外研社商务英语2013版课后习题汇总.doc

Exercisesole proprietorship个人独资企业informational role信息角色partnership 合伙企业interpersonal role人际关系角色general partnership 普通合伙decisional role决策角色limited partnership有限合伙technical skill技术技能limited partner 有限合伙人human skill人际技能general partner 普通合伙人conceptual skill概念技能corporation 公司production生产non-profit corporation非盈利公司manufacturing制造double taxation双重课税operations运作joint venture合资企业analytic process分解型工艺limited liability company有限责任公司synthetic process合成型工艺merger 兼并just-in-time（JIT）准时库存控制horizontal merger 横向兼并purchasing采购vertical merge纵向兼并material requirement planning物料需求计划conglomerate merger 混合兼并production schedule生产计划acquisition 收购job schedule工作计划franchise特许program evaluation and review technique（PERT）计划评审技术图corporate ethics企业道德corporate social responsibility企业社会责任enterprise resource planning企业资源计划corporate culture企业文化flexible manufacturing systems柔性制造系统risk-taking personality喜欢冒险的个性computer-aided design（CAD）计算机辅助设计attention-to-detail personality注重细节的个性computer-aided engineering计算机辅助工程outcome-oriented personality注重结果的个性productivity生产力team-oriented personality以人为本的个性lean manufacturing精益生产people-oriented personality注重团队的个性quality management质量管理aggressive personality积极进取的个性quality assurance质量保证non-stable personality不求稳的个性total quality management全面质量管理management管理quality control质量控制planning计划quality circles质量管理小组strategic planning战略规划continuous improvement持续改进tactical planning战术规划marketing市场营销operational planning运营规划market concept市场营销观念contingency planning应急计划marker mix市场营销组合organizing组织consumer product消费品directing领导industrial product工业品controlling控制loss leader pricing亏本销售定价法autocratic leadership专制型领导penetration pricing渗透定价法democratic leadership民主型领导differential pricing区别定价法managerial hierarchy管理层次price skimming撇脂定价法distribution分销on-the-job training在职培训direct sale直销off-the-job training脱产培训promotion促销orientation入职培训personal selling个人销售absolute advantage绝对优势advertising广告comparative advantage相对优势publicity宣传fixed exchange rate固定汇率制sales promotion销售促销flexible exchange rate浮动汇率制product life cycle产品生命周期balance of payment国际收支consumer buying behavior个人购买行为current account经常账户industrial buying behavior组织购买行为capital account资本账户marketing research市场营销调研trade surplus贸易顺差market segmentation市场气氛trade deficit贸易逆差human resource management人力资源管理official reserves官方储备human resource planning人力资源计划letter of credit信用证recruitment招聘bill of lading提单performance appraisal业绩评估draft汇票job description职位描述tariff关税hiring specification招聘说明quota配额Multiple choice questionsChapter 11. The easiest way to become your own boss is to set up a sole proprietorship .2. My brother-in-law and I want to start a small vacuum cleaner repair shop as partners.We want to keep our investment cost down.We should organize a partnership .3. A good reason to consider starting a business with a partner is partners with complementary skill can enhance the success of a business .4. In which of the following forms of organization can you deduct health insurance premiums（保险费）as a business expense? A corporation 5. Marie Wang recently invested $4,000 that her aunt had left her in the stock of a corporation. Marie has become a stockholder （股东）of the corporation.6. What type of business finds it much easier to raise money? A corporation （法人）7. All of the following statements about corporation are true except corporations must have at lease one owner with unlimited liability .8. If I set up my business as an LLC, I could file my tax return as a sole-proprietorship .9. A conglomerate merger unites firms in completely unrelated industries.Chapter 21. When an entrepreneur assesses a market,he/she should consider the following aspects except site layout .2. Ed Brickey wants to be certain he has done all he can do to help his business survive, so he has written a business plan. One advantage of developing the plan is that it forces Ed to think carefully about all aspects of his planned business .3. Which of the following suggestion is an experienced entrepreneur most likely to give someone who is thinking about getting into business? Even small businesses must keep accurate records .4. John wants to open a retail business in China. Which of the following is the best time? before the Labor Day holiday .5. When should an entrepreneur spend all of his/her time in the business? At the infancy stage .Chapter 41. In what specific sequence do managers perform their functions to help achieve company goals? Planning , organizing , directing , and controlling .2. When an organizations CEO sets a goal for each division, what managerial function is he/she mainly engages in? Planning .3. Planning is a dynamic decision-making function that focuses on future performance 4. Once managers define future performance goals, they must translate this abstract vision into reality via the function of organizing .5. A regional vice president lets local store managers operate each store as if it were a separate business. In this effort to better coordinate human and material resources, what managerial function is the vice president seeking to improve? Organizing .6. At all levels of management, the greatest amount of time is spent on directing .7. Top management spends the lease amount of time on controlling .8. An organization has a finance center, a marketing center, and a human resources center. It is organized by function .9. Which of the following job titles is NOT an example if a middle manager? Section chief 10. Which of the following sets of managerial roles classify Mintzbergs ten most common roles of managers? Interpersonal , informational , and decisional .11. Susan Smith periodically takes clients to lunch to reward them for being good customers. What role of management does her action exhibit? Figurehead 12. Which managerial role is to disseminate the organizations information into its environment? Spokesman 13. Lucy Zhang managers a college bookstore,.She feels that her greatest problem is related to employee motivation. This problem is related to her role as a leader .14. Mary Tan is the state sales manager for an electronic appliance company. She constantly seeks customer support because they can affect the companys success. She knows that unhappy customers may switch to a competitor such as Hisense. What managerial role is Mary playing? Liaison .