BIKE2015新品发布会活动执行方案(NX副本).pptx

7ernewproductlaunchtraining2015 Proposalbyyoungs TrainingAcademy June2015 BMW7ernewproductlaunchtraining2015 INDEX BASICINFORMATION Venuerecommendation TRAININGMODULEDESIGN Operation LOGISTIC TeamStructure CASESTUDY Page2 BMW7ernewproductlaunchtraining2015 BASICINFORMATION Page4 TrainingDate TargetGroupCentralizedTrainingTrainingDate NorthregionSep 13 25 SouthregionOct 14 22 22groups 1day group 2daysforsalesmentor TargetGroup GM MM SM SAM SC AndBMWinternalcolleague RegionalTrainingTrainingDate November 6groupsineachregion 1daypergroup TargetGroup 15 ofsalesconsultantofeachregions CarModule 7er 3er BMW7ernewproductlaunchtraining2015 TRAININGOVERVIEW Page5 BMW7ernewproductlaunchtraining2015 TRAININGmodules BMW7ernewproductlaunchtraining2015 Venuerecommendation Topic department date Page7 北京Beijing 北京奥体中心体育馆OlympicParkA09Area Page8 BMW7ernewproductlaunchtraining2015 Venuerecommendation 北京奥体中心体育馆OlympicParkA09Area Page9 BMW7ernewproductlaunchtraining2015 Venuerecommendation 北京奥体中心体育馆OlympicParkA09Area Hardenedcementground thenationalconferencecenterhotelduenorth usablefloorareaof26000squaremeters suitableforgeneraltry outdriving Olympicsportscentermulti disctry outdrivingrangearea7000 to40000 isolation thegeographicalpositionissuperior Siteinformation 210 120Facilities Parkingspace A09 Page10 BMW7ernewproductlaunchtraining2015 Venuerecommendation OlympicParkA09 SCENICDRIVINGROUTE 路径 奥体中心 京藏高速 五环 京承高速 奥体中心全程22公里 预计时长 50 至60 Page11 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 凯迪克 北京格兰云天大酒店 地址 北京市朝阳区亚运村北辰东路18号电话 010 84791188 价格 大床889元 含早 房间数350间距离宝马培训场地950米 Page12 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 北辰洲际大酒店 地址 北京朝阳区安定门外北辰东路8号电话 4007878888价格 大床1298元 含早 房间数 450距离宝马培训场地940米 Page13 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 锦江之星快捷酒店 地址 北京市朝阳区安定门外安苑里1号院电话 010 64917666价格 标间339元 含早 房间数250间距离宝马培训场地4公里 Page14 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 北京首都机场希尔顿酒店 首都机场希尔顿酒店毗邻北京首都国际机场3号航站楼 举步之遥 即可轻松候机 乘坐机场轻轨10余分钟直达市中心 驱车40分钟即可领略长城之巍峨 故宫之雄伟 枢纽地段 让您坐享首席便捷 Page15 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 秦厅 可容纳二辆车进入 分成2个厅 每个厅400平方米 Page16 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 唐厅 可容纳二辆车进入 分成2个厅 每个厅330平方米 Page17 BMW7ernewproductlaunchtraining2015 Venuerecommendation 餐厅同时可以满足100人的用餐需求 Topic department date Page18 杭州Hangzhou 杭州东方试驾场Hangzhoueastdrivefield Page19 BMW7ernewproductlaunchtraining2015 Venuerecommendation 杭州东方试驾场Hangzhoueastdrivefield 坐落在杭州萧山区义桥东方文化园是杭州地区首个生态试驾中心东方试车场作为杭州地区最大的生态试驾中心 总占地面积3万平方米 在试驾场外围还配备了越野体验区 试车场至杭州太虚湖假日酒店步行仅5分钟路程 距杭州绕城南线高速出入口也仅3公里 距杭州萧山国际机场30分钟车场地 Page19 Page20 BMW7ernewproductlaunchtraining2015 Venuerecommendation 杭州东方试驾场 Sitearea 30000squaremetersOpenstopingwithtargroundtrackWatersupply 380v 380afixedthebathroomSupportingfacilities WIFIcoveredparkingspaceLightingtrainingclassroomNewarea diningarea guestroomarea trainingarea restarea Page21 BMW7ernewproductlaunchtraining2015 Venuerecommendation 杭州东方试驾场 Page22 