Book 3 Unit 6电子教案.doc

Unit 6Unit SixLead-in1. Movie Clip2. Quotes1. Movie ClipWatch the movie clip and answer the following questions. 1. What are so many girls queuing up for?They are queuing to get into the brand sale for bargains.2. Why did the girl struggle when she found the Pucci boots?Because she knew she didnt need it, but she couldnt resist the temptation of its low price.Discussion: Some people have the same shopping experience as the girl in the movie clip. What suggestions will you give them to get rid of their impulsive buying behaviour? This is an open question.Script(They have Gucci half off, Calvin Klein half off! Youll get your turn, just be patient.)- At every point I will ask, “Do I need this?”- Theres another entrance this way!- Well, these cashmere gloves I need as it is winter and I have . hands. So thats all. III buy these and these alone.- Now walk away, strong and frugal. Oh, my God! Pucci boots. Fifty-percent off? Do I need these? Do I need these? Do I need these? No.- Jeannie, Pucci boots!- Uh, oh, Im so sorry. I had em first.- But you put them down.- No, I know I did, but I saw em first, so Im gonna take em.- Then you took your hands off them.- Give me the boots, and no one gets hurt!- Give me the boots.- Give me the boots! Look! Theres a sale on Burberry!- Thats the oldest trick in the book!- Give em!- Dont you tell me .- Give me the boots!- I waited in line all morning for this!- Your store card is like a 50 percent-off cashmere coat. The first time you meet, it promises to be your best friend. Until you look closely and realize its not real cashmere.2. QuotesRead the following quotes and tell your classmates which one is your favorite. State your reasons.Reading maketh a full man, conference a ready man, and writing an exact man. Francis BaconSome books are to be tasted, others to be swallowed, and some few to be chewed and digested. Francis BaconBooks are to mankind what memory is to the individual. John LubbockPeople die, but books never die. No man and no force can abolish memory. Franklin RooseveltBooks are the quietest and most constant of friends; they are the most accessible and wisest of counselors; and the most patient of teachers. C. W. EliotIf well used, books are the best of all things; if abused, among the worst. R. W. EmersonThe reading of all good books is like a conversation with the finest men of past centuries. Rene DescartesReading is not merely sympathizing and understanding; it is also criticizing and judging. Virginia WoolfListening In and Speaking Out1. Notes2. Listening3. Speaking Practice1. Notes1. Internet marketing also known as digital marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet. It is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.2. comics a graphic medium in which images convey a sequential narrative3. dissertation a treatise advancing a new point of view resulting from research, usually a requirement for an advanced academic degree4. cater to provide all the things that are needed or wanted5. collectible worth collecting6. ISBN The International Standard Book Number (ISBN) is a unique numeric commercial book identifier developed by the International Organization for Standardization (ISO). Since 1 January, 2007, ISBNs have contained 13 digits.7. auction An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.2. ListeningListen to the recording and answer the following questions.1. Why do people regard books as one of the best things that they can possess or gift to their loved ones?Because every person, from a small child to an old adult, finds a friend in books.2. Do people get much opportunity to spend time in bookstores lately? Why or why not?No, because people today have busy schedule lifestyles.3. What types of books can people buy from online bookstores?People can buy all types of books from online bookstores, from fiction to non-fiction, from comics to award-winning works.4. How is the experience of buying books online? Why?Buying books online is a fun and challenging experience because there are too many online bookstores to choose from with too many books.5. Do all the online bookstores share the same characters? If not, what are their differences?No. They sell books of different categories and cater to different people with different needs and interests.6. What are the advantages of online bookstores that traditional bookstores do not possess?Online bookstores make buying books convenient and help their customers to save money and time.ScriptThe Benefits of Buying Books OnlineBooks are one of the best things that you can possess or gift to your loved ones. From a small child to an old adult, every person finds a friend in books. But lately, due to busy schedule lifestyles, we often do not get much opportunity to spend time in bookstores. However, with the trend towards Internet marketing, things have become simple. Now, just by logging onto the Internet, you can come across a multitude of online book stores which offer a good collection of books. From fiction to non-fiction, from comics to award-winning works, there are plenty of choices to be seen when making a visit to the online bookshop.Buying books online is a fun and challenging experience. There are hundreds if not thousands of online bookstores to choose from with hundreds to hundreds of thousands of titles, and with the advent of search engines, any kind of used, new or rare books can be found.If one online bookstore does not have what you want, then you will be sure to find another online bookstore that does. For example, if you are interested in buying textbooks or reference books for your dissertation