Nielsen笔试真题汇总.doc

NUMERICAL TESTQuestion 1You want to launch a new line of gum in a small town named My Town. In My Town, there are 6 stores which have the sales (in packs) as mentioned below.Gum Sales (in packs)Store A3,894Store B384Store C34Store D3,738Store E1,549Store F237A. If you had the opportunity to be sold in only 3 stores, which stores would you choose? ADEB. What percentage of total stores would it be if you were available in 3 stores? 50%C. What percentage of total sales in packs would that represent? 93.5%Question 2Harrison Water Sports has three retail outlets: Seattle, Portland, and Phoenix. The Seattle store does 50 percent of the total sales in a year, while the Portland store does 35 percent of the total sales. Further analysis indicates that of the sales in Seattle. 20 percent are in boat accessories. The percentage of boat accessories at the Portland store is 30 and the percentage is 25 at the Phoenix store.Please calculate the probability that a sale by Harrison Water Sports is for a boat accessory. (EXPRESS IN % TERMS) 24.25%Question 3A merchant paid $300 for a shipment of x identical calculators. The merchant used 2 of the calculators as demonstrators and sold each of the others for $5 more the average (arithmetic mean) cost of the x calculators.If the total revenue from the sale of the calculators was $120 more than the cost of the shipment, how many calculators were in the shipment? 30Question 4In a certain store, all maps are sold at the same price, and all books at another price. On Monday the store sold 12 maps and 10 books for a total of $38.00. and on Tuesday the store sold 20 maps and 15 books for a total of $60.00/ $0.5At this store, how much cheaper is the map than the book? (EXPRESS IN $ TERMS)Question 5Amongst 7 consumers, 5 of them purchase brand A and 4 of them purchase brand B. To choose one brand A buyer and one brand B buyer respectively, how many options are available?3*2+2*2+3*2+1=17Question 6A total of 40 Brand X Blue-ray DVD players and 80 Brand Y HDVD players were purchased for a motel chain. If the price of each Brand Y HDVD player was twice the price of each Brand X Blue-ray, what percent of the total bill was the price of a Brand Y HDVD player? 1%80%Question 7The following is the finding of a Nielsen research report on smokers:80% of the respondents are or used to be smokers. Among those smokers, 75% are male. 70% of the male smokers are aged from 25 to 35 while 50% of the female smokers are aged from 25 to 35. 20% of the young male (aged 25 to 35) smokers have kids and 5% of the young female smokers (aged from 25 to 35) have kids. Please calculate:A) The percentage of young male smokers out of all respondents. 42%B) The percentage of young female smokers (out of total respondents) that have kids. 0.5%Question 8A total of $20,000 was invested in two certificates of deposit at simple annual interest rates of 6 percent and 8 percent, respectively. If the total interest on the two certificates was $1,440 at the end of one year, what fractional part of the $20,000 was invested at the higher rate? (EXPRESS IN % TERMS) 60%Question 9At a certain ice cream parlor, customers can choose among five different ice cream flavors and can chose either a sugar cone or a waffle cone. Considering both ice cream flavor and cone type, how many distinct triple-scoop cones with three different ice cream flavors are available?20Question 10A firm selling Manchester United pillowcases for $10 currently generates an annual turnover（营业额） of $500,000. Variable costs average at $4 per unit and total annual fixed costs are $100,000. The marketing director is considering a price increase of 10%. Given that the price elasticity of the product is believed to be -0.4, please calculate:(Price elasticity= % change in quantity demanded /% change in price)A. The old sales volume(销量) (EXPRESS IN UNIT TERMS) 50000B. The new sales volume (EXPRESS IN UNIT TERMS) 48000C. The new revenue (EXPRESS IN $ TERRMS) 528000D. The expected change in profit following the price increase (EPRESS IN % TERMS) 200000 236000 18%1、A)ADE B)50% C) 93.3%2、24.25%3、304、0.55、66、80%7、A)42% B)0.5%8、60%9、2010、A)50000 B)48000 C)528000 D)18%2006年AC尼尔森笔试题为了方便大家看,我先把我记得的试题写出来,再写我的答案(仅供参考啦!炫耀不了的.) 所有题目都是英文,做答并没有要求,但应该用英文回答.(所以英语很重要)第一部分-计算题(10题)1.某公司计划引进三条饮料生产线,分别为樱桃,香橙和苹果.据调查人群购买该饮料的比例分别为樱桃50%,香橙40%,苹果10%;而在各个细分人群中,每人平均樱桃1.2瓶,香橙1.4瓶,苹果1.6瓶.那么樱桃所在生产线的比例应该是多少呢? 45.45%7.某城市里,百分之九十的人拥有a型房子(不知道怎么翻,大概就是区分于另一些人,不必在意).据调查得知,全部人当中有90.5%的人购买我公司产品;拥有a型房子的人都购买了我公司产品,那么有没有拥有a型房子而购买我公司产品的占这类人群的比例是多少?(具体的问题不记得了,我是根据大概的意思和我的答案推出来的.不好意思)8.某公司要对一群人进行测试,测试进行三轮.第一轮之后,有40%的人通过了;第二轮之后,余下的人中有60%的人通过;第三轮之后,余下的人有20%的人通过.请回答下列问题:a)通过第一轮或第二轮的人所占总数的比例76%b)没能通过第二轮的人所占总数的比例24%c)没能通过第三轮的人所占总数的比例 19.2%10.某公司要做一次调查,一共需要100个符合条件的人.调查人员随机找了500个人,然后符合条件的人有75个.那么按照这个比例,还需要找多少人再能达到符合条件的人的总数? 167第二部分-调查报告你是based公司的的调查人员,一顾客让你帮其调查一市场.其公司希望引进unisoap的超级肥皂进入市场,而你的调查结果是如下:我们将可以引进一个高质低价(我自己翻的)的肥皂;其实现在的肥皂都是一样的,但供应商是否告诉你他的产品有与众不同的地方而导致你去购买他的产品呢?unisoap适用于all your house.洗头,能让你得到你想在专业美发店里期望的效果;而在沐浴方面,也不会让你的皮肤变干燥.在washing machine,its so tough以至于能去除深层污垢,而又很gentle以至于不会伤害到你的衣服.不过unisoap太*(这个单词不会),所以你不能在你洗的东西上留有残余.单价: 0-28ounce $2.88 0-48ounce $4.51请您用我们给您的纸张写一份报告给公司的president.(纸张为a4,大概26行这样)第三部分-案例分析某肥皂公司要求你调查一下其在杂志m投入广告的效果.你随机对300个拥有杂志m的家庭进行了调查.结果如下:买了肥皂的 没买肥皂的看了广告的 16 88没看广告的 45 196回答下列问题:1.你认为这家公司在杂志m中的广告效果如何?2.你将对公司的ceo说什么?(因为关键单词不会,我大概猜是结论或建议)3.你是否还要在调查中问这些家庭别的问题呢?如果是,问什么?为什么问这个问题?计算题：比较简单 Case: 中文， 给出两个方案，每个方案的购买频率，购买量；满意度，独特性等；样本调查结果；比较两个方案哪个比较好。 Case: 英文，写一封信给经理，Juice Company 已经在美国等投入了生产线，现在要在Brazil投入新的生产线，分析写Report, 写 Recommendation 之前还需要什么 Infornmation Writing: 一个 Summary, 一个 Recommendation, 给了大约十页纸，关于 Green Clean 产品的外观，性能，价格，购买量等，分别写上面两个，各一张A4纸。总结：前面的尽量快点做，因为后面的需要很长时间2小时