新职业英语2-Unit.pptVIP

Unit7 新职业英语 Contents Warm up Task1 Task2 Warm 1 Task1Lookatthefollowingpicturesandidentifythedifferentsellingmethods person to personselling directmailselling onlineselling telephoneselling Notes Warm 1 Notes Personalselling 人员推销 个人推销isatwo waycommunicationbetweenthesellerandthebuyerusuallyface to face viatheInternet thephoneandthecorrespondence Unlikeadvertising apersonalsalesmessagecanbemorespecificallytargetedonindividualprospectsandeasilyalteredifthedesiredbehaviordoesnotoccur Personalselling however isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified Warm 2 Sample Task2Workinpairs Lookatthefollowingflowchart Discusswithyourpartneranddescribetheprocessoforganicfoodsgoingthroughthemarketingchannel Notes Warm 2 Notes Whatisamarketingchannel Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods andtomovegoods fromthepointofproductiontothepointofconsumption whichconsistsofalltheinstitutionsandallthemarketingactivitiesinthemarketingprocess Sample Afterorganicfoodsareproduced thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobrokers terminalmarkets grocerywholesalersandfoodservicewholesalers Thesecondstageisfromwholesalingtoretailingwherethefoodsarestockedbytraditionalgrocerystores naturalfoodstoresandfoodserviceoutlets Thelaststepisfromretailingtoconsumptionwheretheseorganicfoodsarepurchasedbyconsumers ReadingA ReadingA Text Task1 Task2 BusinessKnow how TextA 1 ReadingA TheMulti channelE Commerce1InthemidstoftheUSeconomiccrisis cautiousspendinganddownsizinghavelefttheretailindustryinserioustrouble March2009sawa9percentdeclinecomparedwithMarch2008 However onlinesalescontinuetoshowsteadygrowthinthefaceofadverseeconomicconditions Theyareexpectedtogrow11percenttoUS 156 1billionin2009 followinga13percentincreasein2008 TextA 2 2Givencautiousconsumerspendingandtightcredit whyisonlineretailcontinuingtogrowfastwhileoverallretailnumbersdrop Retailersneedtolooknofurtherthanthegreatbenefitsandsavingsofsellingviaamulti channele commerceplatform ReadingA TextA 3 3TheInternethasadistinctadvantageoverin storeretail thepresenceofcountlesson demandsaleschannels Stillane commerceplatformdoesn tsimplyofferanewsaleschannel retailersareactuallyincreasingin storepurchasesusingonlineplatforms In storeretailerswithe commerceplatformsmaymakeuseofmultiplechannelsandconsolidatethemthroughcross channelretailing Thiscross channelstrategymightbegivingcustomerstheabilitytoorderonlineandpickupin store oritcouldbeassimpleashonoringgiftcardsthroughallsaleschannels Byimplementingacross channelstrategy retailerscouldopenupsalesopportunitiesandimprovecustomersatisfactionthroughconvenientservicesandfulfillmentofcustomerrequests ReadingA TextA 4 4Retailersarealsoabletoimproveon demandpurchasingcapabilitiestoincreasesalesonline Anautomatedonlineplatformallowsretailerstoreceiveordersatanytimeandcustomerstocheckthestatusoftheirorderattheirconvenience Byprovidingsuchaneasilyaccessibleoptionforcustomers onlineretailersarecateringtoalloftheircustomers nomatterwhattheirshoppinghabitsmightreflect ReadingA TextA 5 5Increasingattentionisbeingplacedongreenbusinesspracticesthesedays andane commerceplatformhelpsretailerspromoteenvironmentallyfriendlybusinesspractices Fromabusinesspointofview theycansavehugecostsbycuttingouttraditionalpapermarketinganddistributionmethods Forexample retailersusedtospendhundredsofthousandsofdollarsonpapercatalogs Nowtheycancutcatalogexpensesthroughemailmarketingandeasilyupdatableonlinecatalogs ReadingA TextA 6 6Withthedevelopmentofbusinessintelligence