online, you will find websites that are college student oriented, sponsored by universities and colleges across the United States. If youre interested in used books, you will also find online bookstores that specialize in used and discounted books. Online bookstores cater to the needs of individuals who need items shipped to them for convenience.Carrying such vast numbers of titles, online bookstores list their books conveniently by category. So some of the book categories you may find are: Biography, Comics/Graphic Novels, Childrens Books, Horror, Crime/Thriller/Mystery, Fiction, and a lot more. You may also find collectible, antique, and rare books, CDs and audiocassettes, photography, art and many other categories as well. Online bookstores make searching for specific authors, titles or ISBN numbers easy by allowing you to type in that author, title or ISBN number in a search bar to find what youre looking for. Online bookstores also have customer service by phone line or online form if you have trouble finding what youre looking for.Buying books online also gives you the option to purchase books through auction websites, which can discount the costs dramatically. Most book sellers believe in satisfaction guarantees in order to cover any accidentally damaged books. They may also have their own company policies on exchanges and returns. Many times you can find that their customer service is only a mouse click away. This just enhances the fact that buying your books online will not only save you money but also time.3. Speaking Practice1. Give an oral presentation on the summary of the main points of the listening passage.For your reference The key points:- the appearance of online bookstores- the experience of buying books online- difference among online bookstores- advantages of buying books online2. Discuss and comment on the effectiveness of each others oral presentation.3. Work in pairs and take turns to ask and give answers about the following topics:a. Do you like buying books online? Why or why not?b. Which do you prefer, to buy books online or to buy books in a real bookstore? Why?c. Please recommend an online bookshop to your classmates. State as many reasons as possible for your recommendation.Text1. Text I (1) Pre-Reading Questions(2) General Reading(3) Background(4) Text(5) Comments on the Text(6) Exercises2. Text IIText I1. Pre-Reading QuestionsBefore you read the text, think about the title and tick off the statements which you think are likely to tell the content of the text.1. Do you like visiting bookshops?2. What is usually your purpose in visiting a bookshop, to buy books or just to browse among them?3. Which do you prefer to visit, a bookshop with open shelves or one with closed shelves?4. Can you browse through books if the bookshop has closed shelves?5. What help do you want to get from a bookshop assistant?2. General ReadingGo over the text rapidly and pick out the words or the sentence in each paragraph which best sums up the main idea of the paragraph. Para. 1 the first sentencePara. 2 the first sentencePara. 3 the first sentencePara. 4 the first sentence3. Background1. dust-jacketThe dust-jacket (sometimes book jacket, dust wrapper or dust cover) of a book is the detachable outer cover, usually made of paper and printed with text and illustrations. This outer cover has folded flaps that hold it to the front and back book covers.2. brass-rubbingBrass rubbing was originally a largely British enthusiasm for reproducing onto paper monumental brasses commemorative brass plaques found in churches, usually originally on the floor, from between the 13th and 16th centuries. Brass rubbings are created by laying a sheet of paper on top of a brass and rubbing the paper with graphite, wax, or chalk, a process similar to rubbing a pencil over a piece of paper placed on top of a coin.4. TextOn Buying BooksTime spent in a bookshop can be most enjoyable, whether you are a book-lover or merely there to buy a book as a present. You may even have entered the shop just to find shelter from a sudden shower. Whatever the reason, you can soon become totally unaware of your surroundings. The desire to pick up a book with an attractive dust-jacket is irresistible, although this method of selection ought not to be followed, as you might end up with a rather dull book. You soon become engrossed in some book or other, and usually it is only much later that you realize you have spent far too much time there and must dash off to keep some forgotten appointment without buying a book, of course.This opportunity to escape the realities of everyday life is, I think, the main attraction of a bookshop. There are not many places where it is possible to do this. A music shop is very much like a bookshop. You can wander round such places to your hearts content. If it is a good shop, no assistant will approach you with the inevitable greeting: “Can I help you, sir?” You neednt buy anything you dont want. In a bookshop an assistant should remain in the background until you have finished browsing. Then, and only then, are his services necessary. Of course, you may want to find out where a particular section is, but when he has led you there, the assistant should retire discreetly and look as if he is not interested in selling a single book.You have to be careful not to be attracted by the variety of books in a bookshop. It is very easy to enter the shop looking for a book on, say, ancient coins and to come out carrying a copy of the latest best-selling novel and perhaps a book about brass-rubbing something which had only vaguely interested you up till then. This volume on the