专业英语作业

1 2013 20142013 2014 年第一学期年第一学期 专业英语专业英语 科目考查卷科目考查卷 专业 市场营销专业 市场营销 班级 营销班级 营销 11 111 1 班班 成绩 成绩 姓名 徐碧翠姓名 徐碧翠 学号 学号 1105401011711054010117 Analysis of the causes of the rise of the Internet retailers from the marketing point of view Firstly the network of the product is very rich many products have different styles and colors available for customers and the product variety and from different regions Because the network of no country no area this is for internet retailers brought opportunity they can help the customers to buy goods and even the foreign goods in the one hand it is convenient for customers to help them save absence time in the other hand which led to the rise of online retailers Product has its own network and the results show that with the introduction determined to buy need to customers carefully read later for this customers need very careful reading and then analyze and identify the product the so called products also need to be careful Also can do all kinds of demand promote the rise of the online retailer which in turn cause a shopping spree Secondly network products have the advantage of price Because open shop is not far off the market to pay the rent for the store and utilities such as cost and reduce the product loss in transit and transportation expenses the goods on to the network win the low cost It is understandable for the low cost This is also an important reason for the rise of network retailers as though they don t need to stay in a traditional store so bother 2 to time consuming they just need to stay in front of the computer can accept orders and customer consultation and dealing with customers and prompt reply then delivery on time reduce the cost of hiring employees Such work easy and have a good profit return therefore many people have registered their online store on tao bao the online retailers will certainly In short low price is in the hands of these retailers ace at least better than the traditional retailers Thirdly the promotion promotion in China s major traditional festivals and quarterly clearance usually have let shoppers have the determination to pour retailers also introduced a variety of promotional activities such as discount how much return how much to buy even zero cost to buy to make the customer real see the Numbers change to customers of visual impact caused them to buy the impulse but they also feel happy shopping In 2013 for example the day the cat double a shopping carnival 35 billion sales of more than half of the total social retailers this is the result of feel incredible but not unexpectedly this is the promotion of surprise let a person produce purchase desire action although some things are not what they really need to promotion let them to pay the difference the price on this transaction it also has created many online retailers timely promotion ambitions Fourthly channels traditional channels mostly limited to the business hours sometimes even due to the time difference out of stock replenish onr s stock lead to customer sometimes white ran a visit to get what we want to buy And Internet shopping just not the same they don t have to waste time in choosing and comparing various goods on the way can also no time no site 3 restrictions as long as there is network they can buy what they want and easy to pick bargaining easy to place an order of payment the last is waiting for the goods delivered on schedule In electronic network distribution channels producers can more directly in the face of the end user the electronic network distribution channels provide a two way information transmission mode producers and consumers communication more fluent is the enterprise selling products the fast way to provide service is to negotiate business to carry out business activities between enterprises is also training and after sale service to customers the ideal place because has the effect of network distribution channels so much to network retailers a great software and hardware background conditions so they can rest assured and bold to open shop promoted the rise of online retailers Finally conclusion the