阶段答疑-商务英语.ppt

阶段答疑 商务英语 I II VOBMid termRevisiononBusinessEnglish I II Module1 2 3 4 5 6ByNieWeiBFSU Contents 总的学习 复习技巧和方法建议 两条主线 businesscontentawareness languageskills三个保证 静心 时间保证专心 提高效率用心 注意学习方法时间管理建议TimeManagement 集中 分散 时间管理建议TimeManagement HowmuchtimedoIneedtospendonthecourse Nowcomesthecriticalquestion 平时分散安排时间Eachmodulehasabout86 90activitiesandyouhavetodealwith6activitiesperday Canyouspare120minutesadaytocomplete6activities 课程总体复习方法建议 四样东西不离手 书 含书尾glossary 讲义ppt 书前目录4页蓝色 4页粉色卡片 重点 具体面 模拟题训练 英语语言基础要扎实 Generaladvice挑重点吃透 StudymoduleobjectivesagainverycarefullyReviewunits mainpoints focusesearnestly focalpoints Astoeachsession review 具体面不漏 ActivitiesExtractsHeadlines ideas conceptsDefinitions diagrams flowcartsStructurerelationshipsJargons phrases etcReadingarticles answerthequestions 书上阅读文章 做下后面的练习题 Remember Youdon thavetoreadeverything Putanemphasisonthefocalpoints 课程总串Courserevision 学习目的 AimandFocusIntroduceyoutogeneralbusinessskillsandknowledgeLearnbusinessEnglishthatenablesyoutoworkinaninternationalbusinessenvironment 商务英语I 上册 的课程总介 增加商务英语的专业词汇 掌握英语语言在商务环境下的应用 提高口语交流能力 掌握商务策划书 财务报告等商务文书的撰写 了解基本商务知识 掌握商务运作 管理知识和技能 商务英语II 下册 的课程总介 增加商务英语的专业词汇 掌握英语语言在商务环境下的应用 提高口语交流能力 掌握商务策划书 财务报告等商务文书的撰写 了解基本商务知识 掌握商务运作 管理知识和技能 Coursecontents Twocoursetextbooks BookIModule1ChangeandtheeconomyModule2ThecustomerModule3FinanceModule4AnewproductBookIIModule5RespondingtotechnologyModule6RecruitingnewstaffModule7AdvertisingandcompetitionModule8Sellingtheproduct CourseContents CompaniesandtheiroperationsChangesandeffectsatworkplacesWaysofworkingCustomerserviceandfeedbackQualityofproductsandTQMFinancialawarenessandpracticeMarketresearchandteamspirit ProductpromotionTechnologyandcompanyTheInternetandchangeRecruitmentCompetitionAdvertisingBrandingSellingandcaringforcustomers Module Unit Activity Instruction Exercise Feedback Activity based Teacher proof Session Coursestructure各模块结构 WorldClassEnglishforBusinessI Coursestructure各模块结构 4modules 16units 48sessions About355activities Eachmodulehasabout86 90activitiesandyouhavetodealwith6activitiesperday 第1 6模块的具体学习 复习方法建议 给大家的几点建议 因为时间有限 应该如何在有限的时间里学习和复习以取得良好的成绩 1 围绕复习要点来进行复习 两条主线 三条 心保证 2lines 3principles 因为时间有限 所以建议你围绕单元要点来进行复习 检查你是否掌握了每个单元需要掌握的商务知识 词汇 语法知识和相关语言技能 对自己比较弱的地方多练习 集中突破 对如何抓住课程重点下面有详细介绍 2 充分利用课程论坛在复习的过程当中遇到任何问题 立即发贴到本课程论坛上得到及时帮助和指导 3 学习小组在复习的过程当中 和你的学习小组多进行线上或线下的沟通 互相讨论学习问题 互相帮助 互相鼓励也是非常重要的 MaincontentsofModule1 6 第1 6模块的主要内容 复习重点 ReviewBookI 1 4modules总串 第一模块 Changeandthecompany公司结构与经营 总介 第一单元 HowCompaniesOperate英国一家工程公司的概况与经历的变化 各种各样的公司组织结构和一些成功的产品范例 第二单元 RespondingtoChange讲述变化对人的影响 产品销售的发展趋势以及商业机构在全球的经营情况 第三单元 WaysofWorking介绍科技发展给工作模式带来的改变 介绍工作规章 ModuleOne ChangeandtheCompany Aims目的Tolookatthechangeswhichcantakeplaceinanorganization companyTolookattheeffectsthesechangescanhaveontheemployeesToconsiderchangeswhichhavehappenedasaresultoftechnology newworkingpracticesandincreasingglobalization ModuleOne Outline Unit1 HowcompaniesoperateStructureoftheorganizationLanguagefordescribingcompanystructureandpersonalresponsibilitiesDevelopmentofsuccessfulproductsUnit2 RespondingtochangesTheeffectofchangesonindividualsTheglobalmarketNewwaysofbuyingandselling usingthelatesttechnologyLanguagefordescribingtrendsandchangesinthemUnit3 WaysofworkingDifferentworkpatternsEffectsoftechnologyonworkingplaces