（联络）15. Technical skills involve the ability to apply scientific methods, processes, and techniques .16. Lisa Anderson promotes ream decision-making and welcomes employees free expression without fear of embarrassment. What skill is Lisa primarily using? Interpersonal .17. Conceptual skills are concerned with a managers ability to view the organization as a whole .Chapter 51. All of the following firms would be classified as manufacturers except fisheries .（渔业公司）2. Most service organizations locate in urban areas because it is important for them to be close to their customers.3. The assembly process puts components together to produce a product.4. At a refinery, cruel oil is processes and broke down into many different products including wax and airplane fuel. Oil refining done in the refinery is an example of analytic process .5. A PERT network consists if activities linked by arrows. Suppose two of the activities on the network are labeled “A” and “B”. An arrow from “A” to “B” indicates that “A” must be completed before “B” can begin .6. CAM involves computers directly in the production process.7. What industry is the hardest to measure productivity? Service industries .Chapter 61. The main goal if business marketing is to acquire and keep customers .2. Which of the following statements by a managing director would best reflect a marketing-orientated business? We organize our business around understanding our customers and delighting them .3. In a marketing-oriented company, management believe corporate goals can be achieved by satisfying customer needs profitably .4. A physical, concrete produce you can touch is a good .5. Geoff, the marketing manager for a manufacturer if hearing aids, is considering the use if a direct mailing campaign to increase sales. Which element of the marketing mix is he concerned with here? Promotion .6. Which of the following if NOT commonly known as one of the “four Ps” of the marketing mix? Production .7. In marketing theory, the acronym PLC stands for Product Life Cycle .8. Marketers often change the elements of the marketing mix for it to be perceived as unique. This process is known as differentiation .9. Which of the following stages is the last phase in the traditional product life cycle? Decline .10. What is the first step in planning a market research project? Defining and locating the research already exists.11. Stephanie Wang is working for a business during her summer holidays. She is sent to the local library to look up population forecasts for two ethnic groups. The information she found would be considered as secondary data.12. Primary research is to collect original data .13. HotStuff, a manufacturer of branded ready meals, want to know what proportion of customers examine the information on their product labels in a supermarket. What is the best way of getting hold if this information? Observation 14. If Walt Disney saw all DVD customers as pretty much alike and thus offered only one marketing mix, it would be using the homogeneous approach.15. If Walt Ice Cream saw the ice cream market as composed of four age category groupings, each with different needs and desire, each grouping would be called a market segment .16. Which if the following might be an appropriate basis for segmenting a market? All off the above .17. McDonalds uses a segmentation strategy for its sandwiches based on characteristics such as age, gender, and income. Which group of segmentation variables does it use? Demographic .18. Toyota knows that some customers want small cars, others family estate cars（旅行轿车）, or sport cars. In this case Toyota has found its markets to be heterogeneous .Chapter 81. Which of the following is NOT the function money serves? Means of evaluation 2. Which of the following is NOT the reason why credit are a popular substitute for cash payments? Because of their small transaction fee .3. What is the primary function of a central bank? To manage the nations money supply .4. Which of the following will increase the amount of the money supply? Derivative deposits .5. Which is the most popular form of short-term financing? Trade credit .6. Which one is the feature of bonds? Conversion privilege .7. In case of liquidation, who must be paid first? The creditors .8. Which of the following statements is NOT true? Under non-cumulative voting each stockholder is entitled to a number of votes equal to the number of shares owned multiplied by the number of directors to be elected .Chapter 101. Which of one following is NOT true about absolute advantage? According to Adam Smith, a country may also produce goods at home that it can buy at a lower cost from other countries .2. Gains from trade only occur if countries that have different comparative advantages trade with each other .3. If country A has a comparative advantage in producing shoes, then it can produce shoes at lower opportunity costs than other countries can .4. A system of floating exchange rates has currencies whose values fluctuate according to market conditions .5. Which of the following is NOT the purpose that a bill