已阅读5页,还剩24页未读, 继续免费阅读
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
Bu6002strategicmanagement ModuleLeader AnthonyJWardMScBScBAPGCEFHEAFCMIMBADirector FT SeniorLecturerinStrategicManagement 1 ModuleLearningoutcomes Understandthetheoreticalconceptsandframeworksofstrategicmanagement Applythetheoreticalconceptsandframeworksofstrategicmanagementintheanalysisofspecificcontemporarycasestudies Synthesiseandcriticallyreflectontheroleofstrategywithinorganisationsengagedinbusinessand ormarketing tourismandeventsmanagement dependentontheProgrammethismodulesupports Formulatecreativeapproachestoproblemsolvingusingwell arguedcritiquesandvalidarguments Demonstratecriticalawarenessoftheambiguousreliabilityofsources 2 Assessments Part2 3 000 wordresearchproject worth75 oftheoverallmodulegrade assessinglearningoutcomes1 2 3 4and5 Part1 1 000 wordassignmentworth25 oftheoverallmodulegrade assessingtheearlydevelopmentoflearningoutcomes1 2 3 4and5 3 EssentialReadingBusiness Grant R Jordan J 2015 FoundationsofStrategy 2ndEd Chichester UnitedKingdom JohnWiley SonsLtd Johnson G Whittington R Scholes K Angwin D Regner P 2014 ExploringStrategy TextandCases 10thed Harlow UnitedKingdom PearsonEducationLtd Volberda H Morgan R Reinmoeller P Hitt M Ireland R Hoskisson R 2011 StrategicManagement Andover UnitedKingdom CengageLearningEMEA Frynas J G Mellahi K 2015 GlobalStrategicManagement Oxford UnitedKingdom OxfordUniversityPress 4 EssentialReadingMETM Evans N 2015 StrategicManagementforTourism Hospitality Events Oxford Elsevier Tribe J 2010 StrategyforTourism Oxford Goodfellow Whittington R 2001 Whatisstrategy anddoesitmatter London ThomsonLearning 5 Introducingstrategyand strategic management Whatisstrategy Whatdifferencedoesstrategymaketobusinessmanagement Strategy makingintheoryandpractice designorprocess Scope 1 6 7 8 9 Theexternalenvironment Environmentalanalysis macro industry firm PESTfromastrategicperspective CAGEframework Ghemawat 2001 TheDiamondModel Porter 1990 Scope 2 10 11 Thediamondmodel porter 1990 12 Theindustryenvironment Applyingmarketsegmentationanalysisandstrategicgroupanalysis FiveForcesmodeloverviewandtheValueNet Theimportanceofindustryevolution Scope 3 13 14 15 Theinternalenvironment Thesignificanceoftheinternalenvironment corecompetenciesandaresource basedview Positioningvs Resource basedperspectives Hamel Prahalad 1993 Analysingfirmresourcesandcapabilities Barney 1991 VRIOframework Barney 1997 Globalvaluechainsandvaluesystems Porter 1985 Scope 4 16 17 Managingtheinternationalprocess Motivesforinternationalisationandtheprocess Aharoni 1966 PsychicdistanceandtheUppsalaModel Johanson Wiedersheim 1975 Entrymodestrategies Frynas Mellahi 2015 Mergersandacquisitions Hopkins 1999 Scope 5 18 19 Internationalstrategicalliances Porter sThreeTestofValue 1996 forM A Importanceandtypesofstrategicalliances Frynas Mellahi 2015 Selectingpartners Dacin Hitt Levitas 1997 Importanceoftrustinstrategicalliances Childs Faulkner Tallman 2005 Scope 6 20 21 Phasesintheevolutionoftrustinstrategicalliances AdaptedfromJ Childs D Faulkner S Tallman CooperativeStrategy Managingalliances networksandjointventures Oxford OxfordUniversityPress 2005 p 61 FORMATION IMPLEMENTATION EVOLUTION CALCULATION MUTUALUNDERSTANDING BONDING Phaseofallianceevolutionovertime Keyelementintrustevolution Beingpreparedtoworkwithyou Gettingtoknowaboutyou Comingtoidentifywithyouasaperson 22 Innovation knowledge Strategicimportanceofinnovation Frynas Mellahi 2015 Competitivedynamicsoftechnologicalmarkets Miller Shamsie 1995 Importanceofknowledgetransfer Kogut Zander 1993 Scope 7 23 24 Strategydevelopment Designingastrategy Strategicplanning Rea Kerzner 1997 Evaluatingstrategy SAFecriteria Johnsonetal 2014 Screeningtechniqu
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 公司植树节活动方案
- 大豆异黄酮的抗氧化和抗肿瘤活性研究
- 论商时期中原文化势力从南方的消退
- 我国汽车广告的现状及发展趋势研究
- 风电功率预测技术研究综述
- 2024年社会救助及公益服务项目发展计划
- 2024年云计算软件项目发展计划
- 2024年便携式X荧光光谱分析仪项目合作计划书
- 2024多媒体安装合同范本
- 2024国际货物运输的合同
- 湖南文艺出版社三年级下册音乐全册教案
- 《戏剧暗恋桃花源》课件
- 苗木质量检验证书(正本)
- 幼儿园故事《小红帽》PPT模板
- 谢孟媛英文初级文法全集笔记完美版
- 项目监理评定书
- 苏科版三年级下册劳动第3课《纸黏土浮雕》课件
- YS/T 383-2011烷基羟肟酸(钠)
- 华为数字化转型之道
- GB/T 33688-2017选煤磁选设备工艺效果评定方法
- 公安院校及专业招生政审表
评论
0/150
提交评论