BMW7ernewproductlaunchtraining2015 Venuerecommendation 杭州东方试驾场 试驾路线 全程13 7公里 大约30分钟 沿途风景秀丽推荐试驾 Page23 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3ertrainingvenue 太虚湖假日酒店是华东地区首家五星级的东方文化主题休闲酒店 融园林文化 休闲文化与养生文化为一体 以会议会展 休闲度假和疗养体检为特色 酒店总建筑面积近8万平方米 整体设计东方文化色彩浓郁 古朴典雅中尽显豪华气派 其自然环境优越 依山面湖毗邻千亩红豆杉生态林 拥有 中国最佳休闲度假胜地 之美誉 是品质休闲的首选之地 Page24 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3ertrainingvenue 酒店拥有豪华客房共526间 共有5个中西式餐厅 可同时容纳2200人就餐 3024平方米的金色大厅与20个大小不等的会议室是举办国际 国内高端会议的最佳场所 Page25 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 太虚湖假日酒店 地址 杭州市萧山区义桥东方文化园电话 0571 83388278价格 标间688元 含早 房间数526间距离宝马培训场地300米 Page26 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 锦江之星快捷酒店 地址 三江路68号电话 0571 64703891价格 标间280元 含早 房间数250间距离宝马培训场地4 6公里 上海Shanghai 上海博士汽车公园上海世博凌睿试驾体验中心上海梦谷试驾场馆 Page28 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海博大汽车公园 浦东新区国展路189号场地面积 24000平米柏油地面赛道空场供水供电 380v 200A固定洗手间配套设施 WIFI覆盖停车位夜间照明培训教室试驾中心 中鑫广场 位于园区中央 占地面积约24000平方米 主要用于举办各类卡丁车国际赛事 飘移大赛 试乘试驾 安全驾培训等赛道 赛车大道直线长度450米 弯道长度1500米 Page28 Page29 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海博大汽车公园 SCENICDRIVINGROUTE 路径 上中环路 沪闵高架路 中山南二路 南北高架路 回到出发点全程24公预计时长 50 至60 Page30 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 上海世博洲际酒店 地址 上海市上海浦东新区雪野路1188号电话 021 51078338 价格 大床977元 不含早 房间数384间距离宝马培训场地4 6公里 Page31 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 上海希尔顿大酒店 地址 华山路250号上海希尔顿酒店电话 021 62480000 价格 大床940元房间数 400间距离宝马培训场地11公里 Page32 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 七天快捷酒店 地址 浦东新区齐恒路106号电话 021 50476077 价格 标准间335元房间数 270间距离宝马培训场地5 1公里 Page33 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海世博凌睿试驾体验中心 头社区 商业配套成熟 世博区域无可代替的后续发展优势 上海世博凌睿试驾体验中心位于世博大道旁 南浦大桥下 黄浦江边 交通便利 临近南码头 场地面积 23000 长230m 宽100m 水泥地面全封闭供水供电 380v 220v方便接水固定卫生间配套设施 WIFI覆盖停车位夜间照明 Page34 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海世博凌睿试驾体验中心 SCENICDRIVINGROUTE 路径 可以领略浦东新区风景及黄浦江的美色 线路多在高架又不堵车 全程15公里预计时长 40 至60 Page35 BMW7ernewproductlaunchtraining2015 Venuerecommendation HOTELFORTRAINEE 上海世博洲际酒店 地址 上海市上海浦东新区雪野路1188号电话 021 51078338 价格 大床977元 不含早 房间数384间距离宝马培训场地2 4公里 Page36 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海梦谷试驾场馆 地处上海闵行区 长江三角洲东南前沿 在上海市腹部 位于上海中心城区以外的西南部区域场地面积 16000平米柏油地面 全封闭状态供水供电配置 Page37 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海梦谷试驾场馆 SCENICDRIVINGROUTE 路径 从试驾场出发上沪金高速 至沪青平告诉然后沿江边回试驾场地全程28公里预计时长 50 至60 Page38 BMW7ernewproductlaunchtraining2015 Venuerecommendation 上海梦谷试驾场馆 HOTELFORTRAINEE 星河湾酒店地址 闵行区都会路3799号电话 021 34129999 价格 34129999 含早 房间数 500间距离上海梦谷试驾场馆7 4公里 Page39 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 上海千禧海鸥大酒店 上海千禧海鸥大酒店作为千禧酒店及度假酒店集团在中国的首家酒店 一家高贵典雅的国际大酒店 坐落于都市商业区 毗邻大型购物中心及高档住宅和娱乐区 酒店拥有极富现代风格的客房和套房 距外滩10公里 离虹桥机场6公里 距上海国贸中心 上海世贸商城咫尺之遥 Page40 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 华月亭 可容纳四辆车进入 分成4个厅 每个厅200平方米 Page41 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 华月亭 直接在独立的一层 旁边停车场 后面挨着河畔长廊 景色宜人 Page42 BMW7ernewproductlaunchtraining2015 Venuerecommendation 3系培训场地推荐 餐厅同时可以满足400人的用餐需求 