thetrendtowardsworkingfromhome RegulationsassociatedwiththeworkplacesLanguagefordescribingregulations Achecklist 主要要点 1 Wehavetalkedaboutcompanies organizationstogetsomegeneralinformation Wehavelearnedhowtotalkaboutourorganizationalstructureandresponsibilities Wehavepracticedtalkingaboutproductsorserviceofcompanies organizations enterprisers 4Wehavetalkedaboutthechangesthathavehappenedtousatourworkplacesintherecentyear incomparisonwiththepast andthepositiveandnegativeeffectsonus Achecklist 主要要点 2 5 Wehaveinterpretedgraphsanddescribedtrends generalpatternsortendenciesinmarketplaces 6 WehavetalkedabouthowourcompaniesoperateininternalandglobalmarketsbyusingtheSTEEPanalysis 7 Wehavepracticednote takingskillandtalkingaboutsomekeydisadvantagesoftelecommuting 8 WehavepracticedexpressingobligationsandgivingadvicebydiscussingtheChineseincometaxlaws 9 Wehavepracticeddescribingpossiblefuturesituationsbyusing ifsthhappens sbwilldosth or unlesssthhappens sbwon tdosth 第一模块Module1的复习重点 Objectives Basicfactsaboutacompanyandconsiderthewayithaschanged Differentwaysorganizationscanbestructured ExamplesofsuccessfulproductsFocus CompaniesandtheiroperationChangesandtheireffectsatworkplacesWaysofworking Mod1 Change Company详细重点 CompanyProfiles history location basicfacts responsibilities change flat tallstructuresP5 Graphinterpretationskills causeandeffect P16 19 STEEPanalysis P22 23定义 KeyP48 Unit3 Telecommuting advantages disadvantagesP27 change adept organizations 3CsP25 FocalPoints详细重点 第二模块 Thecustomer客户服务 总介 第一单元 CustomerService介绍公司提高服务的方法 讲述公司通过新闻发布客服政策及向员工解释客服政策的方法 第二单元 CustomerFeedback介绍公司面对面 电话 问卷调查采访客户对公司服务意见的方法 第三单元 TotalQualityManagement介绍全质量管理 TQM 方法 参与管理的人员的职责以及实施全质量管理的办法 ModuleTwo TheCustomer Aims目的TolookatthedifferentwaysorganizationscanprovideefficientservicestotheircustomersToconsidervariousaspectsofcustomerserviceandthewaysinwhichorganizationscangetfeedbackfromtheircustomersTounderstandtheconceptofTotalQualityManagement ModuleTwo Outline Unit1 CustomerserviceWaysinwhichanorganizationcanimproveitsservicetocustomersHowitcanexplainitscustomerservicepolicybothtoitsstaffandtothepublicatlargeStudyinglanguageusedinanactionplanandinbriefingsessionsUnit2 CustomerfeedbackWaysinwhichanorganizationcanfindoutwhatitscustomersthinkofitsproductsFocusingonthelanguageusedininterviewsandonthetelephoneStudyingwrittenquestionnairesUnit3 TotalQualityManagementUnderstandingTotalQualityManagementStudyinganapproachtomanagingstaff Achecklist 主要要点 1 1 Wehavelearnedtheimportanceofknowingcustomerneeds wantsandexpectationsandhowtocompleteanactionplan 2 Wehavestudiedhowacompanycanexpressitscustomerservicepolicyinapressrelease 新闻发布会 3 Wehaveanalyzedcompany smissionstatementsandstudiedamemoaboutaninitiativeincustomerservice 4 Wehavelearnedhowtointerviewcustomersaboutwhattheythinkaboutourproductsorservices 5 Wehavestudieddifferentkindsofopinionsurveysandgottoknowhowacompanycangetfeedbackfromcustomersbyinterviewingthemonthetelephone Achecklist 主要要点 2 6 Wehavestudiedquestionnairesforcollectingcustomerfeedbackandreadsomeintroductoryinformationaboutacompany 7 WehavelearnedtheconceptofTotalQualityManagement TQM andunderstoodhowacompanyapproachesTQMandmeasuresquality 8 WehavesomefurtherreadingsaboutTQMandgottounderstanditsprinciplesmoreprofoundly 9 