moreandmorecompaniesarerecognizingthatanefficientsystemfordatacollectionandanalysisisnecessaryforgrowingtheirbusinesses Ane commerceplatformsimplifiesrawsalesdatacapture aswellasdataforcustomerprofilingandorder processinginformation anydatathatisnecessaryforprovidingagreaterunderstandingoftheretailer sbusiness ThedatacollectioncapabilitiesoftheInternetgivee commerceplatformsastrategicadvantageoverin storeretail wheredataismuchmoredifficulttocaptureinasystematicandorganizedway ReadingA TextA 7 7Ultimately thestrengthofonlineandcross channelretailingcomesdowntoeffectiveuseoftheInternetande commerceplatforms Ase commerceandtechnologycontinuetoimprove moreandmorebusinessesarerelyingone commerceplatformstogainagreaterunderstandingoftheircustomers cutcosts andrunoperationsmoreefficiently ReadingA A Trans 1 ReadingA 多渠道电子商务1在美国经济危机时期 开支缩减和公司裁员使零售业陷入了严峻的困境 2009年3月的零售总额比2008年同期下降了九个百分点 而面临同样的经济僵局 网络销售却呈现出稳定增长的态势 继2008年增长13 后 网络销售在2009年预计又将增长11个百分点 销售额将达到1561亿美元 A Trans 2 ReadingA 2面对消费者开支谨慎和信贷紧缩 网上零售为什么会在零售总额下跌的情况下保持快速增长呢 零售商们只要看看通过多渠道电子商务平台销售所带来的巨大收益和销售成本的降低便可知道答案 A Trans 3 ReadingA 3与店面销售相比 网络销售拥有一个明显优势 它可以提供各种按需销售的渠道 不过电子商务平台不仅仅是提供一种新的销售渠道 事实上 零售商目前正利用网络平台增加店面购买量 他们可以利用多种渠道 并通过跨渠道销售将其统一为一个整体 这种跨渠道策略可以是顾客在网上订购 然后到店铺提货 或者就是简单地通过所有渠道兑现代金卡 利用这种策略 零售商可以提供便捷的服务和满足顾客需求来增加销售机会并提高顾客满意度 A Trans 4 ReadingA 4零售商还可以通过提升按需购买服务能力来促进网络销售 自动化网络平台使零售商在任何时候都可以接受订单 使消费者能够随时查看他们订单状态 无论消费者会有什么样的购物习惯 通过给他们提供如此便捷的选择 网络零售商可以满足所有顾客的消费需求 A Trans 5 ReadingA 5目前 人们越来越重视绿色商业 而电子商务平台正有助于零售商促进环境友好型经营活动 从商业角度来看 由于取消了传统纸质营销和分销方法 零售商得以大大节省销售成本 举例来说 零售商过去常常花费大量资金来印制纸质商品目录 而现在他们可以通过电子邮件和易于更新的在线商品目录来降低这方面的开支 A Trans 6 ReadingA 6随着商业情报的不断发展 越来越多的企业意识到有效的信息收集和分析系统对于企业的发展是必不可少的 电子商务平台不仅可以简化原始销售数据 客户资料数据和订单处理数据的收集 也可以简化任何有助于进一步了解零售商经营状况的数据的收集 互联网的数据收集能力使电子商务平台具备了超越店面销售的战略优势 因为在店面销售中系统而有序地采集数据要困难得多 A Trans 7 ReadingA 7最后 网络和跨渠道零售的力量归根结底在于对互联网和电子商务平台的有效利用 伴随着电子商务和科技的持续发展 将会有越来越多的企业依靠电子商务平台来进一步了解客户 降低成本 提高运营效率 n formal usedafterapreposition themiddlepartofsomething ReadingA midst e g Inthemidstofthecitythereliesabigshoppingmall Tran 他作战时表现得非常勇敢 Hefoughtbravelyinthemidstofthebattle n atimeofdangerandgreatdifficulty ReadingA crisis e g Thecompanyisstillincrisisbutithassurvivedtheworstoftherecession Tran 在遇到困难的时候有好朋友可以求助真好 Intimesofcrisisit sgoodtohaveafriendtoturnto a beingcarefulaboutwhatsomeonesaysordoes especiallytoavoiddangerormistakes ReadingA cautious e g Hewasverycautiousaboutcommittinghimselftoanything Tran 他们对这一解决危机的方法表达了谨慎的乐观 Theyexpresscautiousoptimismaboutasolutiontothecrisis a onlybeforenoun includingallthethingsorpeoplethatareinvolvedinaparticularsituation total ReadingA overall e g Theoverallresultisanincreaseinpopulation Tran 绘完画后 她退后一步仔细欣赏整体效果 Whenshefinishedpainting shesteppedbacktoadmiretheoveralleffect a clearlyseen heard understood etc noticeable ReadingA distinct e g Therewasadistinctsmellofburning e g Hisvoicewasquietbuteverywordwasdistinct Tran 你的英语口语进步明显 ThereisadistinctimprovementinyourspokenEnglish tocombinethingsinordertomakethemmoreeffectiveoreasiertodealwith tostrengthenthepositionofpowerorsuccessthatsomeonehas ReadingA consolidate e g Thecompanyhasconsolidateditspositionasthecountry sleadinggassupplier Tran 最近几家本地企业合并组成了一家大公司 Severallocalbusinesseshaverecentlyconsolidatedtoformasinglelargecompany v todowhatsomeonehasagreedtodo oftenbymakingapayment ReadingA honor e g Thebankhasrefusedtohonorhischeck Tran 请遵守合同 工作到该项目结束为止 Pleasehonoryourcontractbyworkinguntiltheprojectisfinished n theabilityorqualitiesnecessarytodosomething ReadingA capability e g