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN Page44 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN 3ERTRAININGDESIGN Page45 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN 3ERTRAININGDESIGN Page46 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN 3ERTRAININGDESIGN Page47 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN 3ERTRAININGDESIGN Page48 BMW7ernewproductlaunchtraining2015 TRAININGMODULEDESIGN 3ERTRAININGDESIGN Page49 BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE TASTE SCIENCE LORD INSPIRATION VAN Modernurbannoblesintheintensework thepursuitofakindofrigorous positive healthylifestyle revealthemselvesinaenjoylifetaste theyhasaharshjudgmentonallthedetailsofqualityrequirements Fromlearningthe soundsweetatmosphere intelligenthardwarematch fashion flowerart molecularcuisine inwecanclearlyrealizetheirperfectdemandsonallaspectsoflife BrandnewBMW7series isaperfectcombinationoftechnologyandinnovationatmospherewithlightandsweetatmospheresystem newappearanceoftheinteriordesign cantouchandgesturecontrolinstrumentpanelwithLCDscreenLCDscreen optionsandthefunctionofremotecontrolvehiclecarkeys andadoptingnewtechnology fashionandtechnologyelementsreflectincisivelyandvividly FollowthenewBMW7series eleganttaste toexperiencescienceandtechnology ideas experienceofhigh technewlife SCIENCE 科技 TASTE 品味 LORD 新贵 灵感 VAN 前卫 INSPIRATION Page50 BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE AUDIOEXPERIENCE TASTE JBLaudio Borrowtheperfectionofthestereosoundbrand fromextensivehearfinelistens onhowtoappreciatethecharmofclassicalmusic BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE INCENSEART Sevenkindsofsweetatmosphere opensevendifferentmoodforyou bringyouatasteofthesevendifferentteachers Colognetopeople isstronginthesweetatmosphereofTheTimes oftherevolutionaryagitation sparknewperfumeuse Asanew7seriesgivepeoplefeel anewstart Tastesweetatmosphere leavingitinmemoryofflavor smellandmemory thefuturesmellthiseachtime willopeninaflashmemorylock findthefeelingoftheoriginal TASTE atmosphere BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE IntellectART ThestoryofaleadershipWhendrivingwhetherwanttohaveaclose helper donottakeaseat Howtowanttothrowawayallhomeremotecontrol Responsibletotellyou allintelligenthardwarecandoit Innovationofscienceandtechnologyjuju bringsyouawholenewworld Tiemobilewi fi intelligentdrivingassistant intelligentremotecontrol Anew7series takeyouenjoysevenkindsofpromotionpushalittleplaything SCIENCE Smarthardware BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE fashionART Themysteriousandeternalthings Iwillbeoverandagainandagaintoexperiencethecharmoftheeternalcontainspower Andfashioninhumans isakindofeternalpursuit asnew7seriesinthepursuitofquality unchallenged Fashionrepresentstheelegant elegantandimpeccablequality Tasteoffashion tastelife become1 oftheeliteinthecrowd Brandnew7series withyouexplorethesecretoffashioncollocation LORD FashionART BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE