofmeasure 155 174 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 156 175 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 Source CONFIDENTIAL 157 176 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 158 177 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 159 178 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 160 179 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 161 180 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 162 181 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 163 182 LastModified 2004兺06懍14粧10 18湰屃 2004兺06懍14粧 CONFIDENTIAL 164 183 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 165 184 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 166 185 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 167 186 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 168 187 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 169 188 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 170 189 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 171 190 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 172 191 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 173 192 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 174 193 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 175 194 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 Source CONFIDENTIAL 176 195 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 177 196 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 178 199 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 10 20 30 40 50 60 70 80 90 CONFIDENTIAL 179 200 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 1 4 1 2 3 4 E F CONFIDENTIAL 180 Text Text WIRECUBES Unitofmeasure 181 198 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 182 197 LastModified 2004兺06懍14粧10 19湰屃 2004兺06懍14粧 CONFIDENTIAL 183 Text Text Text Text Text Text Text ARROWS Unitofmeasure 184 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 185 1 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 186 2 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 187 3 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 188 4 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 189 5 LastModified 2004兺06懍14粧10 05湰屃 2004兺06懍14粧 CONFIDENTIAL 190 LEVEL1 Text Unitofmeasure 191 LEVEL2 Text Text Unitofmeasure 192 LEVEL3 Text Text Text Unitofmeasure 193 LEVEL4 Text Text Text Text Unitofmeasure 194 LEVEL5 Text Text Text Text Text Unitofmeasure 195 LEVEL6 Text Text Text Text Text Text Unitofmeasure 196 BLADES Text Text Text Text Unitofmeasure 197 BOX Text Text Text Text Unitofmeasure 198 BOX Text Text Text Text Unitofmeasure FootnoteSource Source 199 CYCLE1 Text Text Text Unitofmeasure FootnoteSource Source 200 CYCLE2 Text Text Unitofmeasure FootnoteSource Source 201 CYCLE3 Text Text Text Unitofmeasure FootnoteSource Source 202 CYCLE4 Text Text Text Text Unitofmeasure FootnoteSource Source CYCLE5 Text Text Text Text Text Unitofmeasure 204 CYCLE6 Text Text Text Text Text Text Unitofmeasure FootnoteSource Source 205 CYCLE7 Text Text Text Text Text Text Text Unitofmeasure FootnoteSource Source 206 CYCLE8 Text Text Text Text Text Text Text Text Unitofmeasure FootnoteSource Source 207 Text INCOMING Text Text Text Text Text Unitofmeasure FootnoteSource Source 208 RIBBON Text Text Text Text Text Unitofmeasure FootnoteSource Source 209 RING Text Text Text Text Text Unitofmeasure FootnoteSource Source 210 UPON2 Text Text Unitofmeasure FootnoteSource Source 211 CONTINUOUS Text Text Text Text Text Text Text Text Unitofmeasure FootnoteSource Source 212 CUTOUT Text Text Text Text Unitofmeasure FootnoteSource Source 213 LINEARA Text Text Text Unitofmeasure FootnoteSource Source 214 LINEARB Text Text Text Text Unitofmeasure FootnoteSource Source 215 LINEARC Text Text Text Unitofmeasure FootnoteSource Source 216 LINEARD Text Text Text Unitofmeasure FootnoteSource Source 217 LINEARE Text Text Text Text Unitofmeasure FootnoteSource Source 218 LINEARF Text Text Text Unitofmeasure FootnoteSource Source 219 LINEARG Text Text Text Unitofmeasure FootnoteSource Source 220 LINEARH Text Text Text Text Unitofmeasure FootnoteSource Source 221 LINEARI Text Text Unitofmeasure FootnoteSource Source 222 LINEARJ Text Text Text Text Unitofmeasure FootnoteSource Source 223 LINEARK Text Text Text Text Text Text Unitofmeasure FootnoteSource Source 224 LINEARN Text Text Text Text Unitofmeasure FootnoteSource Source 225 LINEARP Text Text Text Unitofmeasure FootnoteSource Source 226 LINEARQ Text Text Unitofmeasure FootnoteSource Source 227 PROPELLER Text Text Text Unitofmeasure FootnoteSource Source 228 STEP5 Text Text Text Text Text Unitofmeasure FootnoteSource Source 229 Text Text Text Text 2ON1 Unitofmeasure FootnoteSource Source 230 Text Text Text Text Text Text AGAINST Unitofmeasure FootnoteSource Source 231 Text Text Text Text Text ATWORK Unitofmeasure FootnoteSource Source 232 78 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 233 79 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 234 Text Text COUPLEDHORIZ Unitofmeasure 235 Text Text COUPLEDVERT Unitofmeasure 236 41 LastModified 2004兺06懍14粧10 11湰屃 2004兺06懍14粧 CONFIDENTIAL 237 42 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 238 45 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 239 46 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 240 47 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 241 48 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 242 49 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 243 50 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 244 51 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 245 52 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 246 53 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 247 54 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 248 55 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 249 60 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 250 61 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 251 77 LastModified 2004兺06懍14粧10 15湰屃 2004兺06懍14粧 CONFIDENTIAL 252 73 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 253 74 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 254 43 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 255 44 LastModified 2004兺06懍14粧10 13湰屃 2004兺06懍14粧 CONFIDENTIAL 256 Text Text Text Text FOCUSED 257 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK Unitofmeasure 258 Text Text Text PARALLEL Unitofmeasure 259 Text Text Text Text SPLIT Unitofmeasure 260 Text SURROUND Unitofmeasure 261 Text Text TWISTED Unitofmeasure 262 Text Text UP AWAY Unitofmeasure FootnoteSource Source 263 Text Text UP DOWN Unitofmeasure FootnoteSource Source 264 56 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 265 57 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 266 58 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 267 59 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 268 62 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 269 63 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 270 64 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 271 65 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 272 66 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 273 67 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 274 68 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 275 69 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 276 70 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 277 71 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 278 72 LastModified 2004兺06懍14粧10 14湰屃 2004兺06懍14粧 CONFIDENTIAL 279 Thewaymanagerscollectivelybehavewithrespecttouseoftime attention andsymbolicactions Thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated Thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers Theprocessesandproceduresthroughwhichthingsgetdonefromdaytoday Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals Somecompaniesperformextraordinaryfeatswithordinarypeople Staff Systems Style SharedValues Structure Skills Strategy 2S 5S Unitofmeasure FootnoteSource Source 280 Customer Clients Distributors Competitors Suppliers 3CSTRIANGLE Unitofmeasure FootnoteSource Source 281

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