Animalsinthezoohavelostthecapabilitytocatch ofcatchingfoodforthemselves Tran 她没有能力组织好整个部门 Organizingawholedepartmentisbeyondhercapability a thatcanbeused seen obtained etc ReadingA accessible e g Thereisacollectionofbooksrecentlymadeaccessibletothepublic Tran 只有坐船才能到那座岛上 Theislandisonlyaccessiblebyboat v toprovidewhatisdesiredorneeded ReadingA cater e g Theyonlypublishnovelswhichcatertothemassmarket Tran 她拒绝了他的无理要求 Sherefusedtocatertohisridiculousdemands n secretinformationthatiscollected ReadingA intelligence e g Accordingtoourintelligence furtherattackswereplanned Tran 将军有敌军的秘密情报 Thegeneralhadsecretintelligenceoftheenemy v tomakesomethingeasiertodoorunderstand ReadingA simplify e g Trytosimplifyourexplanationforthechildren Tran 该申请表格已经简化了 Theapplicationformshavebeensimplified n theactofcollectingusefulinformationaboutsomethingorsomeonesothatyoucangiveadescriptionofthem ReadingA profiling e g Criminalprofilingconsistsofanalyzingacrimesceneandusingtheinformationtodeterminetheidentityoftheperpetrator 犯罪者 Tran 什么才是人格潜质分析 personalityprofiling competencyprofiling Whatexactlyispersonalityprofiling competencyprofiling tobeabletobeexplainedbyasingleimportantpoint ReadingA comedownto e g Whatitcomesdowntoisachoicebetweencuttingwagesorreducingthenumberofstaff Tran 总之 要么给我加钱 要么我走人 WhatitcomesdowntoiseitherIgetmoremoneyorIleave A Task 1 ReadingA Task1Putthefollowingstatementsintotherightorderaccordingtothepassage A Across channelstrategyhelpsretailersopenupsalesopportunitiesandimprovecustomersatisfaction B E commerceplatformswillplayamoreimportantroleinthebusinessworld C E commerceplatformsholdastrategicadvantageinbusinessdatacollection D E commerceplatformshelpretailerspromotegreenbusinesspracticesandcutcosts E Onlineretailerscouldcatertoallcustomersthroughautomatedonlineplatforms F Onlinesalescontinuetogrowduringtheeconomiccrisis G Multi channele commerceplatformsaccountfortheonlinesalesgrowth F G A E D C B A Task 2 1 ReadingA Task2Answerthefollowingquestionsaccordingtothepassage 1 Whyisonlineretailcontinuingtogrowfastwhileoverallretailnumbersdrop 2 Ane commerceplatformissimplyanewsaleschannel isn tit 3 Whatcananautomatedonlineplatformdoforretailersandcustomers Becauseofthegreatbenefitsandsavingsofsellingviaamulti channele commerceplatform No Byadoptingacross channelstrategy retailerscanuseanonlineplatformtoincreasein storepurchases Itallowsretailerstoreceiveordersatanytimeandcustomerstocheckthestatusoftheirorderattheirconvenience A Task2 2 ReadingA 4 Howcanane commerceplatformhelpretailerstosavecosts 5 Intermsofbusinessintelligence whatgivese commerceplatformsastrategicadvantageoverin storeretail Thedata collectioncapabilitiesoftheInternet Bycuttingouttraditionalpapermarketinganddistributionmethods BusinessKnow how CreatinganEffectiveTradeShowDisplay Rememberthatlessismore Keeptheimagesandmessagessimple andlayoutsclean Selectyourtradeshowgraphicscarefully Ifpossible selectsimplesingleimages Createasimpleandeasy to rememberheadline Chooseasimpleandeasy to readtypeface Becarefulwhenwritingyourdescription Makeeachwordcount Usebulletpointsanddon tgettootechnical Makethecompanynameprominent intheheaderwherevisitorswillexpecttofindit Featureyourwebsiteaddress ReadingB ReadingB Text Task1 Task2 Task3 TextB 1 ASalesLetterJacksonWhite SalesManagerBrotherTiresCo Ltd ElmOakStreetBakersfield CaliforniaOct 9 2010BenjaminWood ManagerCarProducts AccessoriesEasternSupermarketGroup14MainStreet Bakersfield CaliforniaDearMr Wood Reportsfromallovertheworldconfirmwhatwehavealwaysknown