flowerART Morningglory withfilarsilkcoolandrefreshing flowers grass waterspray andhazywanderingthoughts abreezeblowing bringfreshexperience Everyflowerhasitsownmeaning Eachonebroughttopeople sthinkingisdifferent 7flowers enjoy7differentfresh INSPIRATION Flowerart BMW7ernewproductlaunchtraining2015 LUXURYEXPERIENCE Moleculargastronomy Molecularcuisine alsocanbereferredtoas scientificresearchandinnovation isacombinationoffoodscienceandtheculinaryarts Makeisoftenbreaktraditionalevenabittocheatthetongue dishes process Withthescientificperspectivetoexplorethedefinitionofcooking Withthescientificpointofprobingintotheartisticsideofcooking Withthescientificperspectivetoexplorethesocialsideofcooking Thesignificanceofthesethereismolecularcuisine VAN Moleculargastronomy BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC Page57 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC TIMELINE 10 14 Page58 BMW7ernewproductlaunchtraining2015 TRAININGscheDule Page59 BMW7ernewproductlaunchtraining2015 TRAININGscheDule Page60 BMW7ernewproductlaunchtraining2015 TRAININGscheDule Page61 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC SHUTTLEBUSSCHEDULE Specialistrootsinadvancetoconfirmthetrainingpersonnellist Accordingtothetimeandplaceoftrainingpersonnelunifiedreceivedtrainingsite Vehiclesparkedinthegroundparkinglotinsequence postmarkcarstickersandcarnumberone Allocationofvehicles statisticalpersonnellist eachcarEachvehicleallocationaccompaniedbygoodpersonnel equippedwitharadio Page62 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC ETIQUETTEDUTIES Etiquette Assistanttoassistthestaffduringadmission accordingtotheidverificationpersonnelidentity distributedteamsfaceclothAccordingtothegroup eachgrouptaleadtrainingstafftothetrainingground respectively One on onetrainingexercise theimplementationofmonitoring Workrequiresprofessional dedicated smile activelycooperatewiththeteacherteachingprocess Formedasetofstandardizedandeffectivetrainingsystem thekeypointsandoperationspecification Page63 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC Dresscode Givenprioritytowithwhitetiedressdressetiquetteclothing Page64 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC Dresscode Gentlemen Specification 43cm 43cmColor grey blue red orangeAccordingtotheclassificationgroupofcolor canbeplacedsquarecoatpocket Page65 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC Dresscode ladies Colors green pink purple orangeAccordingtotheclassificationgroupofcolor theguestcanwearonthewrist Page66 BMW7ernewproductlaunchtraining2015 OPERATION LOGISTIC ETIQUETTEDUTIES Honeydewmeloncheesestring蜜瓜芝士果干果串Sandwichtomatoescheese三明治棍番茄乳酪蘸Toastthecheesefruitball土司芝士水果球Marbledcake大理石蛋糕ChocolatesCrisp巧克力酥条rumcheesecake朗姆酒芝士Cassforfruittower卡斯达水果塔巧克力抹茶曲奇Cranberrybuttercookies蔓越莓黄油曲奇Fruitbowl水果盘ColombianCoffe咖啡BlackTea红茶ORANGEJuice橙汁LemonWater柠檬水CocaCola可乐Sprite雪碧 BMW7ernewproductlaunchtraining2015 TEAMSTRUCTURE Page68 BMW7ernewproductlaunchtraining2015 