Wehavestudied peoplemanagement howanorganizationreleasesthefullpotentialofitspeopletoimproveitsbusinesscontinuously 第二模块Module2的复习重点 Objectives DifferentwaysorganizationscanprovideefficientservicestotheircustomersVariousaspectsofcustomerserviceandthewaysinwhichorganizationscangetfeedbackfromtheircustomersConceptofTotalQualityManagementFocus CustomerserviceandfeedbackQualityofproductsandTQM Mod2 FocalPoints详细重点 第三模块 Finance财务管理 总介 第一单元 FinancialAwareness介绍财务知识对管理者的重要性 讲述现金流问题与业务失败的原因 介绍损益帐户 第二单元 FinanceinPractice介绍StagecoachHoldingsplc公司的财务管理状况 该公司业务成功与失败的事例及原因分析 要求学习者学会演示财务状况 能看懂3张表 现金流量表 损益表 资产负债表第三单元 SettingupinBusiness介绍成功设立自己的企业需要的基本素质 建议方法 商业策划 风险评估 失败分析 商业贷款等 ModuleThree Finance Aims目的Tounderstandthebasicpracticalquestionsbehindcompanyfinance Toknowhowfinanceworksinthecontextofasuccessfulcompany Tolearnhowtoprepareabusinessplanforabusinessofyourown ModuleThree Outline Unit1 FinancialawarenessFinance thebasicsCash flowproblemsTheprofitandlossaccountUnit2 FinanceinpracticeStagecoach thebackgroundBusinesssuccessandfailureatStagecoachGivingafinancialpresentationUnit3 SettingupinbusinessThebusinessplan whatyouneedforsuccessPlanningandriskassessmentFailure cash flowproblemsandstartingagain Achecklistofobjectives 主要要点 1 Wehaveaccomplishedthefollowingobjectives Wehaveanalyzedtheroleoffinanceformanagerstoday Wehavestudiedtheimportanceofcashflowandthereasonsforbusinessfailures Wehavelearnedanotherfinancialdocument theprofitandlossaccountorincomestatement WehavestudiedthecaseofStagecoachHoldingsplc itshistory people recentfinancialperformanceandhavereadaboutfinancialperformancesandfutureplans WehaveanalyzedthereasonswhyStagecoachhasbeensuccessfulandlookedatsomeoftheproblemsthatStagecoachhashadtoovercome Achecklistofobjectives 主要要点 2 6 Wehavegottoknowtheimportanceofplanningforcompanies 7 Wehavestudiedpersonalqualitiesneededtorunourownbusinessandreadaleafletgivingadvicetopeoplewhowanttosetupabusiness 8 Wehavestudiedthestructure layoutofabusinessplanandthethingsthatshouldbeincludedintheplan 9 Wehavedevelopedasimplebusinessplanforanewcompanyandtakenittothebankmanagertoaskforaloantostartanewbusiness Module3的复习重点 Objectives Basicpracticalquestionsbehindcompanyfinance Howfinanceworksinthecontextofasuccessfulcompany Howtoprepareabusinessplanforabusinessofyourown Focus Financialawarenessandpractice 学习重点 看懂3张表 会做第一张表 现金流量表 损益表 资产负债表 Howtoprepareabusinessplan Mod3 FocalPoints详细重点 第四模块 Anewproduct新产品开发 第一单元 WhatDoPeopleWant 介绍进行市场调查 产品比较以及撰写市场调查报告的方法 第二单元 TeamSpirit介绍团队合作的重要性 召开电话会议的方法 分派任务的方法和团队领导者的重要作用 第三单元 PromotingYourTeam介绍市场推广手段 产品开发和推广办法和推广活动 ModuleFour ANewProduct Aims目的UnderstandonnewproductdevelopmentmarketresearchKnowhowtoorganizeteamstoworkonproductdevelopmentprojectsLearnhowtopromoteyourproducts ModuleFour Outline Unit1 Whatdopeoplewant TalkingaboutproductsFocusgroupsMarketresearchreportsUnit2 TeamspiritTeamworkArrangingmeetingsAllocatingtasksUnit3 PromotingyourproductProductproductionsAnotherexampleofproductinnovationPromotingaproductinternallyandexternally Achecklistofobjectives 主要要点 1 Wehaveaccomplishedthefollowingaims Wehavestudiedhowmarketresearchisbeingcarriedoutandreviewedhowtoaskquestions Wehavelookedatafocusgroupandstudiedhowtocompareproductsandexpressyourpreferences 3 Wehavelearnedhowtostructureandwriteamarketresearchreport 