thattheROYsolidtireisnotonlythesolutiontoawholelotofthetireproblemsbutalsothefulfillmentofeverycarowner sdream ReadingB TextB 2 ReadingB Wewillnaturallybewellawareoftheweaknessesoftheordinaryair filledtire punctures outercoverswhichsplitundersuddenstress andatendencytoskidonwetroadsurfaces justtomentiononlyafewofmotorists maincomplaints OurROYtireenablesyoutoofferyourcustomersatirewhichisbeyondcriticisminthosevitalqualitiesofroad holdingandreliability TextB 3 ReadingB WecouldtellyoualotmoreaboutROYtires butwouldpreferyoutoreadtheenclosedcopiesofreportsfromracingcardrivers testdrivers motordealersandmanufacturers Thesereportsreallyspeakforthemselves Youmayalsovisitourofficialwebsiteformorereviewsandrecommendationsfromourordinaryusers TextB 4 ReadingB Youarealreadyawareofourtermsofdealing buttoencourageyoutoholdastockofthenewsolidROY wearepleasedtoofferyouaspecialdiscountof3 onanyorderreceivedbyDecember31 Yourssincerely SalesDepartment B Trans 1 ReadingB 推销函杰克逊 怀特销售经理兄弟轮胎有限公司榆橡大街加利福尼亚州贝克斯菲尔德市2010年10月9日本杰明 伍德经理汽车用品与配件部东部超市集团主大街14号加利福尼亚州贝克斯菲尔德市亲爱的伍德先生 我们都知道罗伊牌实心轮胎可以解决许多轮胎方面的问题 是每个车主的梦想之胎 这一点也为世界各地的报道所证实 B Trans 2 ReadingB 我们都清楚普通充气轮胎的缺陷 如驾驶员常抱怨的几点 易被刺穿 压力突然增大时易破裂以及潮湿路面易打滑 而我们的罗伊牌轮胎使您能够为顾客提供一种在抓地性和可靠性方面无可挑剔的轮胎 B Trans 3 ReadingB 有关罗伊牌轮胎我们还可以告诉您很多 不过希望您能阅读一下附寄的来自赛车手 试车员 汽车经销商和制造商的报告 就再清楚不过了 您也可以访问我们的官方网站了解普通用户的评论和推荐 B Trans 4 ReadingB 虽然您已清楚我们的经销条款 但为了鼓励经销罗伊牌新型实心轮胎的销售 如您在12月31日前订购 我们将提供3 的特别折扣 您真诚的 杰克逊 怀特销售部 B Task1 Task1Asuccessfulsalesletterusuallyfollowsfoursteps Readtheletteragainandmatchthestepswiththefourparagraphsinthebodyoftheletter ReadingB A Motivatingthereader sactionB Arousingthereader sinterestC Gettingthereader sattentionD Providingthereader sbenefits C B D A B Task2 Task2Trytorewritethefollowingsentencesinamoreappealingandpersuasiveway ReadingB Youwillbeinterestedinournewtoothbrush Wouldyouliketoknowwhichtoothbrushmostdentistsuse 2 Ournewdigitalcamera SHINNINGX5 isuseful Here sadigitalcamera SHINNING whichwillrevolutionizethewayyoutakephotos 3 TheMacroPrinter3000isbetterthanotherprintersinthesamepricerange Macroprinter3000 Wellabovethecompetition 4 TheSupersportsT shirtsarecomfortable TheSupersportsT shirts socomfortableyouwon tknowyou rewearingthem 5 TheCDBurnerXPisreliable ScientifictestshowsthatCDBurnerXPisuptotwiceasreliableasotherleadingbrands a Whywait Comeandbuythemachine rightnow Eachday sdelaycostsyoumoney b Inaddition withinoneyearofyourpurchaseoftheairconditioner wewilltakecareoffixing repairing orevenreplacingitifthereisanythingwrong c Andifyouwouldliketospreadthecost youhavethreeyearstopayup d Thepriceoftheairconditionerisverycompetitive fivepercentlowerthanthatofsimilarproductsinthemarket e Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis f Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime g Howwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer B Task3 Task3Rearrangethefollowingsentencesinanappropriateordertoformthebodyofafour paragraphsalesletter ReadingB Sample B 3 Sample ReadingB Howwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime Thepriceoftheairconditionerisverycompetitive fivepercentlowerthanthatofsimilarproductsinthemarket Andifyouwouldliketospreadthecost youhavethreeyearstopayup Inaddition withinoneyearofyourpurchaseoftheairconditioning wewilltakecareoffixing repairing orevenreplacingitifthereisanythingwrong Whywait Comeandbuythemachine rightnow Eachday sdelaycostsyoumoney Listening Listening Speaking Task1 Task2 Task3 Task4 Task5 L Task1 1 Task1PamelaFischer anAmericanimporter