TEAMSTRUCTURE ProjectLeadJoan Quan 7erTrainingKitty Xing Video ShootingGavin li Decoration AVFrank Li LogisticsSherry Li RSVPEllie Fan SignUpIcy Cheng VehicleManagementWilliamLiu BDLeadIris Bai StrategySupportDennis 7erMartinLiu CateringHanna Wang 3erFrankLi CarrentalStarLi DatastatisticsNicole Li Venue ShuttleJamal zou ProjectSupportKelly Kevin 3erTrainingBetty Zhou Decoration AVBillie Zhang LogisticsColor Yang Page69 BMW7ernewproductlaunchtraining2015 TEAMMEMBER 客户对接人 IrisBaiBDSM8yearsofpublicrelations advertising marketingorrelatedindustryexperience withfiveyearsexperienceinprindustryspeaking goodatprojectmanagement cost andqualitycontrol Servicesclientsinclude audi skoda lenovo ABB SchneiderElectric Amway procter gamble lining everbrightbank yili 客户经理 JoanQuanSAM6yearsofpublicrelationsactivities promotionexperience familiarwithallkindsofpublicrelations marketingoperationprocess goodprojectmanagementskills andteammanagementexperience Servicecustomers BMW mercedes benz China scania Volkswagen Intel Microsoft baidu sina 360 amazon thefutureofadvertising fashiongroup lenovo zte alston NBA China etc 助理客户经理 WilliamLiuAMThreeyearsexperienceincustomerservice forcustomerssuchastheAirChinaBMWminimakecooperationplanandprogramexecution Haveaverystrongteamassociationability Since2103 variouslargeandmedium sizedactivitiesintheserviceofBMWproject UsedtofocusonservingtheBMWplanwritingclassactivities thegovernmentcontrolsthewholeproject Customerservice audi BMW mercedes benz infiniti fashiongroup IBM etc 助理客户经理 MartinLiuAMPublicrelationscompany wasintheserviceofBMWtrainingformanyyears Customerservice BMW samsung lenovo Intel Microsoft sina baidu futureadvertising fashiongroup zte theNBA China etc Page70 BMW7ernewproductlaunchtraining2015 TEAMMEMBER 高级客户主任 KittyxingSAEIndustryexperiencemorethan4years hasservedclientsinclude drainagegroup lenovo baidu audi mercedes benzandgainautomobilesalesgroup bayer etc Involvedintheprojectinclude drainagegroupanniversarydinner LenovoLeMengphoneconference Newerahealthindustrygrouptenthousandcommendationcongress Writeapearlyacosmeticsconferenceplan etc 高级客户主任 EllieFanSAEOnceservedclientsinclude TCLgroup Beijingautomotivegroup pearl Intel porsche audi mercedes benzandgainautomobilesalesgroup bayer etc Involvedintheprojectinclude TCL2013launch Intel sannualmeetingandthemeeting Porsche audi Mercedesgolfinvitationaltournamentanddinnerandsmallandmedium sizedin storeactivities Thepartytoparticipateinplanning Writeapearlyacosmeticsconferenceplan etc 高级客户主任 IcyChengSAEHave5yearsofprofessionalexperience excellentpublicrelationsmarketingactivitiesoftheprojectmanagementability highcooperationdegreeandprofessionalattitudetowingoodreputation Customerservice lenovo Intel generalhealth BMW amazon Microsoft baidu 360 高级客户主任 FrankLiSAE4yearsexperienceinprindustry Familiarwithallkindsofpublicrelationsoperationflowofmarketactivity withrichexperienceinpublicrelationsactivitiesplanning execution andgoodcoordinationabil