4 Wehavestudiedtheimportanceofteamworkandunderstoodsomeofthetasksaprojectteammighthavetodo Wehaveworkedonhowtoarrangeteammeetingsoverthetelephone Achecklistofobjectives 主要要点 2 6 Wehavelookedathowtheworkmaybesharedoutamongteammembersandconsideredtheimportanceoftheroleoftheteamleader 7 Wehaveconsideredpromotionaloptionsandtriedtosolvepromotionalproblems 8 Wehavestudiedonecompany sapproachtoproductdevelopmentandpromotion 9 Wehavetalkedaboutacompany spromotionalactivities tryingtoarrangemeetingsandapromotionalevent Module4的复习重点 Objectives Marketresearchonnewproductdevelopment Howtoorganizeteamstoworkonproductdevelopmentprojects HowtopromoteyourproductsFocus Marketresearchandteamspirit 学习重点 市场调查及市场调查报告 团队精神 Mod4 FocalPoints详细重点 ReviewBookII 5 8modules总串 第五模块 Respondingtotechnology技术培训与发展 总介 第一单元 TechnologyandtheCompany介绍MPLElectronicsplc公司引进新技术改变工作模式并进行技术培训 研究人们对新技术的反映 第二单元 MakingThingsClear介绍传真机与复印机的使用说明 ICT咨询功能的工作原理及教育光盘的开发和生产过程 第三单元 TheInternetandChange介绍互联网给商务带来的解放 远程工作模式以及使用电子邮件的建议 ModuleFive RespondingtoTechnology Aims目的LookattheeffectofnewtechnologyoncompaniesStudyinstructionsandhowtoformulatethemConsidersomeaspectsofchangesthathavecomeaboutinbusinessasaresultoftheexpansionoftheinternetandtheeffectoftechnologicalchangeonworkpatternsandopportunities ModuleFive Outline Unit1 TechnologyandthecompanyICTandtrainingTechnologybringschangeWritingreportsUnit2 MakingthingsclearFollowinginstructionsICThelpdesksDescribingprocessesUnit3 TheInternetandchangeBusinessontheInternetTelecommutingGettingthemessage Achecklistofobjectives 主要要点 1 Wehaveaccomplishedthefollowingaims WehavestudiedhowMPLElectronicsplcisintroducingnewtechnologythatwillinfluencethecompany sworkpatternsandinvolvetheneedfortraining Wehaveexploredhowpeoplereacttonewtechnology WehavelookedatareportontheuseofICTatMPLElectronicsplc 4 Wehavelearnedbothwrittenandspokeninstructionsforusingmachines Achecklistofobjectives 主要要点 2 5 WehavelookedatthesortofICTsystemthatcanbesetupandthedifficultiesthatneedtobeovercome 6 WehavepracticedthepassivevoiceinthecontextoftheproductionofCD ROMsandinstallationofthesoftwareneededtoconnecttotheInternet 7 WehavelookedattheadvantagesoftheInternetforbusinessnowadaysandfortheindividual 8 Wehaveconsideredthenewphenomenonofdistanceworking 9 Wehavelookedattheadviceonusingemailandtalkabouttheuseofemail Module5的复习重点 Objectives Effectofnewtechnologyoncompanies Instructionsandhowtoformulatethem Aspectsofchangesthathavecomeaboutinbusinessasaresultoftheexpansionoftheinternetandtheeffectoftechnologicalchangeonworkpatternsandopportunities Focus TechnologyandcompanyInternetandchange Mod5 FocalPoints详细重点 第六模块 Recruitingnewstaff招聘与求职 第一单元 DecidingtoRecruit分析人员需求及离职原因 介绍如何发布招聘广告 第二单元 ApplyingforPosts介绍简历和求职信的撰写与设计 筛选应聘者和安排面试的技巧 第三单元 SelectionandInduction介绍如何准备面试 评价面试者 写推荐信以及对新员工进行入职引导 第四单元 PronunciationandReview语音与总结 ModuleSix Recruitingnewstaff Aims目的Lookatthefirststageoftherecruitmentprocess howtowriteajobdescriptionandpersonspecificationDealwiththenextstageoftherecruitmentprocess howtowriteaCVLookinmoredetailathowpeopleprepareforajobinterviewandwhatisinvolvedinwritingreferences ModuleSix Outline Unit1 DecidingtorecruitThevacancyPersonspecificationsRecruitmentmethodsUnit2 ApplyingforpostsCVsCoveringlettersSelectingapplicantsUnit3 