talkswithaChinesesalesmanatatradeshow Listentotheconversationandfillintheblankswithwhatyouhear Listening Speaking M Goodmorning MayIhelpyou W Iwonderifyoucangivememoreinformationaboutthisproductyou reshowing M I dbegladtohelp Wouldyoulikeapacketof W Thankyou M Well it scalledthePocketReader Wouldyoulike W Allright ourpromotionalmaterials aquickdemonstrationtoseehowitworks 声音 L Task1 2 M Now firstIpressthislittlebuttontoswitchitonandthenImoveitacrosstheparagraphlikethisandyoucanreadthesentencesI vescannedhereinthelittlewindow W It simpressive M Whatthey llmostappreciateisthatitcanbeusedanywhereanditiseasytouse W HowlongwillittakeyoutomakeshipmentifIplaceanorder M andwecouldshipyourorderwithinoneweek W Great AreallthecomponentsmadehereinChina M Yes butonlyinChina Thesecomputersaremadehere MayIaskwhatcompanyyouworkfor W IrepresentFocusElectronics We reahigh volume discountmailorderhouse 邮购商号 Listening Speaking Wehavelargestocksinourwarehouse Thisisthekindofthingmycustomersmightgofor wedosomesubcontracting 声音 L Task2 Task2AlanLawson whosecompanyintendstotakepartinatradeshow ismakinganinquirywiththetradeshoworganizeraboutstandbooking Listentotheconversationandcompletethefollowingnote Listening Speaking AboutStandBooking1 entailsadiscount 2 Decidethe ofstand s andcheckthebudget 3 Booth highexposureandcheckthenearbystands 4 Signandreturnthecontractwithdepositfor ofstandchoice Earlybooking size space Script location confirmation 声音 L 2 Script Task2Script Listening Speaking 声音 1 A Becauseitcreatesawareness B Becauseitdecreasestraffic C Becauseitsavesmoney D Becauseitreducesworkload 2 A Useanindividual snameontheenvelope B Useanindividual snameontheenclosedletter C Addabriefhandwrittennoteatthebottomoftheletter D Followthemailwithaphonecall 3 A Companynameandphonenumber B Companynameandbriefintroduction C Companynameandboothnumber D Boothsizeandboothnumber L Task3 Task3MikeByronisdiscussingpre showpromotionwithMs Winn Listentotheconversationandchoosethebestanswertoeachquestionyouhear Listening Speaking Script 声音 L 3 Script Task3Script Listening Speaking 声音 CompanyProfileName UmbrellaCo Ltd History foundedin Scale salesbranches tenoffices solelyownedplantsPriority product ProductionCapacity umbrellasayearReputation products inthemarket leadingmarketpositionMainmarkets US Canada andJapan L Task4 Task4DeniseMorganisvisitingaboothatatradeshowandaskingabouttheexhibitor sinformation Completethefollowingcompanyprofilewithwhatyouhear Listening Speaking Rainbow 1990 four six quality tenmillion well received Europe Script 声音 L 4 Script Task4Script Listening Speaking 声音 L Task5 1 Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Listening Speaking AccordingtotheCenterforExhibitIndustryResearch themajorityoftradefairattendeesaredecisionmakersorinfluencerswhoplantomakeapurchase Followingaretheguidelinestohelpmakesureoneisreadyto Avoidsoftsellsandbeengaging Tradefairsrequireahard sellapproach Whenattendeesshowinterestinyourbooth approachthemimmediately Presentyourprofessionalismandwillingnesstohelpandavoidgreetingslike CanIhelpyou Instead WhatinformationcanItellyouaboutournewheatingsystem Watchyourmanners Don tsitdown Don teat drink orsmokeatthebooth Neverleaveyourboothunattended Don tspendtimechattingwithcolleaguesinsteadof selleffectively askadirectquestion focusingoncustomers 声音 L Task5 2 Qualifyprospectsquickly Thefirstthingyoushoulddoonceyoumeetsomeonenewistofindoutwhotheyareandwherethey relocated Youcanfindthisinformationoutbyrequesting Asklotsofquestions En