subject, however, happened to be so well illustrated and the part of the text you read proved so interesting, that you just had to buy it. This sort of thing can be very dangerous. Apart from running up a huge account, you can waste a great deal of time wandering from section to section.Book-sellers must be both long-suffering and indulgent. There is a story which well illustrates this. A medical student had to read a text-book which was far too expensive for him to buy. He couldnt obtain it from the library and the only copy he could find was in his bookshop. Every afternoon, therefore, he would go along to the shop and read a little of the book at a time. One day, however, he was dismayed to find the book missing from its usual place and was about to leave when he noticed the owner of the shop beckoning to him. Expecting to be told off, he went towards him. To his surprise, the owner pointed to the book, which was tucked away in a corner, “I put it there in case anyone was tempted to buy it,” he said, and left the delighted student to continue his reading.By Robert Best (slightly altered)Words and phrases: (1) shelter: n. uncountable protection from danger or from wind, rain, hot sun, etc. e.g. They stood under the shelter of a huge tree when it poured with rain last night.Provision of shelter was their main concern for the disaster victims.(2) unaware: a. not noticing or realizing what is happeninge.g. She was completely unaware of there being anything extraordinary.Mike seems unaware of the trouble hes causing.(3) surroundings: n. plural the objects, buildings, natural things, etc. that are around a person or thing at a particular time e.g. The policeman switched on the light and examined his surroundings. The protective color of some plants and animals changes with their surroundings.(4) irresistible: a. so attractive and desirable that one cannot prevent himself from wanting it; too strong or powerful to be stopped or prevented e.g. The striving for peace and cooperation, and the promotion of development have become irresistible historical trends.Both the presentation and variety of goods for sale make shopping irresistible.(5) end up with: finish with the possession of someone or something or in the company of someone or something e.g. We end up with nothing after all these years, and thats your fault. I thought my date was with Sally, but I ended up with her twin sister.(6) engrossed: a. giving or marked by complete attention toe.g. My father was deeply engrossed in the book for the whole night.Students tend to neglect schoolwork once they get engrossed in activities as online gaming. (7) dash: v. go or run somewhere very quicklye.g. I must dash upstairs and run a comb through my hair since the party is to begin very soon. The secretary dashed into her office, grabbed her bag, and ran out again.(8) wander: v. walk slowly across or around an area, usually without a clear direction or purpose e.g. Those who do not have relatives to return to are left to wander the streets and sleep rough.He told us that we could wander around at will.(9) to ones hearts content: as much as one likes or wants, to ones entire satisfaction and without limitation e.g. She took refuge in the library, where she could read to her hearts content. Since we didnt have to put on a false front, we could laugh about the incident to our hearts content.(10) approach: v. move towards or nearer to, get closer to e.g. You must approach the bird very quietly or it will fly away. As people approach old age, their energies may diminish.(11) inevitable: a. certain to happen and impossible to avoide.g. Borrowing word is an inevitable linguistic phenomenon in communication between different cultures.Stress is inevitable and no one can ever be stress-free.(12) remain: v. stay in the same place without moving awaye.g. To everyones great surprise, such a healthy person should remain in the hospital for a solid month.The soldiers were instructed to remain where they were.(13) browse: v. look through the pages of a book, magazine, etc. without a particular purpose, just looking at the most interesting parts e.g. Why dont you sit down at that table and browse through the paper?People can browse the classified advertisements in the newspaper for some information.(14) section: n. one of the parts that something such as an object or place is divided into e.g. This section of the market has slowly declined in importance. You will find that book in the historical section of the library.(15) retire: v. go away to a quiet place e.g. Eisenhower left the White House and retired to his farm in Gettysburg. Nowadays more and more people retire to the country, where they can enjoy peace and fresh air.(16) discreetly: ad. doing or saying in a polite and careful way to avoid embarrassing or offending someone e.g. I took the phone, and she went discreetly into the living room. They were all proud students, so the teacher did it discreetly.(17) variety: n. things of the same type that are different from each other in some way e.g. The guests from the neighbourhood are amazed by the variety of plants in the region. Man had achieved a remarkable understanding of a wide variety of natural phenomena.(18) vaguely: ad. not clearly or exactlye.g. The name sounded vaguely familiar to her. He wondered uneasily what it meant, and began to feel vaguely apprehensive.(19) illustrate: v. make the meaning of something clearer by giving examplese.g. Let me give an example to illustrate the point. I can cite quite a few instances to illustrate.(20) apart from: except for e.g. Apart from a few words, he knows nothing about Chinese. Ap