SelectionandinductionInterviewsReferencesInductionprograms Achecklistofobjectives 主要要点 1 Wehavewrittenthedescriptionforapostthatisvacant Wehavewrittenthespecificationfortheidealcandidate describingtheskillsandexperiencethatanorganizationmaylookfor Wehavelookedathowandwhereyoucanadvertiseajobvacancy WehavelookedathowtowriteCVsandhowtofillinapplicationforms Wehavestudiedlettersofapplication Wehaveaccomplishedthefollowingaims Achecklistofobjectives 主要要点 2 Wehavelookedatevaluatingandselectingapplicants Wehavelookedattheimportanceofpreparingforaninterviewandassessinghowcandidatesdealwiththequestionstheyareasked Wehavestudiedareferenceforajobapplicantandwriteareferenceforacolleague Wehaveputnewstaffthroughaninductionprogram Module6的复习重点 Objectives Recruitmentprocess jobdescription personspecification andCV Preparingforajobinterviewandwhatisinvolvedinwritingreferences Focus Recruitment Mod6 FocalPoints详细重点 writingcoveringletters P79 112 selectiontechniques P83 3种 详细重点 1 2 3 4 5 JobDescriptions P65 Jobadvertisements P71 72 Recruitmentmethods P70 7条 Requesting givingopinions P71 TypesofCVs P74 3types TypesofReferences P92 2sorts telephone writtenreferencesP93format Interviewtechniques P88 90 预告 第七模块 Advertisingandcompetition广告与市场竞争 第一单元 ResearchingtheCompetition介绍如何进行竞争调查 第二单元 Research PlanningandAdvertising介绍如何成功的进行广告投放 第三单元 TheImportanceoftheBrand介绍如何建立品牌效应 第四单元 PronunciationandReview语音与总结 ModuleSeven Advertisingandcompetition Aims目的FocusontheprocessofcollectinginformationandonthewaysinwhichsuchdatacanbeusedConsidersomeoftheapproachesorganizationscanusetotargetspecificcustomersAnalyzewaysofpromotingandrepositioningabrandimage ModuleSeven outline Unit1 ResearchingthecompetitionPlanningresearchAcompetitoranalysischartComparingdataUnit2 Research planningandadvertisingMarketresearchAdvertisingAsmartactionplanUnit3 TheimportanceofthebrandUsingtheSWOTanalysisBrandimageRe positioningabrand Achecklistofobjectives 主要要点 1 Wehaveaccomplishedthefollowingaims Wehavediscussedsomeofthewaysacompanycangetinformationaboutitscompetitors 2 Wehavelookedatacompetitoranalysischart atablewhichlaysoutinformationaboutanorganization scompetition 3 Wealsohavelookedatwaysofmakingcomparisons 4 Wehaveconsideredthewaysinwhichanorganizationcanfindoutaboutitsprospectivecustomers 5 Wehavelookedatthewaysinwhichacompanycanpromoteitsproductsandfocusesonsomeofthelanguageassociatedwithadvertising Achecklistofobjectives 主要要点 2 6 WehaveheardaboutwaysofimprovingtheoverallmarketingstrategiesofanorganizationandlearnabouttheSMARTactionplan 7 WehavelearnedtheSWOTAnalysis whichhelpsanorganizationidentifyitsstrengthsandweaknesses 8 Wehavelookedatwaysinwhichanorganizationpresentsitselftothepublic 9 Wehaveconsideredhowitscompanycanchangeitsbrandimageorrepositionitselfinthemarketplace Module7的复习重点 Objectives Processofcollectinginformationandwaysinwhichsuchdatacanbeused Approachesorganizationscanusetotargetspecificcustomers Waysofpromotingandrepositioningabrandimage SWOTanalysis Focus CompetitionAdvertisingandbranding Mod7 FocalPoints详细重点 7TypesofMarketResearch P138 SWOTanalysis ASMARTactionplan P144定义 Techniquesforinformationgathering P123 6种 预告 第八模块 Sellingtheproduct销售与服务 总介 第一单元 Selling介绍销售与销售技巧 产品展示技巧及商务谈判过程 第二单元 Caringforcustomers介绍如何处理客户投诉 第三单元 TheWiderWorld介绍人们对经济全球化的观点 阐述文化差异