of lading serves? It is a check .6. An import tariff may make domestic producers gain .7. Which of the following is NOT true? Any increase in demand under a tariffs would result in higher prices .8. An import tariff of $10 per unit of an imported good that is imposed by a country increases the price of this good in the importing country .Alternative-answer questionchapter 1F 1.A sole proprietor is not personally liable for the obligations of his/her business.F 2.If a sole proprietorship fails, the business is lost, but the personal assets of the owner are secure.T 3.Closed corporations mean that the stock is held by only a few owners and not actively sold on the stock market.T 4.The liabilities of the parties to a joint venture are similar to the liabilities of the partnership.F 5.Ralph Xu wants to invest his money in business and share in its profits, but has no desire to actively manage the company. He also wants to limit his risk of loss. One type of ownership that would allow Ralph to meet his objectives is the general partnership.F 6.A major producer of personal computers, is considering a merger with a leading producer of microprocessors and other computer chips. The former believes such a merger would give it a guaranteed source of needed components, and would enable it to have better control over quality. If this merger occurs, it would be an example of a horizontal merger.F 7.A franchisee has the right to change products and services of the franchise company.T 8.The franchiser can provide training, guidance, and other forms of support to the franchisee.chapter 2F 1.A sole proprietor is not personally liable for the obligations of a business.F 2.Vivian Chen decided to work for a floral design shop before opening her own shop. This was a poor decision since she used her labor to make someone else successful.T 3.If a business plan is to be effective it must be specific in analyzing the competition, the money needed to start, and other details of operation.T 4.The name of a new business should be easy to remember and not misleading.F 5.It is not necessary for a business to obtain licenses or permits.T 6.It is hard for a small business to employ or find good, qualified people.chapter 3T 1.Businesspeople should make every effort to be fair, to consider the welfare of customers and others within the firm, to avoid conflicts of interest, and to communicate honestly.F 2.Businesses exist for the sole purpose of making profits and creating wealth for the owners.T 3.Corporate culture is described as the personality of an organization and it guides how employees think, act, and feel.F 4.The job itself, salary, and bonuses should ba paid more attention to than the corporate culture in term of job-hunting.T 5.Corporate culture has three functions. The first one is to provide a sense of identity for members. The second one is to generate commitment to the organizations mission. The third is to clarify and reinforce standards of behavior.T 6.Just as different people have different personalities, different organizations have different personalities, different organizations have different corporate cultures.F 7.Companies that treat employees well are said to have healthy corporate culture and these companies tend to have high employee turnover.F 8.A big company usually has its subcultures and subcultures are regarded as separate cultures from the dominant culture.T 9.Three major factors contribute to the emergence of corporate culture.They are company founders, experience with the general business and industry environment, and contact with others.F 10.Only great events, not small tales, illustrate key aspects of an organizations culture and telling great event can effectively introduce or reaffirm those values to employees.T 11.The slang or jargon used in a company helps its employees define their identities as members of an organization.T 12.Corporate culture and corporate climate are two different concepts. The former refers to the values, beliefs, and customs or norms of an organization, while the latter refers to the general atmosphere of an organization.chapter 4T 1.The president or CEO is the top management.T 2.Supervisor is the name for a first-line manager,F 3.The supervisor is locate at the top of the managerial hierarchy.T 4.The vice president is located at the top of the managerial hierarchy.T 5.The supervisors monitor role involves receiving and collecting information.F 6.Supervisory management is less focused and more long-term than higher management role.F 7.Initiating organizational change refers to a managers figurehead role.T 8.In disseminating organizational information, the supervisor is acting in the role of spokesperson.T 9.The relationship between the manager and employees refers to the leader role.T 10.The most important role of the manager at all organizational levels is that of the leader.T 11.Todays managerial roles are commonly interdependent.T 12.The roles of negotiator and resource allocator are closely related.F 13.Conceptual skills are used by most supervisors.F 14.Supervisors use human skills more than top managers.T 15.Interpersonal relations are a type of human skills.T 16.Management skills are classified into conceptual, human, and technical skills.F 17.Technical skills are used most by middle managers.T 18.The ability to effectively run a machine is classified as a technical skill.T 19.Working effectively with a team to resolve conflicts describes a human skill.F 20.In strategic planning, the company should diagnose threats and opportunities after implementing the company missions and goals.chapter 5F 1.Manufacturing and production mean the same thing. T 2.When an ice